Conference contributions
Reiner, Jochen / Skiera, Bernd / Natter, Martin (2012): „An Analysis of the Profitability of Deal-of-the-Day Promotions", in Proceedings of the 34th Informs Marketing Science 2012 Boston, MA, USA.
Reiner, Jochen / Skiera, Bernd / Natter, Martin (2012): „An Analysis of the Profitability of Deal-of-the-Day Promotions", in Proceedings of the 25th Doctoral Colloquium of the European Marketing Academy (EMAC), Lisbon, Portugal.
Ozimec, Ana-Marija / Natter, Martin / Reutterer, Thomas (2011): “How Do Information Visualization Formats Influence GIS-Based Decision Making Heuristics and Decision Performance?”, Proceedings of the 18th Recent Advances in Retailing and Services Science Conference, San Diego.
Ozimec, Ana-Marija / Natter, Martin / Reutterer, Thomas (2011): “The Effects of GIS-Visualization on Decision Quality”, Proceedings of the AMA Winter Marketing Educators' Conference, Austin.
Reiner, Jochen / Natter, Martin / Skiera, Bernd (2011): „Buy-Now Prices at Entertainment Shopping Auctions", in Proceedings of the 33rd Informs Marketing Science 2011 Houston, TX, USA.
Reiner, Jochen / Natter, Martin / Skiera, Bernd (2011): „Buy-Now Prices at Entertainment Shopping Auctions", in Proceedings of the 40th Conference of the European Marketing Academy (EMAC), Ljubljana, Slovenia.
Drechsler, Wenzel / Natter, Martin (2011): "Marketing Instrument Innovations and their Impact on New Product Performance", in: Proceedings of the 33rd INFORMS Marketing Science Conference, Houston, Texas, USA.
Drechsler, Wenzel / Natter, Martin (2011): "Do Marketing Instrument Innovations Hinder or Enhance New Product Performance?" in: Proceedings of the 40th Conference of the European Marketing Academy (EMAC), Ljubljana, Slovenia.
Drechsler, Wenzel / Natter, Martin (2010): "Do Price Charts Provided by Online Shopbots Influence Price Expectations and Purchase Timing Decisions", in: Proceedings of the 32nd INFORMS Marketing Science Conference, Cologne, Germany.
Reiner, Jochen / Natter, Martin / Skiera, Bernd (2010): „Entertainment Shopping Auctions: Smart- Shopping Opportunity or Lottery”, in Proceedings of the 2010 Marketing Dynamics Conference, Istanbul, Turkey.
Reiner, Jochen / Natter, Martin / Skiera, Bernd (2010): „Entertainment Shopping Auctions: Smart- Shopping Opportunity or Lottery”, in Proceedings of the 32nd INFORMS Marketing Science Conference, Cologne, Germany.
Kim, Ju-Young / Natter, Martin / Skiera, Bernd (2009): "Entertainment-Shopping Auctions on the Internet", in: Proceedings of the 38th Conference of the European Marketing Academy (EMAC), Nantes, France.
Natter, Martin / Skiera, Bernd / Drechsler, Wenzel (2009): "Mean Price Elasticity is Higher than we Thought - An Analysis covering Firm and Industry Level Elasticity over Time" in: Proceedings of the 38th Conference of the European Marketing Academy (EMAC), Nantes, France.
Ozimec, Ana-Marija / Natter, Martin / Reutterer, Thomas (2008): “Visual Decision Support in Marketing: Store Location Assessment with Cartograms”, 16th Recent Advances in Retailing and Services Science Conference, Zagreb.
Kim, Ju-Young/ Natter, Martin / Spann, Martin (2008): "Pay-What-You-Want: Being Better Off When Customers Determine the Price?!" in: Proceedings of the 30th INFORMS Marketing Science Conference, Vancouver 2008.
Faure, Corinne / Natter, Martin (2008): "Attribute-based versus goal-based preference maps: which is better?", Proceedings of the 37th EMAC Conference, Brighton, UK.
Nies, Salome / Natter, Martin (2008): "Are Private Label-Prone Customers Better Targets for Coupon Promotions?", Proceedings of the 37th EMAC Conference, Brighton, UK.
Nies, Salome / Natter, Martin (2008): "Retailer Coupons: Are Private Label-Prone Customers Profitable Targets?", Proceedings of the 30th INFORMS Marketing Science Conference, Vancouver, BC, Canada.
Drechsler, Wenzel / Natter, Martin (2008): "The Impact if Visualizing a Products's Price History at Price Comparison Sites on Consumer Decision-Making" in: Proceedings of the 30th INFORMS Marketing Science Conference, Vancouver 2008.
Drechsler, Wenzel / Natter, Martin (2008): "An Encompassing View on Open Innovation - Empirical Investigation of Antecedents, Drivers and Performance Outcomes" in: Proceedings of the 37th Conference of the European Marketing Academy (EMAC), Brighton 2008.
