Ozimec, Ana-Marija / Natter, Martin / Reutterer, Thomas (2010): “GIS-Based Marketing Decisions: Effects of Alternative Visualizations on Decision Quality”, Journal of Marketing, 94-110.

Kim, Ju-Young / Natter, Martin / Spann, Martin (2009): "Pay-What-You-Want - A New Participative Pricing Mechanism", Journal of Marketing, Vol. 73 (1), 44-58.

Natter, Martin / Mild, Andreas / Wagner, Udo / Taudes, Alfred (2008): "Planning new tariffs at tele.ring – the application and impact of an integrated segmentation, targeting and positioning tool", Marketing Science, Vol. 27, (July-August), 600-609.

Natter, Martin / Reutterer, Thomas / Mild, Andreas / Taudes, Alfred (2007) "An Assortment-Wide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing", Marketing Science, Vol 26, Nr. 4, 576-583, 2007.

Natter, Martin / Mild, Andreas / Feurstein, Markus / Dorffner, Georg / Taudes, Alfred (2001):"The Effect of Incentive Schemes and Organizational Arrangements on the New Product Development Process, Management Science, Vol. 47 (8),  1029-1045.

Drechsler, Wenzel / Natter, Martin / Leeflang, Peter S.H. (2013): "Improving Marketing’s Contribution to New Product Development", Journal of Product Innovation Management, 30 (2), 298-315.

Nies, Salome / Natter, Martin (2010): "Are Private Label Users Attractive Targets for Retailer Coupons?", International Journal of Research in Marketing, Vol. 27 (3), 281-291.

Faure, Corinne / Natter, Martin (2010):  “New metrics for evaluating preference maps”, International Journal of Research in Marketing, Vol. 27 (3), 261-270.

Reiner, Gerald / Natter, Martin (2007): "An encompassing view on markdown pricing strategies: an analysis of the Austrian mobile phone market", In: OR Spectrum , Special Issue Revenue Management, Vol. 29(1), 173-192.

Natter, Martin / Feurstein, Markus (2002): "Real World Performance of Choice-Based Conjoint Models", European Journal of Operational Research, Vol. 137 (2002), 448-458.

Feurstein, Markus / Natter, Martin (2000): "Fast high precision decision rules for valuing manfacturing flexibility", European Journal of Operational Research (EJOR), Vol. 120 (1), 108-117.

Hruschka, Harald / Natter, Martin (1999): "Comparing performance of feedforward neural nets and K-means for cluster-based market segmentation", European Journal of Operational Research (EJOR), Vol. 114, (2), 346-358.

Natter, Martin / Hruschka, Harald (1998): "Evaluation of Aggressive Competitive Pricing Strategies", Marketing Letters, Vol. 9 (4), 337-347

Nies, Salome / Natter, Martin (2012): "Does Private Label Quality Influence Consumers' Decision on Where to Shop?" Psychology & Marketing, Vol. 29 (4), 279-292. 

Drechsler, Wenzel / Natter, Martin (2011): "Understanding a Firm’s Openness Decisions in Innovation", Journal of Business Research, Vol. 65 (3), 438-445.

Verhoef, Peter C. / Leeflang, Peter S.H. / Reiner, Jochen / Natter, Martin / Baker, William / Grinstein, Amir / Gustafsson, Anders / Morrison, Pamela / Saunders, John (2011): "A Cross-National Investigation into the Marketing Department’s Influence within the Firm: Towards Initial Empirical Generalizations.", Journal of International Marketing, Vol. 19 (3), 59-86.

Drechsler, Wenzel / Natter, Martin (2011): "Do Price Charts Provided by Online Shopbots Influence Price Expectations and Purchase Timing Decisions", Journal of Interactive Marketing, Vol. 25(2), 95-109.

Cornelius, Britta / Wagner, Udo / Natter, Martin (2010): "Managerial Applicability of Graphical Formats to Support Positioning Decisions", Journal für Betriebswirtschaft, Vol. 60 (3), 167-201.

Kim, Ju-Young / Natter, Martin / Spann, Martin (2010): "Pay-What-You-Want - Praxisrelevanz und Konsumentenverhalten", Zeitschrift für Betriebswirtschaft, Vol. 80 (2), 147-169.

Natter, Martin / Mild, Andreas / Wagner, Udo / Taudes, Alfred (2007): "Die Planung neuer Tarife bei tele.ring mittels eines integrierten Segmentierungs-, Zielmarktfestlegungs- und Positionierungstools", Marketing Zeitschrift für Forschung und Praxis. 29. Jg. 3/2007, 195-209.

Natter, Martin / Reutterer, Thomas / Mild, Andreas / Taudes, Alfred (2006): Ein sortimentsübergreifendes Entscheidungsunterstützungssystem für dynamische Preis- und Werbeplanung im DIY-Handel. Marketing Zeitschrift für Forschung und Praxis, 28. Jahrgang, Heft 4, 260-268.

Reutterer, Thomas / Mild, Andreas / Natter, Martin / Taudes, Alfred (2006): "A Dynamic Segmentation Approach for Targeting and Customizing Direct Marketing Campaigns", Journal of Interactive Marketing, Volume 20, No.3 & 4, 43-57.

