Konferenzbeiträge

Schlereth, Christian / El Kihal, Siham (2013): "Profit Maximising Contract Plans for Cloud Computing", in: Proceedings of the 21st European Conference on Information Systems, Utrecht, Netherlands. [Download]

Schlereth, Christian / El Kihal, Siham (2013): "Profit Maximising Contract Plans for Cloud Computing", in Proceedings of the 35th INFORMS Marketing Science Conference, Istanbul, Turkey.

Schulz, Fabian / Schlereth, Christian / Skiera, Bernd (2013): "Paying Too Much Today and Beeing Happy About It Tommorrow: Existance, Causes, and Consequences of Payment Sequence Preferences", in Proceedings of the 35th INFORMS Marketing Science Conference, Istanbul, Turkey.

Schlereth, Christian / Skiera, Bernd (2013): "More Informative Free Choice Questions in Discrete Choice Experiments", 75. Jahrestagung des Verbands der Hochschullehrer für Betriebswirtschaft e.V., Würzburg, Germany.

Schulz, Fabian / Schlereth, Christian / Skiera, Bernd (2013): "Paying Too Much Today and Beeing Happy About It Tommorrow: Existance, Causes, and Consequences of Payment Sequence Preferences", in Proceedings of the 42nd Conference of the European Marketing Academy (EMAC), Istanbul, Turkey.

El Kihal, Siham / Schlereth, Christian (2013): "Profit Maximising Contract Plans", in Proceedings of the 42nd Conference of the European Marketing Academy (EMAC), Istanbul, Turkey.

Schlereth, Christian / Schulz, Fabian / Skiera, Bernd (2013): "Paying Too Much Today and Beeing Happy About It Tommorrow: Existance, Causes, and Consequences of Payment Sequence Preferences", Research Seminar Series, Department of Marketing, University of Braunschweig, Germany (Invited Presentation).

Schlereth, Christian / Schulz, Fabian / Skiera, Bernd (2013): "Paying Too Much Today and Beeing Happy About It Tommorrow: Existance, Causes, and Consequences of Payment Sequence Preferences", Research Seminar Series, Department of Marketing and Media, University of Hamburg, Germany (Invited Presentation).

Skiera, Bernd / Abou Nabout, Nadia (2012): "PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising", in: Proceedings of the 34th INFORMS Marketing Science Conference, Boston, Massachusetts, USA.

Schulze, Christian / Schöler, Lisa / Skiera, Bernd (2012): "Sharing Mechanisms in Consumer-to-Consumer Communication", in Proceedings of the 34th INFORMS Marketing Science Conference, Boston, USA

Reiner, Jochen / Skiera, Bernd / Natter, Martin (2012): „An Analysis of the Profitability of Deal-of-the-Day Promotions", in Proceedings of the 34th Informs Marketing Science 2012 Boston, MA, USA.

El Kihal, Siham / Schlereth, Christian / Skiera, Bernd (2012): "Price Comparison for Infrastructure-as-a-Service", in: Proceedings of the 20th European Conference on Information Systems (ECIS), Barcelona, Spain. [Download]

Kraemer, Tim / Hinz, Oliver / Skiera, Bernd (2012): "Measuring the Economic Success of Marketing Investments in Two-Sided Markets", 34th INFORMS Marketing Science Conference, Boston, United States, June 2012.

Reiner, Jochen / Skiera, Bernd / Natter, Martin (2012): „An Analysis of the Profitability of Deal-of-the-Day Promotions", in Proceedings of the 25th Doctoral Colloquium of the European Marketing Academy (EMAC), Lisbon, Portugal.

Schlereth, Christian / Schaaf, René / Skiera, Bernd /Eckert, Jochen (2012): "A Comparison and Tweak of Self-Explicated Methods", in: Proceedings of the 41th Conference of the European Marketing Academy (EMAC), Lisbon, Portugal.

Schulz, Fabian / Schlereth, Christian / Skiera, Bernd (2012): "An Analysis of Pricing Scheme Preferences in Electricity Markets", in: Proceedings of the 41th Conference of the European Marketing Academy (EMAC), Lisbon, Portugal. 

Skiera, Bernd / Abou Nabout, Nadia (2012): "PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising", in: Proceedings of the 41st Conference of the European Marketing Academy (EMAC), Lisbon, Portugal.

Skiera, Bernd / Abou Nabout, Nadia (2012): "PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising", in: Proceedings of the 12th INFORMS Conference on Business Analytics & Operations Research, Huntington Beach, California, USA.

Hildebrand, Christian/Landwehr, Jan R./Herrmann, Andreas (2012): "Failing to Follow Your Own Star—Preference Formation, Deviation, and the Negative Influence of Community-Feedback on Self-Designable Products”, in: American Marketing Association Winter Educators' Conference, St. Petersberg, FL.

Lieven, Theo/Herrmann, Andreas/Landwehr, Jan R./van Tilburg, Miriam (2012): "Sex Matters: The Effect of Brand Gender on Brand Equity", in: Advances in Consumer Research, 39.

Purucker, Christian/Landwehr, Jan R./Sprott, David/Herrmann, Andreas (2012): "The Eyes Have It: Eye Tracking Analysis of Anthropomorphic Car Fronts Using Spatiotemporal Scan Statistics", in: Advances in Consumer Research, 39.

Skiera, Bernd / Abou Nabout, Nadia (2011): "PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising", Finalist in the 2011-12 ISMS-MSI Practice Prize Competition, in: New Developments in the Practice of Marketing Science 2011-2012: Impact and Implementation, Washington D.C., USA.