Drechsler, Wenzel / Natter, Martin (2008): "Price Charts provided by online Shopbots cause Customers to wait for better Prices" in: Proceedings of the 37th Conference of the European Marketing Academy (EMAC), Brighton 2008.
Cornelius, Britta / Natter, Martin (2007): "Impacts of storefront displays", INFORMS Marketing Science Conference, Proceedings of the 29th INFORMS Marketing Science Conference, Singapore.
Kim, Ju-Young / Natter, Martin / Spann, Martin (2007): "Pay-What-You Want - Assessment of a new radical pricing mechanism", Proceedings of the 36th EMAC Conference, Reykjavik, Island.
Kim, Ju-Young / Natter, Martin. / Spann, Martin (2007): "Pay-What-You Want - Assessment of a new participative pricing mechanism", Proceedings of the 29th INFORMS Marketing Science Conference, Singapore.
Nies, Salome / Natter, Martin (2007): "How to make your customers pay for private labels", Proceedings of the 29th INFORMS Marketing Science Conference, Singapore.
Nies, Salome / Natter, Martin (2007): "Private Label Willingness to Pay - A Sequential Tobit Model Approach", Proceedings of the 36th EMAC Conference, Reykjavik, Island.
Natter, Martin / Reutterer, Thomas / Mild, Andreas / Taudes, Alfred (2005): "An Assortment-Wide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing", Abstract in Proceedings of the Marketing Science Conference in Atlanta, USA. Finalist Paper of the 3rd ISMS Practice Prize Competition.
Wagner, Udo / Natter, Martin (2004): "Integrating Segmentation, Positioning and Managerial Applicability", Abstract in Proceedings of Marketing Science Conference in Rotterdam, NL.
Natter, Martin / Hruschka, Harald (2003): "A New Reference Price Model Improving Optimal Pricing Decisions", Abstract in Proceedings of Marketing Science 2003, Univ. of Maryland, USA, June 12-15.
Natter, Martin / Mild, Andreas / Geyer-Schulz, Andreas / Taudes, Alfred (Hrsg.) (2003): "Informationswirtschaft: Ein Sektor mit Zukunft", Lecture Notes in Informatics (LNI) Series of the Gesellschaft für Informatik.
Natter, Martin / Mild, Andreas / Taudes, Alfred / Geberth, Christian. (2003): "Interaktive Produktkonzeptentwicklung mit DELI".
Natter, Martin / Mild, Andreas (2003): "DELI: An Interactive New Product Development and Targeting Tool", IEEE Proceedings of the 36th Hawaii International Conference on System Science, HICSS 2003
Mild, Andreas / Natter, Martin / Weber, Andreas / Bach, Heinz (2002): "A paper waste prediction model", Proceedings of the International Conference on Waste Management and the Environment, Cadiz.
Taudes, Alfred / Scharl, Arno / Natter, Martin / Wöber, Karl-W. (2002): "Success Factors of European Tourism Web Sites", Wöber, K., Frew, A., Hitz, M. (eds.): Information and Communication Technologies in Tourism 2002. Proceedings of the International Conference in Innsbruck, Austria, 2002, 397-406, Springer, Wien.
Feurstein, Markus / Natter, Martin / Mild, Aandreas / Taudes, Alfred (2001): "Incentives to Share Knowledge", IEEE Proceedings of the Hawaii International Conference on System Sciences, USA.
Scharl, Arno / Natter, Martin / Wöber, Karl-W. / Taudes, Alfred (2001): "An Analysis of European Tourism Web Sites", Proceedings of Symposium on E-commerce, Otaru University of Commerce.
Feurstein, Markus / Natter, Martin / Taudes, Alfred / Dorffner, Georg (2000): "Hierarchical Coordination of Economic Agents", IEEE Proceedings of the Hawaii International Conference on System Sciences (HICSS).
Natter, Martin / Feurstein, Markus / Mild, Andreas / Taudes, Alfred / Trcka, Michael / Dorffner, Georg / Merz, Christian (2000): "Learning in the Artificial Factory", IEEE Proceedings of the Hawaii International Conference on System Sciences (HICSS 2000).
Reutterer, Thomas / Natter, Martin (1999): "Market Segmentation and Competitive Analysis: MULTICLUS versus SOM", Hildebrandt, L., D. Annacker, and D. Klapper (Eds.): Marketing and Competition in the Information Age, Proceedings of the 28th EMAC Conference on CD, May 11-14, Humboldt University Berlin.
Natter, Martin / Feurstein, Markus / Kehl, Leonhard (1999): "Forecasting Scanner Data by Choice-Based Conjoint Models", Proceedings of the 1999 Sawtooth Software Conference, February 2-5, San Diego, CA, USA.
