Research

Our core mission is to contribute to the advancement of scientific marketing knowledge by conducting excellent research. We are committed to publications in the top-tier journals of our discipline (e.g., Journal of Marketing, Marketing Science, Journal of Marketing Research, International Journal of Research in Marketing). Our research is characterized by a quantitative-empirical focus and uses advanced statistical methods where needed. Strategic collaborations with outstanding scientist from leading universities from all over the world support the continuous exchange and development of innovative ideas. On this basis, our department covers a rich portfolio of research topics relevant for making better marketing decisions.