Ozimec, Ana-Marija / Natter, Martin / Reutterer, Thomas (2011): “How Do Information Visualization Formats Influence GIS-Based Decision Making Heuristics and Decision Performance?”, Proceedings of the 18th Recent Advances in Retailing and Services Science Conference, San Diego.

Ozimec, Ana-Marija / Natter, Martin / Reutterer, Thomas (2011): “The Effects of GIS-Visualization on Decision Quality”, Proceedings of the AMA Winter Marketing Educators' Conference, Austin.

Klapper, Daniel / Oetzel, Sebastian (2011): "Determinants of Perceived Loss and Gain: A Cross-Category Analysis" 33nd INFORMS Marketing Science Conference, Houston, USA.

Schlereth, Christian / Skiera, Bernd (2011): "Bucket pricing plans and service attributes", in: International Choice Modelling Conference, Leeds, UK.

Schlereth, Christian / Skiera, Bernd (2011): "Reduced Dual Response", in: International Choice Modelling Conference, Leeds, UK.

Schöler, Lisa / Skiera, Bernd / Rego Lopo (2011): "Media Expenditure Effectiveness And Firm Performance", in Proceedings of the 33rd INFORMS Marketing Science Conference, Houston, USA

Schöler, Lisa / Skiera, Bernd / Tellis, Gerard J. (2011): "An Analysis of The Financial Performance of Innovative, Complex and Financially Risky Innovations", in Proceedings of the 40th Conference of the European Marketing Academy (EMAC), Ljubljana, Slovenia

Schöler, Lisa / Skiera, Bernd / Tellis, Gerard J. (2011): "An Analysis of The Financial Performance of Innovative, Complex and Financially Risky Innovations", in Proceedings of the 33rd INFORMS Marketing Science Conference, Houston, USA 

Schöler, Lisa/ Skiera, Bernd / Rego Lopo  (2011): "Media Expenditure Effectiveness And Firm Performance", in Proceedings of the 40th Conference of the European Marketing Academy (EMAC), Ljubljana, Slovenia

Reiner, Jochen / Natter, Martin / Skiera, Bernd (2011): „Buy-Now Prices at Entertainment Shopping Auctions", in Proceedings of the 33rd Informs Marketing Science 2011 Houston, TX, USA.

Reiner, Jochen / Natter, Martin / Skiera, Bernd (2011): „Buy-Now Prices at Entertainment Shopping Auctions", in Proceedings of the 40th Conference of the European Marketing Academy (EMAC), Ljubljana, Slovenia.

Schulze, Christian / Bermes, Manuel / Skiera, Bernd (2011): "Surprising Results on the Share of Customer Business", in Proceedings of the 33rd INFORMS Marketing Science Conference, Houston, USA

Schulze, Christian / Bermes, Manuel / Skiera, Bernd (2011): "Surprising Results on the Share of Customer Business", in Proceedings of the 40th Conference of the European Marketing Academy (EMAC), Ljubljana, Slovenia

Lilienthal, Markus / Skiera, Bernd (2011): "Decomposing Nonlinear Effects", in: Proceedings of the European Marketing Academy (EMAC), Ljubljana, Slovenia.

Schlereth, Christian / Eckert, Christine / Skiera, Bernd (2011): "Estimation of Willingness to Pay Intervals by Discrete Choice Experiments", in: Proceedings of the 40th Conference of the European Marketing Academy (EMAC), Liubliana, Slovenia.

Abou Nabout, Nadia / Skiera, Bernd (2011): "Qualitätsfaktor-Verbesserungen im SEM erfolgreich nutzen", in: Infopark Internet Congress (IICO), Berlin, Germany.

Abou Nabout, Nadia / Skiera, Bernd (2011): "Profitability of Search Engine Marketing", in: Doctoral Colloquium at the 40th Conference of the European Marketing Academy (EMAC), Ljubljana, Slovenia.

Abou Nabout, Nadia / Skiera, Bernd (2011): "Return on Quality Improvements in Search Engine Marketing", in: Proceedings of the 33rd INFORMS Marketing Science Conference, Houston, Texas, USA.

Wachtel, Stephan / Otter, Thomas (2011): "Successive sample selection and its relevance for management decisions" Workshop stochastische Modelle und ihre Anwendungen, Wismar, Germany

Schulze, Christian / Bermes, Manuel / Skiera, Bernd (2011): "Surprising Results on the Share of Customer Business", in Proceedings of the 2nd Marketing Meets Wall Street Conference, Boston, USA

Drechsler, Wenzel / Natter, Martin (2011): "Marketing Instrument Innovations and their Impact on New Product Performance", in: Proceedings of the 33rd INFORMS Marketing Science Conference, Houston, Texas, USA.

Drechsler, Wenzel / Natter, Martin (2011): "Do Marketing Instrument Innovations Hinder or Enhance New Product Performance?" in: Proceedings of the 40th Conference of the European Marketing Academy (EMAC), Ljubljana, Slovenia.

Lilienthal, Markus / Hinz, Oliver (2011): "The Pricing of Grid Services in Enterprises: Deriving Pay-per-Use Tariffs from Preferences", Proceedings of the European Conference on Information Systems (ECIS) 2011, Helsinki, Finnland.

Messerschmidt, Christian / Yildirim, Deniz (2011): "The Effects of Outcome Expectations on Monetary- and Non-Monetary Rewarded Product Recommendations in Open- and Invitation-only Social Networking Sites: An Empirical Comparison of Facebook and ASmallWorld", "10. Internationale Tagung Wirtschaftsinformatik (WI) 2011", Zürich, Schweiz.

