Personalizing mental fit for online shopping applications
Category: Marketing Seminar
When: 25 January 2017
, 12:15
- 13:30
Where: Campus Westend, RuW 1.201
Speaker: Prof. Dr. Oliver Emrich, Johannes Gutenberg-Universität Mainz
Vollständiger Vortragstitel / Full title: "Personalizing mental fit for online shopping applications - How the success of recommendations depends on mental categorization and mental budgeting"