International and National Journals
Schlereth, Christian / Barrot, Christian / Skiera, Bernd / Takac, Carsten (2013): "Optimal Product Sampling Strategies in Social Networks: How Many and Whom to Target?", International Journal of Electronic Commerce, forthcoming.
Schlereth, Christian (2013): "Pricing Plans for a Financial Advisory Service", European Journal of Marketing, forthcoming. [Download]
Schlereth, Christian / Eckert, Christine / Skiera, Bernd (2012): "Using Discrete Choice Experiments to Estimate Willingness-to-Pay Intervals", Marketing Letters, 23(3), 761-776. [Link] [Download]
Schlereth, Christian / Skiera, Bernd (2012): "Measurement of Consumer Preferences for Bucket Pricing Plans with Different Service Attributes", International Journal of Research in Marketing, 29(2), 167-180. [Download via SSRN][Link]
Schlereth, Christian / Skiera, Bernd / Wolk, Agnieszka (2011): "Measuring Consumer Preferences for Metered Pricing of Services", Journal of Service Research, 14(4), 443-459.[Link] [Download]
Fritz, Marcel / Schlereth, Christian / Figge, Stefan (2011): "Empirical evaluation of fair-use flat rate strategies for mobile Internet", Business & Information Systems Engineering, 3(5), 269-277 (The final publication is available at www.springerlink.com). [Download]
Fritz, Marcel / Schlereth, Christian / Figge, Stefan (2011): "Empirische Evaluation von Fair-Use Flatrate-Strategien für das mobile Internet", Wirtschaftsinformatik, 2011(5), 257-266 (die finale Fassung der Publikation ist auf www.springerlink.com verfügbar). [Download]
Schlereth, Christian / Stepanchuk, Tanja / Skiera, Bernd (2010): "Optimization and Analysis of the Profitability of Tariff Structures with Two-Part Tariffs", European Journal of Operational Research, 206 (3), 691-701. [Link] [Download]
Schlereth, Christian / Skiera Bernd (2009): "Schätzung von Zahlungsbereitschaftsintervallen mit der Choice-Based Conjoint-Analyse", Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung zfbf, 61(8), S. 838-856 [Link].
Book

Schlereth, Christian (2010): Gewinnoptimale Preisgestaltung von internetbasierten Diensten, Dr. Kovač, Hamburg. [Amazon] [Dr. Kovač]
Book Sections
Schlereth, Christian / Skiera, Bernd (2012): "DISE: Dynamic Intelligent Survey Engine", in: Quantitative Marketing and Marketing Management. Marketing Models and Methods in Theory and Practice, eds: A. Diamantopoulos, W. Fritz and L. Hildebrandt, Wiesbaden: Gabler Verlag, 225-243. [Download]
Conference Proceedings and Presentations
Schlereth, Christian / El Kihal, Siham (2013): "Profit Maximising Contract Plans for Cloud Computing", in: Proceedings of the 21st European Conference on Information Systems, Utrecht, Netherlands. [Download]
Schlereth, Christian / El Kihal, Siham (2013): "Profit Maximising Contract Plans for Cloud Computing", in Proceedings of the 35th INFORMS Marketing Science Conference, Istanbul, Turkey.
Schulz, Fabian / Schlereth, Christian / Skiera, Bernd (2013): "Paying Too Much Today and Beeing Happy About It Tommorrow: Existance, Causes, and Consequences of Payment Sequence Preferences", in Proceedings of the 35th INFORMS Marketing Science Conference, Istanbul, Turkey.
Schlereth, Christian / Skiera, Bernd (2013): "More Informative Free Choice Questions in Discrete Choice Experiments", 75. Jahrestagung des Verbands der Hochschullehrer für Betriebswirtschaft e.V., Würzburg, Germany.
Schulz, Fabian / Schlereth, Christian / Skiera, Bernd (2013): "Paying Too Much Today and Beeing Happy About It Tommorrow: Existance, Causes, and Consequences of Payment Sequence Preferences", in Proceedings of the 42nd Conference of the European Marketing Academy (EMAC), Istanbul, Turkey.
El Kihal, Siham / Schlereth, Christian (2013): "Profit Maximising Contract Plans", in Proceedings of the 42nd Conference of the European Marketing Academy (EMAC), Istanbul, Turkey.
Schlereth, Christian / Schulz, Fabian / Skiera, Bernd (2013): "Paying Too Much Today and Beeing Happy About It Tommorrow: Existance, Causes, and Consequences of Payment Sequence Preferences", Research Seminar Series, Department of Marketing, University of Braunschweig, Germany (Invited Presentation).