Drechsler, Wenzel / Natter, Martin (2010): "Do Price Charts Provided by Online Shopbots Influence Price Expectations and Purchase Timing Decisions", in: Proceedings of the 32nd INFORMS Marketing Science Conference, Cologne, Germany.

Hildebrand, Christian/Landwehr, Jan R./Herrmann, Andreas (2011): "When Artificial Feedback Hurts – Empirical Evidence from Community-Based Configuration Systems", in: Proceedings of the International Conference on Information Systems (ICIS), Shanghai.

Knöferle, Klemens/Herrmann, Andreas/ Landwehr, Jan R./Spangenberg, Eric (2011): "The Interactive Effect of Music Tempo and Mode on In-Store Sales", in: Proceedings of the Conference of the European Marketing Association, Ljubljana.

Landwehr, Jan R./Weber, Bernd/Herrmann, Andreas (2011): "Emotional Anthropomorphism: What Kind of Face Sits Well on a Car's Frontal Appearance?", in: Advances in Consumer Research, 38.

Lieven, Theo/Landwehr, Jan R./van Tilburg, Miriam (2011): "Sex Matters: How Employees' On-Brand Behavior Follows Brand Gender", in: American Marketing Association Winter Educators' Conference, Austin, Texas.

Loock, Claire-Michelle/Landwehr, Jan R./Staake, Thorsten/Fleisch, Elgar/Herrmann, Andreas (2011): "I am green: The Role of Effort and Image on green Identity Signaling", in: Proceedings of the Conference of the European Marketing Association, Ljubljana.

Loock, Claire/Staake, Thorsten/Landwehr, Jan R. (2011): "Green IS Design and Energy Conservation: An Empirical Investigation of Social Normative Feedback", in: Proceedings of the International Conference on Information Systems (ICIS), Shanghai.

Purucker, Christian/Landwehr, Jan R./Herrmann, Andreas/Sprott, David E. (2011): "Eyeballing Friendly Headlights: Analyzing Gaze Behavior for Anthropomorphic Car Faces using Spatiotemporal Scan Statistics", in: Proceedings of the Conference of the European Marketing Association, Ljubljana.

Abou Nabout, Nadia / Skiera, Bernd (2010): "Is 1+1 Really 2? Synergy and Cannibalization Effects in Keyword Advertising", in: Proceedings of the 32nd INFORMS Marketing Science Conference, Cologne, Germany.

Skiera, Bernd / Bermes, Manuel / Horn, Lutz (2010): "Now or Never: Using the Financial Crisis to Get Serious about Customer Equity in Financial Reporting", in Proceedings of the WHU Campus for Finance Research Conference 2010, Vallendar, Germany

Skiera, Bernd / Bermes, Manuel / Horn, Lutz (2010): "Now or Never: Using the Financial Crisis to Get Serious about Customer Equity in Financial Reporting", in Proceedings of the 10th EURAM Conference, Rome, Italy

Skiera, Bernd / Bermes, Manuel / Horn, Lutz (2010): "Now or Never: Using the Financial Crisis to Get Serious about Customer Equity in Financial Reporting", in Proceedings of the 32nd INFORMS Marketing Science Conference, Cologne, Germany

Skiera, Bernd / Bermes, Manuel / Horn, Lutz (2010): "Now or Never: Using the Financial Crisis to Get Serious about Customer Equity in Financial Reporting", in Proceedings of the ANZMAC Annual Conference 2010, Christchurch, New Zealand

Schulze, Christian / Bermes, Manuesl / Skiera, Bernd (2010): "Customer-Centric Reporting: An Analysis of Banks to Outline the Composition of Customer Business and Non-Customer Business", in Proceedings of the ANZMAC Annual Conference 2010, Christchurch, New Zealand

Schulze, Christian (2010): "Affiliate Marketing: Setting Optimal Commissions", in Dialogmarketing Workshop des Siegfried Vögele Instituts, Königstein/Taunus, Germany

Hinz, Oliver / Spann, Martin / Hann, Il-Horn (2010): "Prestige Goods and Social Status in Virtual Worlds", International Conference on Information Systems 2010, St. Louis, USA.

Klapper, Daniel / Oetzel, Sebastian (2010): "Optimal Pricing Strategy for Quantity Discount Promotions" Handelsforschungstagung, Berlin, Germany

Messerschmidt, Christian M. / Lilienthal, Markus / Skiera, Bernd (2010): "Integration of Technology Perceptions in Discrete Choice Experiments: Connecting CBC and TAM via the No-Choice-Option" in: Proceedings of the Australia and New Zealand Marketing Academy Conference (ANZMAC) 2010, Christchurch, New Zealand.

Klapper, Daniel / Oetzel, Sebastian (2010): "Optimal Pricing Strategy for Quantity Discount Promotions" 32nd INFORMS Marketing Science Conference, Cologne, Germany

Kraemer, Tim / Hinz, Oliver / Skiera, Bernd (2010): "Return on IT Investments in Two-Sided Markets", Proceedings of the 21st Australasian Conference on Information Systems (ACIS), Brisbane, Australia, December 2010.

Lilienthal, Markus / Messerschmidt, Christian M. / Skiera, Bernd (2010): "The Utility of TAM-Perceptions: Integration of Technology Perceptions into Choice-Based Conjoint Analysis" in: Proceedings of the Australasian Conference on Information Systems (ACIS) 2010, Brisbane, Australia.

Kraemer, Tim / Hinz, Oliver / Skiera, Bernd (2010): "Return on Marketing Investments in Two-Sided Markets", Proceedings of the Australia and New Zealand Marketing Academy Conference (ANZMAC), Christchurch, New Zealand, November 2010.

