Presentation of Professor Marc Fischer, University of Cologne

Presentation of Professor Marc Fischer, University of Cologne, "How useful are Brand Valuation Methods for Brand Management? A Validation Study"

Presentation of Professor Marc Fischer, University of Cologne, "How useful are Brand Valuation Methods for Brand Management? A Validation Study" on Wednesday, October 29th, 2014, from 12.15-13.30 in the seminar room (RuW, 1.201)

 

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