Schlereth, Christian / Schulz, Fabian / Skiera, Bernd (2013): "Paying Too Much Today and Beeing Happy About It Tommorrow: Existance, Causes, and Consequences of Payment Sequence Preferences", Research Seminar Series, Department of Marketing and Media, University of Hamburg, Germany (Invited Presentation).
El Kihal, Siham / Schlereth, Christian / Skiera, Bernd (2012): "Price Comparison for Infrastructure-as-a-Service", in: Proceedings of the 20th European Conference on Information Systems (ECIS), Barcelona, Spain. [Download]
Schlereth, Christian / Skiera, Bernd (2012): "DISE: Dynamic Intelligent Survey Engine", in: Quantitative Marketing and Marketing Management. Marketing Models and Methods in Theory and Practice, eds: A. Diamantopoulos, W. Fritz and L. Hildebrandt, Wiesbaden: Gabler Verlag, 225-243. [Download]
Schlereth, Christian / Schaaf, René / Skiera, Bernd /Eckert, Jochen (2012): "A Comparison and Tweak of Self-Explicated Methods", in: Proceedings of the 41th Conference of the European Marketing Academy (EMAC), Lisbon, Portugal.
Schulz, Fabian / Schlereth, Christian / Skiera, Bernd (2012): "An Analysis of Pricing Scheme Preferences in Electricity Markets", in: Proceedings of the 41th Conference of the European Marketing Academy (EMAC), Lisbon, Portugal.
Schlereth, Christian / Skiera, Bernd (2011): "Reduced Dual Response", Research Seminar Series, MONASH University Business and Economics, Melbourne, Australia (Invited presentation).
Schlereth, Christian / Skiera, Bernd (2011): "Bucket pricing plans and service attributes", in: International Choice Modelling Conference, Leeds, UK.
Schlereth, Christian / Skiera, Bernd (2011): "Reduced Dual Response", in: International Choice Modelling Conference, Leeds, UK.
Schlereth, Christian / Eckert, Christine / Skiera, Bernd (2011): "Estimation of Willingness to Pay Intervals by Discrete Choice Experiments", in: Proceedings of the 40th Conference of the European Marketing Academy (EMAC), Liubliana, Slovenia.
Schlereth, Christian / Skiera, Bernd (2010): "Discrete Choice Experiments using Reduced Dual Response", in Statistische Woche, Nürnberg, Germany
Schlereth, Christian / Skiera, Bernd (2010): "Discrete Choice Experiments using Reduced Dual Response", in Proceedings of the 32nd INFORMS Marketing Science Conference, Cologne, Germany
Schlereth, Christian / Skiera, Bernd (2009): "Do We Really Need That Many Purchase Decisions in Dual Response?", in: Proceedings of the 38th Conference of the European Marketing Academy (EMAC), Nantes, France.
Schlereth, Christian / Skiera, Bernd (2009): "Willingness-to-Pay for Digital Music", Research Seminar Series, University of Technology, Sydney, Australia.
Schlereth, Christian (2009): "Introduction to Dynamic Intelligent Survey Engines", Presentation at the Center for the Study of Choices (CenSoC), University of Technology, Sydney, Australia.
Schlereth, Christian / Skiera, Bernd (2008): "Measuring Willingness-to-Pay for Multiple Price-Quantity Combinations", INFORMS Marketing Science Conference, Proceedings of the 30th INFORMS Marketing Science Conference, Vancouver, June 2008.
Stepanchuk, Tanja / Schlereth, Christian / Skiera, Bernd (2008): "Influence of Nonlinear Tariff Structures on Service Providers’ Profitability", Proceedings of the 30th INFORMS Marketing Science Conference, Vancouver, June 2008.
Stepanchuk, Tanja / Schlereth, Christian / Skiera, Bernd (2008): "How Do Tariff Structures Influence Service Providers’ Profitability?", Proceedings of the 37th EMAC Conference, Brighton, Great Britain, May 2008.
Schlereth, Christian / Skiera, Bernd / Stepanchuk, Tanja (2007): "Optimization of Optional Two-Part-Tariffs", EURO XXII - 22 European Conference on OR, Prague, July 2007.
Schlereth, Christian (2007): "Optimale Preisgestaltung von internetbasierten Diensten", In: Doctoral Consortium Wirtschaftsinformatik 2007.