Wachtel, Stephan / Otter, Thomas (2010): "Successive sample selection and its relevance for management decisions" Fourth German-French-Austrian Conference on Marketing, Vienna, Austria

Wachtel, Stephan / Otter, Thomas (2010): "How to control for successive sample selection and when does it matter for management decisions" 32nd INFORMS Marketing Science Conference, Cologne, Germany

Wachtel, Stephan / Otter, Thomas (2010): "How to control for successive sample selection and when does it matter for management decisions" 2010 Advanced Research Techniques Forum (ART Forum), San Francisco, USA

Frischmann, Tanja (2010): "Drivers of Cross-Selling in the Financial Services Industry", FINANCIAL SERVICES INSTITUTE, Proceedings of the FSI 2010 Conference - Impact on Accounting, Management and Marketing; New York City, USA, September 2010.

Reiner, Jochen / Natter, Martin / Skiera, Bernd (2010): „Entertainment Shopping Auctions: Smart- Shopping Opportunity or Lottery”, in Proceedings of the 2010 Marketing Dynamics Conference, Istanbul, Turkey.

Reiner, Jochen / Natter, Martin / Skiera, Bernd (2010): „Entertainment Shopping Auctions: Smart- Shopping Opportunity or Lottery”, in Proceedings of the 32nd INFORMS Marketing Science Conference, Cologne, Germany.

Schulze, Christian (2010): "Affiliate Marketing: Setting Optimal Commissions", in Proceedings of the 32nd INFORMS Marketing Science Conference, Cologne, Germany

Schulze, Christian / Schöler, Lisa / Skiera, Bernd (2010): "Walking a Fine Line: Analyzing the Effects of (In)Appropriate Viral Marketing Designs", in Proceedings of the 32nd INFORMS Marketing Science Conference, Cologne, Germany

Kraemer, Tim / Hinz, Oliver / Skiera, Bernd (2010): "Asymmetric Network Effects in Two-Sided Markets: Measuring the Value of the Customer Base", Proceedings of the 39th Conference of the European Marketing Academy (EMAC), Copenhagen, Denmark, June 2010. (*nominated for the Best Paper Award based on a Doctoral Dissertation)

Schulze, Christian (2010): "Affiliate Marketing: Setting Optimal Commissions", in Proceedings of the 39th Conference of the European Marketing Academy (EMAC), Copenhagen, Denmark

Schulze, Christian / Schöler, Lisa / Skiera, Bernd (2010): "Walking a Fine Line: Analyzing the Effects of (In)Appropriate Viral Marketing Designs", in Proceedings of the 39th Conference of the European Marketing Academy (EMAC), Copenhagen, Denmark

Messerschmidt, Christian M. / Lilienthal, Markus (2010): "Acceptance of a WebOS as a Commercial Consumer Service" in: Proceedings of the 18th European Conference on Information Systems, Pretoria, South Africa.

Eckert, Jochen / Skiera, Bernd / Ebling, Christine / Hinz, Oliver (2010): "Do Retailers benefit from the Long Tail Phenonenom", IADIS E-Commerce Conference (EC) 2010, forthcoming.

Landwehr, Jan R./McGill, Ann L./Herrmann, Andreas (2010): "The Emotional Car Face: The Optimal Mix of Friendly and Aggressive Design Elements", in: Proceedings of the Conference of the European Marketing Association, Copenhagen.

Landwehr, Jan R./Orth, Ulrich R. (2010): "Intrinsic, Prime, and Individual Influences on Contextual Design Fluency", in: Proceedings of the Annual Conference of the Academy of Marketing Science, Portland (Oregon).

Landwehr, Jan R./Wentzel, Daniel/Herrmann, Andreas (2010): "A Meaningful Look: Transforming Abstract Brand Values into Concrete Product Design Features", in: Proceedings of the 6th Thought Leaders in Brand Management Conference, Lugano.

Landwehr, Jan R./Wentzel, Daniel/Herrmann, Andreas (2010): "Brand Strength Meets Product Design: The Interactive Interplay of two Core Marketing-Mix Components", in: Proceedings of the 6th Thought Leaders in Brand Management Conference, Lugano.

Landwehr, Jan R./Wentzel, Daniel/Herrmann, Andreas (2010): "Computer-Generated Cars you have to Love: How Image Morphing and Warping help Designers to Optimize their Design Sketches", in: Proceedings of the International Conference on Information Systems (ICIS), St. Louis.

Landwehr, Jan R./Wentzel, Daniel/Herrmann, Andreas (2010): "The Influence of Prototypicality and Level of Exposure on Consumers' Responses to Product Designs: Field Evidence from German Car Buyers", in: Advances in Consumer Research, 37, S. 682-683.

Miesler, Linda/Landwehr, Jan R./ Herrmann, Andreas/ McGill, Ann L. (2010): "Consumer and Product Face-to-Face: Antecedents and Consequences of Spontaneous Face-Schema Activation", in: Advances in Consumer Research, 37, S. 536-537.

Spann, Martin / Hinz, Oliver / Hann, Il-Horn / Skiera, Bernd (2010): "Decision Making in Virtual Worlds: An Experimental Test of Altruism, Fairness, and Presence", "European Conference on Information Systems (ECIS) 2010", Pretoria, South Africa.

Hinz, Oliver / Spann, Martin (2010): "Measuring Frictional Costs in E-Commerce - The Case of Name-Your-Own-Price Auctions", "European Conference on Information Systems (ECIS) 2010", Pretoria, South Africa.