Pennings, Enrico / Natter, Martin (2001): "Strategic Diversification and Capacity Utilization", International Journal of Production Economics, Vol. 72, (3), 261-272.

Reutterer, Thomas / Natter, Martin (2000): "Segmentation Based Competitive Analysis with MULTICLUS and Topology Representing Networks", Computers and Operations Research, special issue on neural networks for business applications, Vol. 27, 1227-1247.

Lint, Onno / Pennings, Enrico / Natter, Martin (1999): "Optionsmanagement in F&E: Eine Fallstudie", Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, Kontaktstudium, Heft 10, 990-1006.

Heimel, Jörg Peter / Hruschka, Harald / Natter, Martin / Taudes, Alfred (1998): "Konnexionistische Kaufakt- und Markenwahlmodelle", Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, Heft 7/8, 596-613.

Natter, Martin / Hruschka, Harald (1997): "Ankerpreise als Erwartungen oder dynamische latente Variablen in Marktreaktionsmodellen", Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung, Heft 9, S. 747-764.

Hruschka, Harald / Natter, Martin (1995): "Clusterorientierte Marktsegmentierung mit Hilfe künstlicher Neuraler Netze", Marketing Zeitschrift für Forschung und Praxis, 17. Jahrgang, Heft 4, 249-254.

Hruschka, Harald / Natter, Martin (1993): "Analyse von Marktsegmenten mit Hilfe konnexionistischer Modelle", Zeitschrift für Betriebswirtschaft, 63. Jahrgang, Heft 5, 425-442.

Kim, Ju-Young / Natter, Martin / Spann, Martin (2010): "Kish - Where Customers Pay As THEY Wish", Review of Marketing Science, 8, Article 3.

Cornelius, Britta / Natter, Martin / Faure, Corinne: "How storefront displays influence retail store image", Journal of Retailing and Consumer Services 17 (2010), 143-151.

Natter, Martin / Mild, Andreas / Taudes, Alfred / Geberth, Christian (2004): "Web-Based Knowledge Management in Product Concept Development - The DELI Approach", Accepted for: International Journal of Electronic Business, Vol. 2 (5), 471-479.

Mild, Andreas / Natter, Martin / Taudes, Alfred (2003): "Der Wiener Strommarkt nach der Liberalisierung: Eine Analyse mit Hilfe eines simultanen Segmentierungs- und Mapping Ansatzes", Transfer: Werbeforschung und Praxis, Heft 3, 13-17.

Mild, Andreas / Natter, Martin / Reutterer, Thomas / Taudes, Alfred / Wöckl, Jürgen (2009): "Retail Revenue Management", European Retail Research 23 (2), 89-106.

Natter, Martin / Reutterer, Thomas / Mild, Martin (2009): "Dynamic Pricing Support Systems for DIY Retailers - A Case Study from Austria", Marketing Intelligence Review, Vol.1 , Issue 1, 17 -23 

Reiner, Gerald / Natter, Martin / Drechsler,Wenzel (2009): "Life Cycle Profit - Reducing Supply Risks by Integrated Demand Management", Technology Analysis and Strategic Management, Vol. 21(5), 653-655.

Bach, Heinz / Mild, Andreas / Natter, Martin / Weber, Andreas (2003): "Combining socio-demographic and logistic factors to explain the generation and collection of waste paper", Resources, Conservation & Recycling, Vol. 41 (1), 65-73.

Natter, Martin / Mild, Andreas (2003): "DELI, An Interactive New Product Development Tool for the Analysis and Evaluation of Market Research Data", Journal of Targeting, Measurement and Analysis for Marketing, Vol. 12 (1), 43-52.

Mild, Andreas / Natter, Martin (2002): "Collaborative Filtering or Regression Models for Internet Recommendation Systems?", Journal of Targeting, Measurement and Analysis for Marketing, Vol. 10 (4), 304-313.

Natter, Martin / Weber, Andreas / Bach, Heinz / Mild, Andreas (2002): "A multivariate regression model for waste glass prediction", Forum Ware International, 30.

Natter, Martin / Feurstein, Markus (2001): "Correcting for CBC Model Bias: A Hybrid Scanner Data - Conjoint Model", The International Review of Retail, Distribution and Consumer Research (IRRDCR), Vol. 1 (3), 1-8.

Natter, Martin (1999): "Conditional Market Segmentation by Neural Networks: a Monte Carlo Study", Journal of Retailing and Consumer Services, Vol. 6(4), 237-248.

Taudes, Alfred / Natter, Martin / Trcka, Michael (1998): "Real Option Valuation with Neural Networks", International Journal of Intelligent Systems in Accounting, Finance and Management, 7, 43-52.

Haefke, Christian / Natter, Martin / Soni, Tarun / Otruba, Heinrich (1997): "Adaptive Methods in Macroeconomic Forecasting", International Journal of Intelligent Systems in Accounting, Finance and Management (ISAF), Vol. 6 (1), 1-10, Wiley.