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Prof. Dr. Peter LeeflangLecturer Professor at the Rijksuniversiteit Groningen |
About
Prof.dr. P.S.H. Leeflang (1946) is the Frank M. Bass professor of Marketing. He studied econometrics in Rotterdam, obtaining both his MA, in 1970, and his PhD, in 1974, at the Netherlands School of Economics. During 1970 - 1975 he was assistant Professor at the Interfaculty for Graduate Studies in Management at Rotterdam/Delft. He has been appointed in 1975 as Professor of Marketing at the University of Groningen.
In the period 1997-2001 he was Dean of the Department of Economics and vice-Vice Chanchellor of the University of Groningen.
He has authored or co-authored 20 books including “Mathematical Models in Marketing” (Stenfert Kroese, Leiden, 1974) with Philippe A. Naert, “Building implementable Marketing Models” (Martinus Nijhoff, The Hague/Boston, 1987) and with Dick Wittink, Michel Wedel, and Philippe Naert “Building Models for Marketing Decisions” (2000).
Other examples of his published work can be found, inter alia, in Applied Economics, The Journal of Marketing, The Journal of Marketing Research, The International Journal of Research in Marketing, Management Science, Marketing Science, Quantitative Marketing and Economics, The Journal of Economic Psychology, The International Journal of Forecasting and the Journal of Econometrics.
In 1978 - 1979 he was President and from 1981 - 1990 Vice-President of the European Marketing Academy.
In 1990 and 2003 he was Guest Professor of Marketing at the University of California at Los Angeles (Anderson Graduate School of Management). He also taught PhD-courses in Alicante, Helsinki, Vienna, Innsbruck and St. Gallen.
As a Professor of Marketing he is also affiliated to the European Institute of Advanced Studies in Management (EIASM) in Brussels (Belgium). He also is member of the Board of EIASM.
In 1999 he became a member of the Royal Netherlands Academy of Arts and Sciences.
Since 2004 he is also affiliated professor at the Johann Wolfgang Goethe Universität at Frankfurt am Main.
From March 1, 2010 onwards he holds the BAT-chair in Marketing at the LUISS Guido Carli, Rome.
