We are happy to announce that the Marketing Department will be represented with a total of 19 contributions at the most important European marketing conference, EMAC. We are looking forward to exciting presentations and discussions in Bucharest! Competitive Papers Understanding Consumer Responses to Product Recalls: The Role of a Brand's Warmth and Competence (Schröder, Hettich,...[more]

Prof. Dr. Jan Landwehr, Chair of Market and Consumer Psychology[more]

The Journal of Experimental Psychology: Applied publishes an article on effective brand image creation based on attribute associations: Eckmann, L., Landwehr, J. R., Högden, F., & Unkelbach, C. (forthcoming). The Relative Effectiveness of Conditioning One or Two Attributes to a Brand. Journal of Experimental Psychology: Applied. https://dx.doi.org/10.1037/xap0000513 The article is...[more]

Laura Colm has been honored with the Robert Lusch Early Career Research Award at this year's AMA Winter Academic Conference for her article "Dynamic Governance Matching in Solution Development", co-authored with Andrea Ordanini and Torsten Bornemann. The Robert Lusch Early Career Research Award recognizes a scholar who, early in their academic career, has published an article in an...[more]

“The Art of Slowness: Slow Motion Enhances Consumer Evaluations by Increasing Processing Fluency” / “Face-to-face: Three facial features that may turn the scale in close electoral races”[more]

The Marketing Department contributes a total of 5 presentations to the most important European conference on consumer behavior[more]

Marketing Department with a total of 21 contributions at the most important European marketing conference EMAC[more]

"Feeling the Future? Mixed Empirical Evidence for a Link Between Processing Fluency and Judgments About Future Probability" [more]

"Price of Privacy"[more]

”Omitted Budget Constraint Bias and Implications for Competitive Pricing"[more]

20-40 hrs/month; with or without bachelor's degree[more]

Continuation of the negative trend in the marketing industry in the October barometer[more]

Job vacancy for a doctoral researcher with focus on electronic commerce and online marketing[more]

Vacancies at the Chair of Electronic Commerce[more]

More pessimistic self-assessment of the marketing industry in September[more]

”How do Privacy Laws Impact the Value for Actors in the Online Advertising Market? A comparison of the EU, US, and China"[more]

”Mapping Market Structure Evolution"[more]

August survey: slightly positive development of sentiment after slump in previous month[more]

”Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement"[more]

”Investigating the Effect of Status Changes in Review Platforms" [more]