Laura Colm awarded with the Robert Lusch Early Career Research Award by the AMA

Laura Colm has been honored with the Robert Lusch Early Career Research Award at this year's AMA Winter Academic Conference for her article "Dynamic Governance Matching in Solution Development", co-authored with Andrea Ordanini and Torsten Bornemann. The Robert Lusch Early Career Research Award recognizes a scholar who, early in their academic career, has published an article in an AMA journal that sets new standards and introduces new theories or concepts to better understand consumers, markets, and marketing actions.

Laura Colm, a former doctoral student at the Chair of Marketing led by Prof. Dr. Torsten Bornemann, currently serves as an Associate Professor of Practice at SDA Bocconi.