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Archiv 2013/2012

Archiv 2011

Herr Peter Kurz: "The birth of a car - Market research in the lifecycle of automobiles" Herr Peter Kurz / TNS Infratest, am Montag, 12.12.2011, 14.00 - 17.00 Uhr. HZ 4

Stephan A. Butscher: Praxisvortrag - "An Introduction to Pricing Strategy" Stephan A. Butscher / Chief Talent Officer / Simon-Kucher & Partners, am Montag, 5.12.2011, 14.00 - 17.00, HZ 4

Prof. Dr. Martin Klarmann: "What Drives Key Informant Accuracy? Empirical Analyses Based on Applications of Triangulation", Universität Passau, am Donerstag, 24.11.2011, 12.15-13.30 Uhr. Raum 4.202

Professor Oliver Rutz: "Zooming In on Paid Search Ads – A Consumer-level Model Calibrated on Aggregated Data", Yale University, am Dienstag, 21.6.2011, 14.15-15.30 Uhr. Raum wird noch bestimmt
[RutzTrusov_22Feb11_OR.DOC] [CV_Oliver_Rutz_04_2011.pdf]

Skander Esseghaier: "Why would a Retailer Want to Use a Category Captain?", Koc University - Istanbul), 01.06.11, 12:30-13:30, Seminarraum (Raum 1.201) [Abstract.pdf][ CV_Skander_Esseghaier.pdf]

Prof. Dr. Thomas Reutterer: "A Multistep Approach to Derive Targeted Category Promotions", WU Wien, 13.05.11, 14:00-15:00 in unserem Seminarraum (Raum 1.201) [breugelmansboztugreutterer_2010.pdf]

Assistant Professor Kapil Tuli: Vortrag im Rahmen der "Seminar Series",(Singapore Management University) am 10.05.2011

Prof. Dr. Marc Fischer: "Marketing Spending and the Volatility of Revenues and Cash Flows" (Universität zu Köln) Vortrag im Rahmen der "Seminar Series" am 13.04.2011 um 12.15 Uhr, RuW Seminarraum 1.201

Dr. Thorsten Staake: "Persuasive technologies in consumer research: Insights from two large-scale field experiments", (ETH Zürich),  Do. 03.02.11 von 14.00 Uhr bis 15.30 Uhr in Raum 4.201

Martin Büllesbach: "Krise und Krisenbewältigung am Beispiel des Unternehmens Bilfinger Berger", (Leiter Zentralbereich Komminikation Billfinger Berger), Do. 20.1.11 um 09:30 Uhr in Raum 1.201 (im Rahmen der Veranstaltung "Strategic Corporate Communications" von Hr. Demuth

Archiv 2010

Martin Büllesbach (Leiter Zentralbereich Komminikation Billfinger Berger): Krise und Krisenbewältigung am Beispiel des Unternehmens Bilfinger Berger. Do. 20.1.11 um 09:30 Uhr in Raum 1.201 (im Rahmen der Veranstaltung "Strategic Corporate Communications" von Hr. Demuth).

Dr. Raimund Wildner  „Entwicklung eines interkulturellen Instruments zur Messung von Emotionen“, Lehrstuhl für Statistik und Ökonometrie, Universität Erlangen-Nürnberg, 09.02.2011, 12.15 Uhr, RuW Seminarraum 1.201.

Prof. Juanjuan Zhang, "Consumer Deliberation and Product Line Design", MIT Sloan School of Management, University of Cambridge, 08.12.2010, 12.15 Uhr, RuW Seminarraum 1.201.

Prof. Dr. Elgar Fleisch, "Mobile Dinge als neue Datenlieferanten für die Marketingforschung", ETH Zürich, Univ. St. Gallen, 10.11.2010, 16.30 Uhr, RuW Seminarraum 1.201.

Prof. Dr. R.P. Rooderkerk, "Context Dependence as Driver of Preference Dynamics", Tilburg University, 29.10.2010, 12.15 Uhr, RAUM NEU ANGELEGT! RuW Seminarraum 4.201.

Prof. Harmen Oppenwal, "How Preferences Chance After Receiving New Product Information in Experimental Choice Task", Monash: Melburne, 21.06.2010, 12.15 Uhr.

Prof. Sridhar Narayanan, "Bayesian Estimation of Discrete Games of Complete Information", GSB Stanford University, Dienstag, 15.6.2010, 12.15 Uhr.

