Skiera, Bernd / Abou Nabout, Nadia (2012): "PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising", Marketing Science, Vol. 32 (2), 213-220, Finalist in the 2011-12 ISMS-MSI Practice Prize Competition. 

Schulze, Christian / Skiera, Bernd / Wiesel, Thorsten (2012), " Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation ", Journal of Marketing, Vol. 76 (March), 17-32 .

Hinz, Oliver / Skiera, Bernd / Barrot, Christian / Becker, Jan (2011), "Seeding Strategies for Viral Marketing: An Empirical Comparison", Journal of Marketing, 75 (November), 55-71.

Schmitt, Philipp / Skiera, Bernd / Van den Bulte, Christophe (2011): "Referral Programs and Customer Value", Journal of Marketing, Vol. 75 (January 2011), 46-59. [Link]

Skiera, Bernd / Bermes, Manuel / Horn, Lutz (2011), "Customer Equity Sustainability Ratio: A New Metric for Assessing a Firm’s Future Orientation", Journal of Marketing, Vol. 75 (May), 118-131. [Online Präsentation]

Landwehr, Jan R./Labroo, Aparna A./Herrmann, Andreas (2011): "Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts", in: Marketing Science, 30 (3), S. 416-429.

Landwehr, Jan R./McGill, Ann L./Herrmann, Andreas (2011): "It's Got the Look: The Effect of Friendly and Aggressive "Facial" Expressions on Product Liking and Sales", in: Journal of Marketing, 75 (3), S. 132-146.

Draganska, M. & Klapper, D. (2010), "Choice Set Heterogeneity and the Role of Advetising: An Analsis with Micro and Macro Data", Journal of Marketing Research, Vol. 48, August, 653-669.

Ozimec, Ana-Marija / Natter, Martin / Reutterer, Thomas (2010): “GIS-Based Marketing Decisions: Effects of Alternative Visualizations on Decision Quality”, Journal of Marketing, 94-110.

Draganska, Michaela / Klapper, Daniel / Villas-Boas, Sofia (2010): "A Larger Slice or a Larger Pie: An Empirical Investigation of Bargaining Power in the Distribution Channel", Marketing Science, Vol. 29 (1), 57-74  [Link]

Kim, Ju-Young / Natter, Martin / Spann, Martin (2009): "Pay-What-You-Want - A New Participative Pricing Mechanism", Journal of Marketing, Vol. 73 (1), 44-58.

Natter, Martin / Mild, Andreas / Wagner, Udo / Taudes, Alfred (2008): "Planning new tariffs at tele.ring – the application and impact of an integrated segmentation, targeting and positioning tool", Marketing Science, Vol. 27, (July-August), 600-609.

Wiesel, Thorsten / Skiera, Bernd / Villanueva, Julián (2008): "Customer Equity – An Integral Part of Financial Reporting", Journal of Marketing, Vol. 72(March), 1-14. (Finalist for the Journal of Marketing's 2008 MSI/H. Paul Root Award)

Lambrecht, Anja / Seim, Katja / Skiera, Bernd (2007): "Does Uncertainty Matter? Consumer Behavior under Three-Part Tariffs", Marketing Science, Vol. 26(5), p. 698-710 [Link]

Natter, Martin / Reutterer, Thomas / Mild, Andreas / Taudes, Alfred (2007) "An Assortment-Wide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing", Marketing Science, Vol 26, Nr. 4, 576-583, 2007.

Lambrecht, Anja / Skiera, Bernd (2006): "Paying Too Much and Being Happy About It: Existence, Causes and Consequences of Tariff-Choice Biases", Journal of Marketing Research, Vol. 18, No. 2, May 2006. - „Best Paper Award 2007“ des Verbands der Hochschullehrer für Betriebswirtschaft [Link]

Spann, Martin / Skiera, Bernd (2003): "Internet-Based Virtual Stock Markets for Business Forecasting", Management Science,49, 1310-1326 [Link]

Wertenbroch, Klaus / Skiera, Bernd (2002): "Measuring Consumer Willingness to Pay at the Point of Purchase", Journal of Marketing Research, 39, S. 228-241[Link]

Natter, Martin / Mild, Andreas / Feurstein, Markus / Dorffner, Georg / Taudes, Alfred (2001):"The Effect of Incentive Schemes and Organizational Arrangements on the New Product Development Process, Management Science, Vol. 47 (8),  1029-1045.