Messerschmidt, Christian M. (2009): "Adoption of Grid Computing: an empirical verification of an inter- and intra-organizational approach", Proceedings of 13th Pacific Asia Conference on Information Systems (PACIS) 2009, Hyderabad, India. (Best Paper Award)

Faure, Corinne /Arhan Nam (2009): Effective presentation of energy cost information in conjunction with EU-energy labels: An experimental study with refrigerating appliances in Germany. EEDAL Conference, Berlin, Germany.

Kim, Ju-Young / Natter, Martin / Skiera, Bernd (2009): "Entertainment-Shopping Auctions on the Internet", in: Proceedings of the 38th Conference of the European Marketing Academy (EMAC), Nantes, France.

Schröder, Arne / Klapper, Daniel / Ebling, Christine (2009): "Measuring Retailers' Stockout Costs from Retail Sales Data", Proceedings of the 31st INFORMS Marketing Science Conference,Ann Arbor

Frischmann, Tanja (2009): "Share of Wallet's Impact within the Customer Metrics Relationship", INFORMS Marketing Science Conference, Proceedings of the 31st INFORMS Marketing Science Conference, Ann Arbor, USA, June 2009.

Schulze, Christian / Skiera, Bernd / Wiesel, Thorsten (2009): "Customer-Based Firm Valuation", in: Proceedings of the 31st INFORMS Marketing Science Conference, Ann Arbor, USA

Schlereth, Christian / Skiera, Bernd (2009): "Do We Really Need That Many Purchase Decisions in Dual Response?", in: Proceedings of the 38th Conference of the European Marketing Academy (EMAC), Nantes, France.

Schmitt, Philipp/Skiera, Bernd/Van den Bulte, Christophe (2009): "Customer Acquisition through Referral Programs", Doctoral Colloquium at the 38th Conference of the European Marketing Academy (EMAC), Nantes, France.

Schulze, Christian / Skiera, Bernd / Wiesel, Thorsten (2009): "Customer-Based Firm Valuation", in: Doctoral Colloquium at the 38th Conference of the European Marketing Academy (EMAC), Nantes, France.

Faure, Corinne (2009): Effective presentation of energy cost information in conjunction with EU-energy labels: An experimental study. 38th Annual Conference of the European Marketing Academy, Nantes, France.

Drechsler, Wenzel (2009): "Whether and How much to Open up the Innovation Process? A Two-Part Model Approach to a Firm's Openness Decisions" in: Proceedings of the 38th Conference of the European Marketing Academy (EMAC), Nantes, France. *
*This paper is considered for Best Paper Award based on Doctoral Dissertation

Natter, Martin / Skiera, Bernd / Drechsler, Wenzel (2009): "Mean Price Elasticity is Higher than we Thought - An Analysis covering Firm and Industry Level Elasticity over Time" in: Proceedings of the 38th Conference of the European Marketing Academy (EMAC), Nantes, France.

Drechsler, Wenzel / Skiera, Bernd / Natter, Martin (2009): "A New Approach to Measure Price Elasticity: Comparing Price Elasticity across Industries and Firms" in: Proceedings of the 31st INFORMS Marketing Science Conference, Ann Arbor, Michigan, USA.

Drechsler, Wenzel (2009): "A Two-Part Model Approach to Explain a Firm's Openness Decisions in Innovation" in: Proceedings of the 9th Conference of the European Academy of Management (EURAM), Liverpool, UK.

Nies, Salome (2009): "The Interplay between Private Label Quality, Store Loyalty and Store Image", Proceedings of the 31st INFORMS Marketing Science Conference, Ann Arbor, Michigan, USA.

Nies, Salome (2009): "Do investments in private label quality really pay off? The Impact of Private Label Quality on Store Image and Patronage", Proceedings of the 38th EMAC Conference, Nantes, France.

Slamka, C. (2009): "The Price of Running Liquid Prediction Markets", 9. Internationale Tagung Wirtschaftsinformatik, Wien

Schulze, Christian / Skiera, Bernd / Wiesel, Thorsten (2009): "Customer-Based Firm Valuation", in: Proceedings of the Campus for Finance Research Conference 2009, Vallendar, Germany (awarded "Best Paper", 3rd price)

Berger, Sven C. / Gensler, Sonja / Skiera, Bernd / Wiesel, Thorsten (2009): "Customer Relationship Management Processes in Retail Banking - Best Practice and Business Value Evaluation", Proceedings of 42nd Hawaii International Conference on System Sciences (HICSS), Big Island, Hawaii, USA. [Download]

Landwehr, Jan R./Labroo, Aparna A./Herrmann, Andreas (2009): "The Pervasive Effect of Aesthetics on Choice: Evidence from a Field Study", in: Advances in Consumer Research, 36, S. 751-752.

Landwehr, Jan R./Uerkermann, Frauke/Herrmann, Andreas/Miesler, Linda (2009): "The Influence of Stimulus Ambiguity on Category and Attitude Formation", in: Proceedings of the Conference of the European Marketing Association, Nantes.

Wentzel, Daniel/Herrmann, Andreas/Peine, Klaus/Landwehr, Jan R. (2009): "The Ups and Downs of Multidimensional Prices: A Field Study with German Car Buyers", in: Proceedings of the Conference of the European Marketing Association, Nantes.

Stepanchuk, Tanja / Gerstmeier, Eva / Skiera, Bernd (2008): "Why Performance Based Compensation Plans Lower Profit in Search Engine Marketing", Workshop on Adauctions (ACM Electronic Commerce Conference), Chicago, USA, July 2008.

