This paper is … How Unfinished Teasers for Digital Content Affect Consumers’ Purchases and Consumption
Category: Marketing Seminar
When: 15 May 2018
, 12:30
- 13:30
Where: Campus Westend, RuW 1.201
Speaker: Dr. Ann-Kristin Kupfer (Westfälische Wilhelms-Universität Münster)
Ann-Kristin Kupfer (WWU Münster), Gerrit Cziehso (TU Dortmund), and Tobias Schäfers (TU Dortmund)
More details on Dr. Ann-Kristin Kupfer can be found at: https://www.marketingcenter.de/en/mcm/lmm/team/ann-kristin-kupfer