Dr. Ana-Marija Ozimec

Defense: April 2011

Geographische Informationssysteme für Marketingentscheidungen

Research Interest:

  • Store-Location-Strategy
  • In-Store Marketing

 Publications: List

 

 

Dr. Wenzel Drechsler

Defense: October 2010

Marketing's Role In Innovation Management

Research Interest:

  • Innovation Management
  • Marketing Strategy
  • Reference Prices
  • Dynamic Pricing
  • Marketing Research

 Publications: List




Dr. Salome Drechsler (née Nies)

Defense: November 2009

Private Label Management

Research Interest:

  • Retailing
  • Brand and Private Label Management
  • Sales Promotions
  • Behavioral Pricing
  • CRM / Direct Marketing

 Publications: List

 

Dr. Britta Cornelius

Defense: December 2009

Evaluation von Positionierungs- und Kommunikationsstrategien

Research Interest:

  • Competitive Analysis and Positioning
  • Advertising Effects
  • University Management

Publications: List