Seminar Series: More Similar but Less Satisfying: Comparing Preferences for and the Efficacy of Within- and Cross-Category Subst

Category: Marketing Seminar
When: 03 February 2016
, 12:15
 - 13:30
Where: Campus Westend, RuW 1.201
Speaker: Prof. Dr. Joachim Vosgerau, Bocconi University, Milan
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