Gerstmeier, Eva (2008): "Do Name-Your-Own-Price or English Auction Perform better?", Proceedings of the Group Decision and Negotiation Meeting 2008, Coimbra, Portugal, Juni 2008.

Gerstmeier, Eva / Spann, Martin / Skiera, Bernd (2008): "Comparing the Validity of Different Methods for Measuring Willingness-to-Pay", Proceedings of the 37th EMAC Conference, Brighton, Großbritannien, Mai 2008.

Slamka, C., Skiera, B., Jank, W. (2008): "Prediction Markets for Long-Term and Non-Occuring Outcome Forecasting: A Comparison of Payoff Mechanisms", 7th Workshop on e-Business, Paris [Download]

Hinz, Oliver / Messerschmidt, Christian / Schmidt, Nadine (2009): "Empirische Analyse von Seeding-Strategien für Viral-Marketing-Kampagnen", "9. Internationale Tagung Wirtschaftsinformatik (WI) 2009", Wien, Österreich.

Spann, Martin / Hinz, Oliver / Hann, Il-Horn / Skiera, Bernd (2008): "The Validity of Decision Making in Virtual Worlds: An Experimental Test of Altruism, Fairness, and Presence", Workshop on Information Systems and Economics (WISE 2008), NYU Stern Business School and Ecole Nationale Superieure des Télécommunications, Paris, Frankreich.

Ozimec, Ana-Marija / Natter, Martin / Reutterer, Thomas (2008): “Visual Decision Support in Marketing: Store Location Assessment with Cartograms”, 16th Recent Advances in Retailing and Services Science Conference, Zagreb.

Berger, Sven C. (2008): "How personality and relationship affect customers' adoption of advanced self service technology in branch banking", Proceedings of 14th Americas Conference on Information Systems (AMCIS); Toronto, Canada.

Kim, Ju-Young/ Natter, Martin / Spann, Martin (2008): "Pay-What-You-Want: Being Better Off When Customers Determine the Price?!" in: Proceedings of the 30th INFORMS Marketing Science Conference, Vancouver 2008.

Hinz, Oliver / Schwind, Michael / Beck, Roman (2008): "Grid Computing in Extreme Situations: Reducing Risk and Creating Resilience for IT-Infrastructures", "Pacific Asia Conference on Information Systems (PACIS) 2008", Suzhou, China

Schröder, Arne / Klapper, Daniel (2008): "Retailer-Optimal Slotting Allowances with Introduction and Pay-to-Stay Fees", Conference on Evolving Marketing Competition in the 21st century, Mainz

Stepanchuk, Tanja (2008): "An Empirical Examination of the Relation between Bids and Positions of Ads in Sponsored Search", 21st Bled eConference, eCollaboration: Overcoming Boundaries through Multi-Channel Interaction, Bled, Slovenia, June 2008. [Download]

Heiligenthal, Jeanette / Skiera, Bernd (2008): "Optimizing the Value of Incentives for New Customers", INFORMS Marketing Science Conference, Proceedings of the 30th INFORMS Marketing Science Conference, Vancouver, June 2008.

Ellis, Aleksander / Christian, Michael / Ganesan, Shankar / Faure, Corinne (2008): The effects of goal orientation in teams: much more than the mean. 2008 Annual Meeting of the Academy of Management, Anaheim, California

Schlereth, Christian / Skiera, Bernd (2008): "Measuring Willingness-to-Pay for Multiple Price-Quantity Combinations", INFORMS Marketing Science Conference, Proceedings of the 30th INFORMS Marketing Science Conference, Vancouver, June 2008.

Stepanchuk, Tanja / Schlereth, Christian / Skiera, Bernd (2008): "Influence of Nonlinear Tariff Structures on Service Providers’ Profitability", Proceedings of the 30th INFORMS Marketing Science Conference, Vancouver, June 2008.

Berger, Sven / Hinz, Oliver (2008): "The Impact of Social Networks on Inter-organizational Effectiveness - the Case of IPO Deal Networks", "European Conference on Information Systems (ECIS) 2008", Galway, Ireland. [Download]

Faure, Corinne / Natter, Martin (2008): "Attribute-based versus goal-based preference maps: which is better?", Proceedings of the 37th EMAC Conference, Brighton, UK.

Stepanchuk, Tanja / Schlereth, Christian / Skiera, Bernd (2008): "How Do Tariff Structures Influence Service Providers’ Profitability?", Proceedings of the 37th EMAC Conference, Brighton, Great Britain, May 2008.

Gerstmeier, Eva / Skiera, Bernd / Stepanchuk, Tanja (2008): "An Analyis of the Optimality of Different Bidding Heuristics", Proceedings of the 37th EMAC Conference, Brighton, Great Britain, May 2008.

Nies, Salome / Natter, Martin (2008): "Are Private Label-Prone Customers Better Targets for Coupon Promotions?", Proceedings of the 37th EMAC Conference, Brighton, UK.

Nies, Salome / Natter, Martin (2008): "Retailer Coupons: Are Private Label-Prone Customers Profitable Targets?", Proceedings of the 30th INFORMS Marketing Science Conference, Vancouver, BC, Canada.

Drechsler, Wenzel / Natter, Martin (2008): "The Impact if Visualizing a Products's Price History at Price Comparison Sites on Consumer Decision-Making" in: Proceedings of the 30th INFORMS Marketing Science Conference, Vancouver 2008.

