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Research Seminar Series
07.12.12
Presentation by Professor Harley Krohmer
Prof. Harley Krohmer (Universität Bern): "Understanding the Phenomenon of Cult Brands: The Cult Brand Status Scale", Wednesday 07.11.2012 12:15-13:30, Seminar Room Marketing (Room 1.201, RuW-Building).mehr
16.10.12
Presentation by Professor Koen Pauwels
Professor Koen Pauwels, Ozyegin University: "How wrong are last-click methods?", Tuesday 23-October-2012. 12:15-13:30h, Seminar Room Marketing (Room 1.201, RuW-Building).mehr
14.09.12
Presentation by Donna Hoffman and Tom Novak
Professor Donna Hoffman and Professor Tom Novak, University of California, Riverside (UCR), Friday, 14.09. 12.15-13.30, Seminar Room Marketingmehr
