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Interessen - Innovationen in der Finanz-Industrie
- Virales Marketing
- Einfluss von Werbeausgaben auf die finanzielle Unternehmensperformance
Kontakt: Email
Eine Liste der Publikationen finden sie hier.
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Interests
Marketing-Finance Interface, e.g. - Linking Customer Metrics to Financial Performance
- Customer Lifetime Value and Customer Equity
- Customer-Based Valuation
- Value of (Non-)Customer Business for Firms
Online Marketing, e.g. - Consumer-to-Consumer Communication / Viral Marketing
- Social Network Platforms (e.g., facebook)
- Apps
- Affiliate Marketing
- Online Marketing Fraud
Since March 2012, Christian Schulze is emplayed at the Frankfurt School.
You can find publications here.
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Interests - Banking and Financial Services
- Customer Equitiy
- Interdisciplinary Approaches of Marketing, Accounting and Finance
Thesis - Customer Management in Banking
Contact: E-Mail
You can find publications here.
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Interests - Interactive Pricing
- Electronic Markets
- Information Systems
- Grid Computing, siehe FinGrid
Resarch theme - Electronic Markets in the Network Economy
Projecs He joined the TU Darmstadt and head a Chair of Information Systems in April 2011. For more information visit www.emarkets.tu-darmstadt.de.
You can find a list of publications here.
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Disputation: 28.02.2011
Interests: - Value-oriented Customer Mananagent
- Connection between Marketing and information-diffusion
- Viral Marketing
Thesis Projects Contact: E-Mail
You can find publications here.
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Disputation: 24.01.2011
Interests:
Contact: E-Mail
You can find publications here.
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Disputation: 24.01.2011
Value- and lialog-oriented Customer Management
Interests: - Value-oriented Customer Mananagent
- Connection between Marketing and information-diffusion
- Viral Marketing
Contact: E-Mail
You can find publications here.
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Disputation: 28.10.2010
New Product Adoption and Information Diffusion in Social Networks
Interests:
- Innovative business models
- Social Networks online & offline
- Informatoin Diffusion (e.g., viral marketing)
Contact: E-Mail
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Disputation: April/Mai 2010
Customer Management
Publikationen: List
Kontakt: E-Mail
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Disputation: 19.11.2009
How Electronic Markets Change Demand – An Investigation on the Long Tail Phenomenon. - Nachfrageveränderungen durch E-Commerce
- Suchkostenreduzierende Technologien (Suchfilter, Empfehlungssysteme, ...)
- Präferenzmessung (inbesondere Self-Explicated-Verfahren)
Publications: List
Contact: E-Mail
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Disputation: 19.11.2009
Interaktive Preismechanismen
Interests - Interaktive Preismechanismen
Publications: List
Contact: E-Mail
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Disputation: 30.10.2009
Optimal Pricing Strategies. How Nonlinear Programming Enables Optimal Pricing in Digital Environment
Interests - Deterministic and Heuristic Optimization
Publications: List
Contact: E-Mail
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Disputation: 28.8.2009
Zum Strukturwandel der Wertschöpfung im Bankgeschäft
Interests - Kundenwert in der bankvertrieblichen Steuerung
- Prozesse und Systeme in Kundenmanagement/CRM und Vertrieb
- Adoptionsentscheidungen im Privatkundengeschäft
- Social Lending / Kreditmarktplätze
- Interorganisationale Zusammenarbeit
Publications: List
Contact: E-Mail
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Disputation: 28.8.2009
Optimal Prediction Market Design - Markets Mechanism and Innovative Applications
Interests: Publications: List
Contact: E-Mail
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Disputation: 23.06.2008
Pricing of tie-in-sales
Interests: - Nonlinear Pricing
- Tie-in Sales
Contact: E-Mail
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Disputation: 23.10.2007
Price Differentiation Strategies
Interests: - Nonlinear Pricing
- Marktforschung
Contact: E-Mail
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Disputation: 12.10.2007
Financial Supply Chain Management
Interests:
Contact:
Bonpago
E-Mail
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Disputation: 10.07.2007
Innovative Einsatzmöglichkeiten und Modifikationen der Choice-Based-Conjoint-Analyse zur Entwicklung und Modifizierung von Preisstrategie
Interests: Publikationen: List
Contact:
BASF AG
E-Mail
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Disputation: 09.08.2004
Heterogenität in der Präferenzanalyse
Interests: - Value-Based Customer Management
- Multi-Channel Management
- Marketing Research
Publications: List
Contact:
Faculty of Economics and Business, Department of Marketing
Rijksuniversiteit Groningen
E-Mail
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Disputation: 18.09.2006
Kundenkenngrößen und Unternehmenswert
Interests: - Unternehmensbewertung
- Entrepreneurship
- Private Equity / Venture Capital
- Kundenwert
- Wertorientierte Unternehmensführung
Publikationen: List
Contact:
Rijksuniversiteit Groningen
Faculty of Economics and Business, Department of Marketing
E-Mail
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Disputation: 18.09.2006
Customer Channel Migration
Interests:
Publications: List
Contact:
Instituto de Empresa, Madrid
E-Mail
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Disputation: 20.03.2006
Profit Maximazing Design of Reverse Pricing Mechanism
Interests:
Publications: List
Contact: E-Mail
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Disputation: 09.08.2004
Tarifwahl bei Internetzugangstarifen. Existenz, Ursachen und Konsequenzen von Tarifwahl-Biases
Interests: - Tarifgestaltung
- Internetökonomie
Publikationen: List
Contact:
Assistant Professor of Marketing
London Business School
E-Mail
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Habilitation: 01.06.2005
Reverse Pricing
Interests: - Price Management
- Online Pricing & Reverse-Pricing
- Virtual Market Research Exchange
- Quantitative Marketing
- New Product Management
Publications: List
Contact:
Chair of Electronic Commerce and Digital Markets
Ludwig-Maximilians-Universität München
E-Mail
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Interests : - Microsoft .NET Technology
- C# Web-Entwicklung
- Content-Management
- eCRM Marktforschung
Capgemini sd&m AG
Contact: E-Mail
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Disputation: 07.02.2005
Einsatz des Online-Banking zur Steigerung des Kundenwerts
Interests: - Kundenbindung
- Multi-Channel Management
Contact: E-Mail
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Disputation: 05.10.2004
Der Einfluss des Online-Vertriebskanals auf die Profitabilität von Bankkunden
Interests: - Kundenbewertung
- Vertriebskanalsteuerung
- CRM
Contact: E-Mail
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Disputation: 09.12.2002
Persönliche Empfehlungen mit Collaborative Filtering
Interests:
Publications: Liste
Contact: E-Mail
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