Skiera, Bernd / Abou Nabout, Nadia (2012): "PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising", Marketing Science, Vol. 32 (2), 213-220, Finalist in the 2011-12 ISMS-MSI Practice Prize Competition. 

Abou Nabout, Nadia / Skiera, Bernd (2012): "Return on Quality Improvements in Search Engine Marketing", Journal of Interactive Marketing, Vol. 26 (3), 141-154.

Abou Nabout, Nadia / Skiera, Bernd / Stepanchuk, Tanja / Gerstmeier, Eva (2012): "An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing", International Journal of Research in Marketing, Vol. 29, 68-80. [Download]

Abou Nabout, Nadia / Skiera, Bernd (2013):  "Rechnet sich Brand Bidding?", absatzwirtschaft, 56. Jg. Heft 4, 36-39

Abou Nabout, Nadia / Skiera, Bernd (2012): "Profitables Brand Bidding im Suchmaschinenmarketing", etailment Beitrag.  [Download]

Skiera, Bernd / Abou Nabout, Nadia / Vogel, Steffen (2012), "Suchmaschinenmarketing: mit spitzer Feder rechnen", Bank und Markt, Heft 3, 38-41. [Download]

Abou Nabout, Nadia (2012): "Optimal Search Engine Marketing", Dr. Kovač, Hamburg. [Dr. Kovač] 

Skiera, Bernd / Abou Nabout, Nadia (2012): "PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising", in: Proceedings of the 34th INFORMS Marketing Science Conference, Boston, Massachusetts, USA.

Skiera, Bernd / Abou Nabout, Nadia (2012): "PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising", in: Proceedings of the 41st Conference of the European Marketing Academy (EMAC), Lisbon, Portugal.

Skiera, Bernd / Abou Nabout, Nadia (2012): "PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising", in: Proceedings of the 12th INFORMS Conference on Business Analytics & Operations Research, Huntington Beach, California, USA.

Skiera, Bernd / Abou Nabout, Nadia (2011): "PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising", Finalist in the 2011-12 ISMS-MSI Practice Prize Competition, in: New Developments in the Practice of Marketing Science 2011-2012: Impact and Implementation, Washington D.C., USA.

Abou Nabout, Nadia / Skiera, Bernd (2011): "Qualitätsfaktor-Verbesserungen im SEM erfolgreich nutzen", in: Infopark Internet Congress (IICO), Berlin, Germany.

Abou Nabout, Nadia / Skiera, Bernd (2011): "Profitability of Search Engine Marketing", in: Doctoral Colloquium at the 40th Conference of the European Marketing Academy (EMAC), Ljubljana, Slovenia.

Abou Nabout, Nadia / Skiera, Bernd (2011): "Return on Quality Improvements in Search Engine Marketing", in: Proceedings of the 33rd INFORMS Marketing Science Conference, Houston, Texas, USA.

Abou Nabout, Nadia / Skiera, Bernd (2010): "Is 1+1 Really 2? Synergy and Cannibalization Effects in Keyword Advertising", in: Proceedings of the 32nd INFORMS Marketing Science Conference, Cologne, Germany.