Taudes, Alfred / Dorffner, Georg / Natter, Martin / Feurstein, Markus / Merz, Christian / Mild, Andreas / Trcka, Michael (1999): "Learning Marketing-Production Interaction", Proceedings of The 1999 IEEE Systems, Man, and Cybernetics Conference (SMC'99), Tokyo.
Feurstein, Markus / Natter, Martin (1998): "Valuing the Flexibility of Flexible Manufacturing Systems with Fast Decision Rules", Lecture Notes in Artificial Intelligence 1416: Tasks and Methods in Applied Artificial Intelligence, Springer, 153-162.
Hruschka, Harald / Heimel, Jörg Peter / Natter, Martin / Taudes, Alfred (1997): "Using Neural Networks to Analyse Brand Choice in Marketing Research", Proceedings of the VIII International Symposium on Applied Stochastic Models and Data Analysis: "The Ins and Outs of Solving Real Problems", Anacapri, Italia.
Hruschka, Harald / Natter, Martin / Taudes, Alfred (1997): "Connectionist and Logit Models of Brand Choice", Proceedings of 26th EMAC Conference, Warwick Business School, May 20-23.
Natter, Martin (1997): "Conditional Market Segmentation by Neural Networks", Sprague, R.H., Editor, Proceedings of the 30th Annual Hawaii International Conference on System Sciences (HICSS), Vol. V, Information Systems -- Organizational Systems and Technology, 455-464, IEEE Computer Society Press, USA.
Hruschka, Harald / Natter, Martin (1996): "Specification and Estimation of Nonlinear Models with Dynamic Reference Prices", Jörgensen, S., Zaccour, G. (Eds:) Dynamic Competitive Analysis in Marketing. Lecture Notes in Economics and Mathematical Systems, 444, 45-54, Springer.
Natter, Martin / Hruschka, Harald (1996): "Profit Impacts of Aggressive and Cooperative Pricing Strategies", Jörgensen, S., Zaccour, G. (Eds:) Dynamic Competitive Analysis in Marketing, Lecture Notes in Economics and Mathematical Systems, 444, 71-83, Springer.
Taudes, Alfred / Natter, Martin / Trcka, Michael (1996): "Real Option Valuation by Neural Networks", Proceedings of the Ninth International Conference on Industrial & Engineering Applications of Artificial Intelligence & Expert Systems (IEA/AIE), Fukuoka, Japan.
Soni, Tarun / Otruba, Heinrich / Natter, Martin / Haefke, Christian (1995): "Empirical Regularities and the Forecasting of Industrial Production", Proceedings of the Third International Workshop on Neural Networks in the Capital Markets (NNCM), London, England.
Lukanowicz, Martin / Natter, Martin (1995): "Multivariate Logit Models and Neural Networks as Knowledge Acquisition Tools for Expert Systems", Proceedings of the Eighth International Conference on Industrial Engineering Applications of Artificial Intelligence and Expert Systems (IEA/AIE - 95).
Taudes, Alfred / Cilek, Peter / Natter, Martin (1995): "Evaluation and Optimization of Business Processes.", Proceedings of the Pacific-Asian Conference on Expert Systems (PACES'95), Huangshan, China, May 15-18, 888-889.
Natter, Martin / Häfke, Christian / Soni, Tarun / Otruba, Heinrich (1994): "Macroeconomic Forecasting Using Neural Networks",Proceedings of the Second International Workshop on Neural Networks in the Capital Markets (NNCM), Pasadena, California, USA.
Hruschka, Harald / Natter, Martin (1994): "Une segmentation typologique du marché utilisant les réseaux de neurones", afm, Actes de l'Association Française du Marketing, Volume 10, 817-825, Cahiers des Sciences, Ministère de l'Enseignement Supérieur et de la Recherche, Paris, May 10-11.
Taudes, Alfred / Cilek, Peter / Natter, Martin (1994): "Geschäftsprozeßoptimierung und IT-Investitionsrechnung", Proceedings der EMISA MobIS '94. Informationssystem- Architekturen; Wirtschaftsinformatik, Rundbrief des GI-Fachausschusses 5.2, 100-104.
Hruschka, Harald / Natter, Martin (1993): "A-Posteriori Segmentation in Marketing by Neural Network Models", Proceedings of the Sixth International Symposium on Applied Stochastic Models and Data Analysis, Volume I, 375-387, Editors: J. Janssen und C.H. Skiadas, World Scientific Publ. Co.
Natter, Martin / Lukanowicz, Martin (1993): "Ein konnexionistischer Ansatz zur Prognose und Steuerung von Ablaufschadstoffen einer Kläranlage", Hausmann, K. W., Bachens, M., Janke, M., Katzenberger, W. E., Maruser, A. (eds.): Operations Research Proceedings, 95-102, Proceedings of DGOR Operations Research 1992, Springer Verlag.