Prof. Roland T. Rust, Ph.D., University of Maryland, 14.06.2010, 11:45 - 13:00 Uhr, RuW Seminarraum 1.201

Prof. Jordan Louviere & Dr. Terry Flynn, "Modelling Consumer Decision Making and Discrete Choice Behavior", University of Technology Sydney, 07.06.2010 - 09.06.2010, IG Farben-Haus, Raum 1.314 Eisenhower-Saal

Prof. Dr. Bart Bronnenberg, "The Evolution of Brand Preferences: Evidence from Consumer Migration", Universität van Tilburg, 26.05.2010, 12:15 Uhr - 13:30 Uhr, Ruw Seminarraum 1.201

Prof. Dr. Peter S. H. Leeflang, "My reseach portfolio, Status and recent experiences from research in marketing", Universität Groningen, 12.05.2010, 12:15 Uhr - 13:30 Uhr, Ruw Seminarraum 1.201

Prof. Dr. J. E. Wieringa,"Modelling the Effects of Promotion Expenditures on the Sales of Pharmaceuticals"[abstract], Universität Groningen, 14.04.2010, 12:15 Uhr - 13:30 Uhr, Ruw Seminarraum 1.201

Prof. Dr. T.H.A. Tammo Bijmolt, Universität Groningen, 27.01.2010, 12:15 Uhr - 13:30 Uhr, Ruw Seminarraum 1.201

Archiv 2009

Prof. Dr. Roman Inderst, "Financial Advice", Goethe Universität Frankfurt, 16.12.2009, 11.00 Uhr - 12.15 Uhr, RuW Seminarraum 1.201

Stephan Seiler, London School of Economics, "A dynamic demand model with consideration set formation", 02.12.2009, 12:15 Uhr - 13:30 Uhr, Ruw Seminarraum 1.201

Dr. Christine Ebling, University of Technology, Sidney, Australia, "If I Like You Once, Will I Like You Again?: Brand Carryover Effects on Mean and Variance in Related Discrete Choice Experiments", 25.11.2009, 12:15 Uhr - 13:30 Uhr, Ruw Seminarraum 1.201

Univ. Prof. Dr. Sylvia Frühwirth-Schnatter, IFAS,"Bayesian Model Selection for Latent Variable Models"[abstract],  18.11.2009, 12:15 Uhr - 13:30 Uhr, Ruw Seminarraum 1.201

Dr. Michael Frank, Head von Revenue Management Deutsche Lufthansa AG, „Revenue Management“, 18.11.2009, 08.00 Uhr - 09.30 Uhr, HZ 5

Prof. Dr. Michael Haenlein, ESCP-EAP, "Emotional consequences of unprofitable customer abandonment: Feeling sorry for the other or good about yourself?"  11.11.2009, 13:15 Uhr - 14:30 Uhr, Ruw Seminarraum 1.201

Prof. Gal Oestreicher-Singer, PhD, Tel Aviv University, "The Visible Hand of Networks in Electronic Commerce", 5.11.2009, 16:30-17:45 Uhr, RuW Seminarraum 1.201

Prof. Dr. Jan Wieseke, Uni Bochum, "Salespeople’s Prejudice Against Their Corporate Headquarters: How Harmful is it and How Can it be Avoided?" 4.11.2009, 12:15 Uhr - 13:30 Uhr, Ruw Seminarraum 1.201

Prof. Dr. Karen Gedenk, "Optimal Non-Linear Pricing in Two-Sided Trade Show Markets", University of Cologne, 21.10.2009, 12:15 Uhr - 13:30 Uhr, RuW Seminarraum 1.201

Prof. Dr. Gerrit van Bruggen, Erasmus University, Rotterdam, "Viral
Marketing Success", 7.10.2009, 13:15 Uhr - 14:30 Uhr, RuW Seminarraum 1.201

Prof. Sandy Jap, Ph.D., Emory University, "Multiple Winner Award Rules and Bidding Behavior in Buyer-Determined Online Reverse Auctions", 14.09.2009, 12:15 Uhr - 13:30 Uhr, RuW Seminarraum 1.201

Prof. Dr. Greg Allenby, Ohio State University, USA, "Multiple Constraint Choice Models with Corner and Interior Solutions" [PDF], 02.09.2009, 12:15 Uhr – 13:30 Uhr, RuW Seminarraum 1.201

Prof. Gerald Häubl, Ph.D., University of Alberta Edmonton, 17.8.2009, 11.00 Uhr - 12.15 Uhr, RuW Seminarraum 1.201