Drechsler, Wenzel / Natter, Martin (2008): "An Encompassing View on Open Innovation - Empirical Investigation of Antecedents, Drivers and Performance Outcomes" in: Proceedings of the 37th Conference of the European Marketing Academy (EMAC), Brighton 2008.

Drechsler, Wenzel / Natter, Martin (2008): "Price Charts provided by online Shopbots cause Customers to wait for better Prices" in: Proceedings of the 37th Conference of the European Marketing Academy (EMAC), Brighton 2008.

Berger, Sven / Martin, Sebastian (2008): "Explaining the Adoption of Value Metrics in Retail Banks" in Veit, D.J.; Kundisch, D.; Weitzel, T.; Weinhardt, C.; Rabhi, F.A.; Rajola, F. (eds).: Enterprise Applications and Services in the Finance Industry Series: Lecture Notes in Business Information Processing, Vol. 4, Springer, Heidelberg, S.151-164. [Download]

Hinz, Oliver / Frischmann, Tanja (2008): "Shopbots and Information Quality - Retailers' Strategies for Price Concealment", "European Conference on Information Systems (ECIS) 2008", Galway, Ireland

Landwehr, Jan R./Herrmann, Andreas (2008): "Design dominates Function: Car Features and their respective Influence on Sales", in: Proceedings of the Annual Conference of the Academy of Marketing Science, Vancouver.

Landwehr, Jan R./Herrmann, Andreas (2008): "Designed to sell - Experimental Aesthetics applied to Cars", in: Proceedings of the Conference of the European Marketing Association, Brighton.

Landwehr, Jan R./Weber, Bernd/Herrmann, Andreas/Elger, Christian E. (2008): "Car Faces are Female: Parallels in the Neural Activation elicited by Human and Car Faces", in: NeuroPsychoEconomics Conference Proceedings, München.

Otter, Thomas (2008), “HB-Analysis for Multi-Format Adaptive CBC”, Proceedings of the 2007 Sawtooth Software Conference, October 17 – 19, 2007, Santa Rosa, 111-126.

Ebling, Christine / Klapper, Daniel / Schröder, Arne (2007): "Should Retailers Carry Medium Prized and Medium Quality Brands? An Empirical Investigation of the Compromise Effect in Consumer Goods Markets", Third German French Austrian Conference on Quantitative Marketing, Cergy-Pentoise, France

Schlereth, Christian / Skiera, Bernd / Stepanchuk, Tanja (2007): "Optimization of Optional Two-Part-Tariffs", EURO XXII - 22 European Conference on OR, Prague, July 2007.

Schröder, Arne / Klapper, Daniel (2007): "A Dynamic Model of Entry and Vertical Competition on the Economic Rationales for Slotting Allowances", Proceedings of the 29th INFORMS Marketing Science Conference, Singapore

Slamka, C., Soukhoroukova, A., Spann, M. (2007): Measuring the Value of Events with Prediction Markets, 27th Annual International Symposium on Forecasting (ISF), New York

Wiesel, Thorsten / Frischmann, Tanja (2007): "Explaining Growth Expectations", INFORMS Marketing Science Conference, Proceedings of the 29th INFORMS Marketing Science Conference, Singapore, June 2007.

Busch, Jan / Faure, Corinne (2007): Analyzing spill-over effects of product-level innovations on family brand and competitive brand perceptions. Marketing Science Annual Conference, Singapore

Skiera, Bernd / Stepanchuk, Tanja / Gerstmeier, Eva (2007): "Why Paying for Performance easily Lowers Profit in Search Engine Marketing", INFORMS Marketing Science Conference, Proceedings of the 29th INFORMS Marketing Science Conference, Singapore, June 2007.

Busch, Jan / Faure, Corinne (2007): Effects of product-level innovation on family brand perceptions. 36th Annual Conference of the European Marketing Academy, Reykjavik, Iceland.

Skiera, Bernd / Stepanchuk, Tanja / Gerstmeier, Eva (2007): "How Deviations from the Optimal Bidding Strategy Influence Profit in Paid Search", Proceedings of the 36th EMAC Conference, Reykjavik, Island, May 2007.

Stepanchuk, Tanja / Skiera, Bernd / Gerstmeier, Eva (2007): "A Critical Examination of Performance-Based Compensation Practices in Search Engine Marketing", EMAC, Proceedings of the 36th EMAC Conference, Reykjavik, Island, May 2007.

Cornelius, Britta / Natter, Martin (2007): "Impacts of storefront displays", INFORMS Marketing Science Conference, Proceedings of the 29th INFORMS Marketing Science Conference, Singapore.

Hinz, Oliver (2007): "False Information in Internet Auction Communities", Proceedings of the 40th Hawaii International Conference on System Sciences (HICSS-40), Hawaii, USA [Download]

Hinz, Oliver (2007): "Simulative and Game-Theoretical Approaches for Strategic Behavior in Name-Your-Own-Price Markets", Pacific Asia Conference on Information Systems (PACIS) 2007, Auckland, New Zealand

Hinz, Oliver (2007): "Strategisches Gebotsverhalten in Name-Your-Own-Price-Auktionen", Oberweis, A. / Weinhardt, Ch. / Gimpel, H. / Koschmider, A. / Pankratius, V. / Schnizler, B. (Hrsg.), "eOrganisation : Service-, Prozess-, Market-Engineering: 8. Internationale Tagung Wirtschaftsinformatik WI2007", Karlsruhe

Hinz, Oliver / Gerstmeier, Eva / Tafreshi, Omid / Enzmann, Matthias / Schneider, Markus (2007): "Customer Loyalty Programs and Privacy Concerns", 20th Bled eConference, Merging and Emerging Technologies, Processes, and Institutions, Bled, Slovenia [Download]

Kim, Ju-Young / Natter, Martin / Spann, Martin (2007): "Pay-What-You Want - Assessment of a new radical pricing mechanism", Proceedings of the 36th EMAC Conference, Reykjavik, Island.

