Dr. Nadia Abou Nabout
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Interests
- Online Marketing
- Search Engine Advertising
- Facebook Advertising
- Ad Exchanges
- Real-time Bidding
- Customer Journey
About me
Since March 2012, Nadia Nabout holds a postdoc position at the department of marketing at Goethe University Frankfurt. Prior to January 2009 she studied business and economics at the University of Wuppertal and the University of Birmingham (UK) and majored in marketing, econometrics, and game theory. In February 2012, she completed her Ph.D. at the Chair of Electronic Commerce at Goethe University Frankfurt. Her research addresses practical issues related to online marketing, especially in the area of search engine advertising. Nadia Nabout’s research has been published or is forthcoming in journals like Marketing Science, the International Journal of Research in Marketing, and the Journal of Interactive Marketing. Together with Bernd Skiera, she was one of three finalists in the “2011-12 ISMS-MSI Practice Prize Competition” (see techtv.mit.edu/videos/18315-prosad).
