Jochen Reiner
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Research Interests
- Entertainment Shopping
- Exciting Commerce
- Pay-per-Bid Auctions
- Deal of the Day Promotions
- Online Reviews
- Marketing Organization
About me
Jochen Reiner studied Marketing in the Research Master program at the University of Groningen, Business Administration as well as Industrial Engineering at the University of Applied Sciences Furtwangen. During his studies he gained work experience through several internships (Robert Bosch GmbH, Sigpack International GmbH, SSS Siedle, TW elektric Horst Müller GmbH & Co. KG) and industry projects (SAP AG, Lexware).
In October 2009 he started his Ph.D. at the Strothoff Chair of Retailing, Goethe University Frankfurt. His dissertation deals with topics in the field “Exciting Commerce”. Current research projects focus on Exciting Commerce, Penny Auctions, In-Store Marketing and Marketing Organization.
