Third-party projects

At the Department of Marketing, research cooperations with companies play an important role. Hence, the Department engages in a variety of third-party projects.

One example is the E-Finance Lab, which is funded by a large number of different companies. Other examples are the relevance platform project (in cooperation with Deutsche Telekom) and the Easyflag project.

In the following, we provide further information on these third-party funded projects.