Skiera, Bernd / Albers, Sönke (1998): "COSTA: Contribution Optimizing Sales Territory Alignment", COSTA: Contribution Optimizing Sales Territory Alignment", Marketing Science, 18, 196-213 [Link]

Cooper, Lee G. / Klapper, Daniel / Inoue, Akihiro (1996): "Competitive-Component Analysis: A New Approach to Calibrating Asymmetric Market-Share Models", Journal of Marketing Research, Vol. 33, May, 224-238

Schlereth, Christian / Skiera, Bernd (2012): "Measurement of Consumer Preferences for Bucket Pricing Plans with Different Service Attributes", International Journal of Research in Marketing, 29(2), 167-180. [Download via SSRN][Link]

Gensler, Sonja / Hinz, Oliver / Skiera, Bernd / Theysohn, Sven (2012), "Willingness-to-Pay Estimation with Choice-Based Conjoint Analysis: Addressing Extreme Response Behavior with Individually Adapted Designs", European Journal of Operational Research, 219, 368-378

Spann, Martin / Häubl, Gerald / Skiera, Bernd / Bernhardt, Martin (2012), "Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing”, Journal of Retailing, 88 (1), 131-144 [Link]

Abou Nabout, Nadia / Skiera, Bernd / Stepanchuk, Tanja / Gerstmeier, Eva (2012): "An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing", International Journal of Research in Marketing, Vol. 29, 68-80. [Download]

Schlereth, Christian / Skiera, Bernd / Wolk, Agnieszka (2011): "Measuring Consumer Preferences for Metered Pricing of Services", Journal of Service Research, 14(4), 443-459.[Link] [Download]

Drechsler, Wenzel / Natter, Martin / Leeflang, Peter S.H. (2013): "Improving Marketing’s Contribution to New Product Development", Journal of Product Innovation Management, 30 (2), 298-315.

Soukhoroukova, Arina / Spann, Martin / Skiera, Bernd (2012): Generating and Evaluating New Product Ideas with Idea Markets, Journal of Product Innovation Management, Vol. 29 (1), 100-112. [Link]

Gensler, Sonja / Leeflang, Peter S.H. / Skiera, Bernd (2011), "Influence of Online Use on Product Usage Behavior and Consequences for Customer Channel Migration Strategies", International Journal of Research in Marketing, conditionally accepted

Hennig-Thurau, Thorsten / Malthouse, Ed / Friege, Christian / Gensler, Sonja / Lobschat, Lara / Rangaswamy, Arvind / Skiera, Bernd (2010), "The Impact of New Media on Customer Relationships: From Bowling to Pinball", Journal of Service Research, Vol. 13, Issue 3, 311-330. (Award Finalist for the "Best Article" in Journal of Service Research 2010) [Link]

Hinz, Oliver / Eckert, Jochen / Bernd Skiera (2011): "Drivers of the Long Tail Phenomenon: An Empirical Analysis", Journal of Management Information Systems Vol. 27. No. 4. pp. 43-69.[Link]

Schlereth, Christian / Stepanchuk, Tanja / Skiera, Bernd (2010): "Optimization and Analysis of the Profitability of Tariff Structures with Two-Part Tariffs", European Journal of Operational Research, 206 (3), 691-701. [Link] [Download]

Nies, Salome / Natter, Martin (2010): "Are Private Label Users Attractive Targets for Retailer Coupons?", International Journal of Research in Marketing, Vol. 27 (3), 281-291.

Hinz, Oliver / Hann, Il-Horn / Spann, Martin (2011): "Price Discrimination in E-Commerce? An Examination of Dynamic Pricing in Name-Your-Own-Price Markets", Management Information Systems Quarterly (MISQ), 35 (1), 81-98.

Faure, Corinne / Natter, Martin (2010):  “New metrics for evaluating preference maps”, International Journal of Research in Marketing, Vol. 27 (3), 261-270.

