Skiera, Bernd / Abou Nabout, Nadia (2012): "PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising", Marketing Science, Vol. 32 (2), 213-220, Finalist in the 2011-12 ISMS-MSI Practice Prize Competition. 

Schulze, Christian / Skiera, Bernd / Wiesel, Thorsten (2012), " Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation ", Journal of Marketing, Vol. 76 (March), 17-32 .

Hinz, Oliver / Skiera, Bernd / Barrot, Christian / Becker, Jan (2011), "Seeding Strategies for Viral Marketing: An Empirical Comparison", Journal of Marketing, 75 (November), 55-71.

Schmitt, Philipp / Skiera, Bernd / Van den Bulte, Christophe (2011): "Referral Programs and Customer Value", Journal of Marketing, Vol. 75 (January 2011), 46-59. [Link]

Skiera, Bernd / Bermes, Manuel / Horn, Lutz (2011), "Customer Equity Sustainability Ratio: A New Metric for Assessing a Firm’s Future Orientation", Journal of Marketing, Vol. 75 (May), 118-131. [Online Präsentation]

Wiesel, Thorsten / Skiera, Bernd / Villanueva, Julián (2008): "Customer Equity – An Integral Part of Financial Reporting", Journal of Marketing, Vol. 72(March), 1-14. (Finalist for the Journal of Marketing's 2008 MSI/H. Paul Root Award)

Lambrecht, Anja / Seim, Katja / Skiera, Bernd (2007): "Does Uncertainty Matter? Consumer Behavior under Three-Part Tariffs", Marketing Science, Vol. 26(5), p. 698-710 [Link]

Lambrecht, Anja / Skiera, Bernd (2006): "Paying Too Much and Being Happy About It: Existence, Causes and Consequences of Tariff-Choice Biases", Journal of Marketing Research, Vol. 18, No. 2, May 2006. - „Best Paper Award 2007“ des Verbands der Hochschullehrer für Betriebswirtschaft [Link]

Spann, Martin / Skiera, Bernd (2003): "Internet-Based Virtual Stock Markets for Business Forecasting", Management Science,49, 1310-1326 [Link]

Wertenbroch, Klaus / Skiera, Bernd (2002): "Measuring Consumer Willingness to Pay at the Point of Purchase", Journal of Marketing Research, 39, S. 228-241[Link]

Skiera, Bernd / Albers, Sönke (1998): "COSTA: Contribution Optimizing Sales Territory Alignment", COSTA: Contribution Optimizing Sales Territory Alignment", Marketing Science, 18, 196-213 [Link]

Schlereth, Christian / Skiera, Bernd (2012): "Measurement of Consumer Preferences for Bucket Pricing Plans with Different Service Attributes", International Journal of Research in Marketing, 29(2), 167-180. [Download via SSRN][Link]

Gensler, Sonja / Hinz, Oliver / Skiera, Bernd / Theysohn, Sven (2012), "Willingness-to-Pay Estimation with Choice-Based Conjoint Analysis: Addressing Extreme Response Behavior with Individually Adapted Designs", European Journal of Operational Research, 219, 368-378

Spann, Martin / Häubl, Gerald / Skiera, Bernd / Bernhardt, Martin (2012), "Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing”, Journal of Retailing, 88 (1), 131-144 [Link]

Abou Nabout, Nadia / Skiera, Bernd / Stepanchuk, Tanja / Gerstmeier, Eva (2012): "An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing", International Journal of Research in Marketing, Vol. 29, 68-80. [Download]

Schlereth, Christian / Skiera, Bernd / Wolk, Agnieszka (2011): "Measuring Consumer Preferences for Metered Pricing of Services", Journal of Service Research, 14(4), 443-459.[Link] [Download]

Soukhoroukova, Arina / Spann, Martin / Skiera, Bernd (2012): Generating and Evaluating New Product Ideas with Idea Markets, Journal of Product Innovation Management, Vol. 29 (1), 100-112. [Link]

Gensler, Sonja / Leeflang, Peter S.H. / Skiera, Bernd (2011), "Influence of Online Use on Product Usage Behavior and Consequences for Customer Channel Migration Strategies", International Journal of Research in Marketing, conditionally accepted

Hennig-Thurau, Thorsten / Malthouse, Ed / Friege, Christian / Gensler, Sonja / Lobschat, Lara / Rangaswamy, Arvind / Skiera, Bernd (2010), "The Impact of New Media on Customer Relationships: From Bowling to Pinball", Journal of Service Research, Vol. 13, Issue 3, 311-330. (Award Finalist for the "Best Article" in Journal of Service Research 2010) [Link]

Hinz, Oliver / Eckert, Jochen / Bernd Skiera (2011): "Drivers of the Long Tail Phenomenon: An Empirical Analysis", Journal of Management Information Systems Vol. 27. No. 4. pp. 43-69.[Link]

Schlereth, Christian / Stepanchuk, Tanja / Skiera, Bernd (2010): "Optimization and Analysis of the Profitability of Tariff Structures with Two-Part Tariffs", European Journal of Operational Research, 206 (3), 691-701. [Link] [Download]

Pauwels, Koen / Ambler, Tim / Clark, Bruce / LaPointe, Pat / Reibstein, David / Skiera, Bernd / Wierenga, Berend / Wiesel, Thorsten (2009), "Dashboards & Marketing: Why, What, How and Which Research is Needed?", Journal of Service Research, Vol. 12, Issue 2, 175-189. [Link]

Spann, Martin / Ernst, Holger / Skiera, Bernd / Soll, Jan Henrik (2009): "Identification of Lead Users for Consumer Products via Virtual Stock Markets", Journal of Product Innovation Management 26(3), S. 322-335

Skiera, Bernd / Spann, Martin (1999): "The Ability to Compensate for Suboptimal Capacity Decisions by Optimal Pricing Decisions", European Journal of Operational Research, 118, 450-463