Prof. Dr. Torsten Bornemann received together with Prof. Dr. Dr. h. c. mult. Christian Homburg (University of Mannheim), Prof. Dr. Alexander Hahn (Nuremberg University of Technology) and Prof. Dr. Philipp Sandner (Frankfurt School of Finance & Management) the 2021 Gerald E. Hills Best Paper Award for their publication in the Journal of Marketing Research.
In the award-winning paper entitled...[more]