Prof. Wesley Hartmann, Ph.D., Stanford University, "Non-parametric estimation of marketing-mix effects using a regression discontinuity design", 6.8.2009, 12:15 Uhr - 13:30 Uhr, RuW Seminarraum 1.201

Prof. Dr. Thomas Otter, Goethe University Frankfurt, "A Probit model of structured covariance for similarity effects and source of volume calculations", 15.07.2009, 12:15 Uhr - 13:30 Uhr, RuW Seminarraum 1.201

Prof. Marnik Dekimpe, Ph.D., Tilburg University, "Marketing strategies in recessions", 1.07.2009, 12:15 Uhr - 13:30 Uhr, RuW Seminarraum 1.201

Prof. Dr. Sabine Küster, University of Mannheim, "Implemented Default and Induced Emotions: What Really Helps to Overcome the Innovation Bias?", 10.06.2009, 12:00 Uhr - 13:15 Uhr, RuW Seminarraum 1.201

Prof. Sam Hui, Ph.D., New York University "Testing Behavioral Hypotheses Using an Integrated Model of Grocery Store Shopping Path and Purchase Behavior", 20.05.2009, 12:15 Uhr - 13:30 Uhr, RuW Seminarraum 1.201

Prof. Dr. Harald Hruschka, University of Regensburg, "Endogeneity of Store Attributes in Heterogeneous Store-Level Sales Response Models",  6.05.2009, 12:15 Uhr - 13:30 Uhr, RuW Seminarraum 1.201

Prof. Kalyan Raman, Ph.D., Northwestern University, "Managing Corporate and Product Brands", 27.03.2009, 12:15 Uhr - 13:30 Uhr, RuW Seminarraum 1.201, [PDF]

Prof. Anindya Ghose, Ph.D., New York University, "An Empirical Analysis of Search Engine Advertising in Online Markets", 11.3.2009, 12.15 Uhr - 13:30 Uhre, RuW Seminarraum 1.201

Prof. Dr. Daniel Klapper, Goethe University Frankfurt, "Identifying and Measuring the Impact of Stock-Outs in Retail Sales Data", 04.02.2009, 12:15 Uhr - 13:30 Uhr, RuW Seminarraum 1.201

Prof. Dr. Lutz Hildebrandt, Humboldt University Berlin, "Cross-Category Brand Loyalty", 21.01.2009, 12:15 Uhr - 13:30 Uhr, RuW Seminarraum 1.201

Archiv 2008

Prof. Ulf Boeckenholt Ph.D., McGill University, "Being nice, competent, or honest: On how to get more truthful and less self-protective self-reports", 18.12.2008, 14:15 Uhr,  [PDF] entfällt

Prof. Wolfgang Jank Ph.D, University of Maryland, "Functional Forecasting of Demand Decay Rates using Online Virtual Stock Markets",10.12.2008, 12:15 Uhr, Seminarraum 1.201

Prof. Corinne Faure Ph.D, Goethe University Frankfurt, "Effective presentation of energy cost information in conjunction with EU energy labels: An experimental study", 19.11.2008, 12:15 Uhr, Seminarraum 1.201

Prof. Dr. Georg Götz, University Gießen, "Chain-store competition with endogenous entry: Local vs. uniform pricing", 5.11.2008, 12:15 Uhr, Seminarraum 1.201

Ass. Prof. Dr. Jenny van Doorn, University of Groningen, Netherlands, "Organic", "Fair Trade" – Are Consumers Willing to Pay for Food Claims?", 26.09.2008, 12.15 Uhr, Möller-Sprachzentrum

Prof. Dr. Greg M. Allenby, Ohio State University, USA, "A Model for Trade-Up and Change in Considered Brands" [PDF], 15.09.2008, 10.30 Uhr, Seminarraum 6c

Prof. Harald J. van Heerde Ph.D., Waikato Management School, New Zealand, "A cross-continent study of the drivers of consumers' willingness to pay a price premium for national brands over private labels", 29.07.2008

Prof. Dr. Joachim Büschken, Catholic University of Eichstätt-Ingolstadt, "Wirken Kundenbindungsprogramme mit vielen Unternehmenspartnern synergetisch? Eine Analyse kundenspezifischer Effekte mit Hilfe herarchischer Bayes-Modelle", 26.06.2008