Pauwels, Koen / Ambler, Tim / Clark, Bruce / LaPointe, Pat / Reibstein, David / Skiera, Bernd / Wierenga, Berend / Wiesel, Thorsten (2009), "Dashboards & Marketing: Why, What, How and Which Research is Needed?", Journal of Service Research, Vol. 12, Issue 2, 175-189. [Link]

Faure, Corinne (2009): Attribution Biases in the Evaluation of New Product Development Team Members, Journal of Product Innovation Management 26(4), S. 407-423. [Link]

Spann, Martin / Ernst, Holger / Skiera, Bernd / Soll, Jan Henrik (2009): "Identification of Lead Users for Consumer Products via Virtual Stock Markets", Journal of Product Innovation Management 26(3), S. 322-335

Otter, Thomas / Johnson, Joe / Rieskamp, Jörg / Allenby, Greg / Brazell, Jeff / Adele, Diedrich / Hutchinson, Wes / MacEachern, Steven / Shiling, Ruan / Townsend, Jim (2008): "Sequential Sampling Models of Choice: Some Recent Advances", Marketing Letters 19(3-4) [Link]

Draganska, Michaela / Klapper, Daniel (2007): "Retail Enviroment and Manufacturer Competitive Intensity", Journal of Retailing, Vol. 83 (2), 183-198

Reiner, Gerald / Natter, Martin (2007): "An encompassing view on markdown pricing strategies: an analysis of the Austrian mobile phone market", In: OR Spectrum , Special Issue Revenue Management, Vol. 29(1), 173-192.

Allenby, Greg / Fennell, Geraldine / Huber, Joel / Eagle, Thomas / Gilbride, Tim / Horsky, Dan / Kim, Jaehwan / Lenk, Peter / Johnson, Rich / Ofek, Elie / Orme, Brian / Otter, Thomas / Walker, Joan (2005): "Adjusting Choice Models to Better Predict Market Behavior", Marketing Letters, 16, 197-208

Klapper, Daniel (2005): "An Econometric Analysis of Product Variety Impact on Competitive Market Conduct in Consumer Goods Markets", OR Spectrum, Vol. 27 (4), 583-601

Klapper, Daniel / Ebling, Christine / Temme, Jarg (2005): "Another Look at Loss Aversion in Brand Choice Data: Can we Characterize the Loss Averse Consumer", International Journal of Research in Marketing, No. 22, 239-254

Otter, Thomas / Frühwirth-Schnatter, Sylvia / Tüchler, Regina (2004): "Capturing consumer heterogeneity in metric conjoint analysis using Bayesian mixture models", International Journal of Research in Marketing, 21, 285-297

Natter, Martin / Feurstein, Markus (2002): "Real World Performance of Choice-Based Conjoint Models", European Journal of Operational Research, Vol. 137 (2002), 448-458.

Hildebrandt, Lutz / Klapper, Daniel (2001): "The Analysis of Price Competition Between Corporate Brands", International Journal of Research in Marketing, Vol. 18 (1/2), 139-159

Feurstein, Markus / Natter, Martin (2000): "Fast high precision decision rules for valuing manfacturing flexibility", European Journal of Operational Research (EJOR), Vol. 120 (1), 108-117.

Klapper, Daniel (2000): "Einflußgrößen von regulären Preiselastizitäten, Preisaktionselastizitäten und Kreuzpreiselastizitäten", OR Spectrum, Vol. 22 (1), 135-157

Hruschka, Harald / Natter, Martin (1999): "Comparing performance of feedforward neural nets and K-means for cluster-based market segmentation", European Journal of Operational Research (EJOR), Vol. 114, (2), 346-358.

Skiera, Bernd / Spann, Martin (1999): "The Ability to Compensate for Suboptimal Capacity Decisions by Optimal Pricing Decisions", European Journal of Operational Research, 118, 450-463

Mick, David Glen / Faure, Corinne (1998): Consumer Self-Gifts in Achievement Contexts: The Role of Outcomes, Attributions, Emotions, and Deservingness, International Journal of Research in Marketing, 15, 293-307.

Natter, Martin / Hruschka, Harald (1998): "Evaluation of Aggressive Competitive Pricing Strategies", Marketing Letters, Vol. 9 (4), 337-347