News


Slight decrease in sentiment in the marketing industry in June[more]

Prof. Dr. Bernd Skiera[more]

Ongoing Positive Development of the Marketing Barometer in May[more]

Slightly positive development in the April survey of the Marketing Barometer[more]

Significant decline in business expectations in the marketing industry[more]

Better self-assessment of the marketing industry in February[more]

”How Does the Adoption of Ad Blockers Affect News Consumption?"[more]

Marketing Department has 21 contributions at this year’s EMAC conference, which is considered to be the most important marketing conference in Europe [more]

"The Impact of the General Data Protection Regulation (GDPR) on the Online Advertising Market”[more]

Mood in the marketing industry hardly changes in January 2022[more]

Mood in the marketing industry on the decline[more]

"Measuring Fair Competition on Digital Platforms: Visibility as a Novel Metric in Antitrust Cases"[more]

Significant drop in the marketing industry's confidence[more]

”Association of lockdowns with the protective role of ultraviolet-B (UVB) radiation in reducing COVID-19 deaths"[more]

More positive self-assessment of the marketing industry in October[more]

Comeback to the Campus[more]

Little change in assessment in the marketing industry[more]

”Bayesian Consumer Profiling: How to Estimate Consumer Characteristics from Aggregate Data"[more]

”Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data"[more]

Prof. Dr. Torsten Bornemann received together with Prof. Dr. Dr. h. c. mult. Christian Homburg (University of Mannheim), Prof. Dr. Alexander Hahn (Nuremberg University of Technology) and Prof. Dr. Philipp Sandner (Frankfurt School of Finance & Management) the 2021 Gerald E. Hills Best Paper Award for their publication in the Journal of Marketing Research. In the award-winning paper entitled...[more]

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