Prof. Christophe van den Bulte PhD., Wharton School of the University of Pennsylvania, USA, "Two-Stage Partial Observability Models of Innovation Adoption" [PDF], 19.5.2008

Prof. Dr. Florian von Wangenheim, TU München, "Turning Customer-Initiated Contacts Into Financial Returns", 12.02.2008

Prof. Wilfred Amaldoss Ph.D., Duke University, Fuqua School of Business, USA, "Trading Up: A Strategic Analysis of Reference Group Effects", Vortrag, 11.01.2008

Archiv 2007

Prof. Russ Winer Ph.D., New York University, USA, "In Store Decision-Making", Vortrag, 10.12.2007

Prof. Wolfgang Jank Ph.D., University of Maryland, USA, "Competition between Online Auctions: Why what happens in the neighbor auction also matters", 24.10.2007

Assistant Prof. Dr. Anja Lambrecht, London Business School, UK, "Stuck in the Adoption Funnel: The Effect of Delays in the Adoption Process on Ultimate Adoption", 26.09.2007

Prof. Julie Edell Ph.D., Duke University, Fuqua School of Business, USA, "Emotional Responses to Advertising", 16.01.2007

Archiv 2006

Prof. Dr. Mark Keil, Georgia State University, USA, "The changing nature of IT project management", Workshop, 02.11.-12.11.2006

Prof. Dr. Rudy Hirschheim, Louisiana State University, USA, "The changing nature of IT project management", Workshop, 02.11.-12.11.2006

Dr. Andrew Schwarz, Louisiana State University, USA, "Management of the Information Technology Function", Workshop, 02.11.-12.11.2006

Dr. Ellen Römer, University of Bradford, UK, "Let’s Wait and See: The Value of the Real Option to Defer Switching as a New Component of Customer Value in Relationships", 12.10.2006

D.Sc. Gila E. Fruchter, Graduate School of Business Administration Bar-Ilan University, Israel, "Dual Role-Based Pricing in a Dynamic and Competitive Environment", 28.07.2006

Prof. Dr. Kristin Diehl, University of Southern California, Los Angeles, USA, "Great Expectations?! Assortment Size, Expectations And Satisfaction", 20.04.2006

Prof. Dr. Peter Fader, Wharton School of the University of Pennsylvania, USA, "Customer Base Analysis",  Workshop, 07.03.-10.03.2006

Prof. Dr. Bruce Hardie, London Business School, UK, "Customer Base Analysis", Workshop, 07.3.-10.3.2006

Archiv 2005

Dr. Julian Villanueva, IESE Business School, Spain, "The Impact of Acquisition Channels on Customer Equity", 22.09.2005

Prof. Dr. Gerald Tellis, University of Southern California, USA, "Strategic Marketing Models", 15.–17.08.2005

Prof. Rick Staelin, Duke University, Fuqua School of Business, "Acquiring, developing and retaining profitable customers with Analytical CRM", 17.02.2005

Archiv 2004

Prof. Dr. Koen Pauwels, Dartmouth University, Tuck School of Business, USA,"Customer Growth Online: Evolution and Maturity in Online Markets",  Marketing Camp Workshop, 20.12.2004

Prof. Dr. Kristin Diehl, University of South Carolina, USA, "When Two Rights Make a Wrong: Searching Too Much in Ordered Online Environments", Marketing Camp Workshop, 20.12.2004

Prof. Dr. Martin Spann, University Passau, "Reverse Pricing",  Marketing Camp Workshop, 20.12.2004

Prof. Dr. Christian Schade, HU-Berlin, "Why do Consumers Share? - Theory and Experimental Evidence From Video File Sharing", Marketing Camp Workshop, 20.12.2004

Prof. Dr. Greg Allenby, Prof. Dr. Oded Netzer, Assistant Prof. Dr. Sonja Gensler, Ohio State University, Columbia University, USA,  "Bayesian Methods in Marketing", Workshop, 08.09.-10.09.2004

Prof. Dr. Karen Gedenk / Dr. Thomas Kittsteiner / Prof. Dr. Axel Ockenfels / Prof. Dr. Bernd Skiera / Prof. Dr. Martin Spann / Prof. Dr. Uwe Walz, "Digital Pricing", Summer School, 06.-10-09.2004

Archiv 2003

Prof. Gerald Häubl Ph.D., University of Alberta, Canada, "Consumer Decision Making in Personalized Electronic Enviroments", Seminar , 14.-17.07.2003