Kim, Ju-Young / Natter, Martin. / Spann, Martin (2007): "Pay-What-You Want - Assessment of a new participative pricing mechanism", Proceedings of the 29th INFORMS Marketing Science Conference, Singapore.

Nies, Salome / Natter, Martin (2007): "How to make your customers pay for private labels", Proceedings of the 29th INFORMS Marketing Science Conference, Singapore.

Nies, Salome / Natter, Martin (2007): "Private Label Willingness to Pay - A Sequential Tobit Model Approach", Proceedings of the 36th EMAC Conference, Reykjavik, Island.

Roßnagel, Heiko / Hinz, Oliver (2007): "Zahlungsbereitschaft für elektronische Signaturen", Oberweis, A. / Weinhardt, Ch. / Gimpel, H. / Koschmider, A. / Pankratius, V. / Schnizler, B. (Hrsg.), "eOrganisation : Service-, Prozess-, Market-Engineering: 8. Internationale Tagung Wirtschaftsinformatik WI2007", Karlsruhe

Schwind, Michael / Hinz, Oliver / Beck, Roman (2007): "A Cost-based Multi-Unit Resource Auction for Service-oriented Grid Computing", Proceedings of the 8th IEEE/ACM International Conference on Grid Computing (Grid 2007), Austin, USA

Yoo, Ji-Hun / Faure, Corinne (2006): Consumers’ response to endorsed branding: an experimental study. Marketing Science Annual Conference, Pittsburgh, PA.

Allenby, Greg / Brazell, Jeff / Gilbride, Tim / Otter, Thomas (2005): "Avoiding IIA Meltdown", Proceedings of the 2004 Sawtooth Software Conference, October 4 – 8, San Diego, 207-214

Schröder, Arne (2005): "Markteintrittsentscheidungen auf Konsumgütermärkten", 9. Doktorandenkolloquium von Simon, Kucher & Partners, Bonn

Faure, Corinne / Menzel, Stefan (2005): Predictions of customer profit development in retail banking - an empirical comparison of customer lifetime value and data mining. Proceedings of the 34th Annual Conference of the European Marketing Academy, Milan, Italy.

Rogge, Karoline / Faure, Corinne / Hildebrandt, Arne / Schleich, Joachim (2005): Reputational risks of businesses' climate strategies under the EU emissions trading system. Third International Workshop on Climate Change, Sustainable Development and Risk, University of Halle, Germany.

Bernhardt, Martin / Hinz, Oliver (2005): "Creating Value with Interactive Pricing Mechanisms – A Web Service-Oriented Architecture", Müller, G.; Lin, K.-J. (Hrsg.), "Proceedings of the Seventh IEEE International Conference on E-Commerce Technology", München, 339-346 [Download]

Bernhardt, Martin / Hinz, Oliver (2005): "RPXML - Standardisierung von Reverse-Pricing-Mechanismen", Ferstl, O. K. / Sinz, E. J. / Eckert, S. / Isselhorst, T. (Hrsg.), "Wirtschaftsinformatik 2005", Heidelberg, 309-329 [Download]

Hinz, Oliver / Bernhardt, Martin (2005): "Scalable Business Models with Web Services in a Reverse Pricing Scenario", Bartmann, D. / Rajola, F. / Kallinikos, J. / Avison, D. / Winter, R. / Ein-Dor, P. / Becker, J. / Bodendorf, F. / Weinhardt, C. (Hrsg.), "Proceedings of the Thirteenth European Conference on Information Systems (ECIS) 2005", Regensburg [Download]

Kiseleva, Elena / Stepanchuk, Tanja (2005): "Solution the One Class of the Group Choice Problems Using the Optimal Set Partitioning", Operations Research 2005, Bremen, 132.

Natter, Martin / Reutterer, Thomas / Mild, Andreas / Taudes, Alfred (2005): "An Assortment-Wide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing", Abstract in Proceedings of the Marketing Science Conference in Atlanta, USA. Finalist Paper of the 3rd ISMS Practice Prize Competition.

Stepanchuk, Tanja / Khaykin, Pavlo (2005): "Scoring Systems in Medicine: Prediction the Cource of Hepatitis", Operations Research 2005, Bremen, 123.

Cook, Don / Faure, Corinne (2004): Don’t You Trust Me? Privacy and workplace monitoring and its effect on the employee-employer relationship. AMA Marketing and Public Policy Conference, Salt Lake City, UT.

Bernhardt, Martin / Hinz, Oliver (2004): "Online-Handelsplattformen als verteilte Systeme am Beispiel einer Reverse-Pricing-Plattform", Tolksdorf, R. / Eckstein, R. (Hrsg.), "Proceedings der Berliner XML-Tage 2004", Berlin, 175-186 [Download]

Wagner, Udo / Natter, Martin (2004): "Integrating Segmentation, Positioning and Managerial Applicability", Abstract in Proceedings of Marketing Science Conference in Rotterdam, NL.

Natter, Martin / Hruschka, Harald (2003): "A New Reference Price Model Improving Optimal Pricing Decisions", Abstract in Proceedings of Marketing Science 2003, Univ. of Maryland, USA, June 12-15.

Natter, Martin / Mild, Andreas / Geyer-Schulz, Andreas / Taudes, Alfred (Hrsg.) (2003): "Informationswirtschaft: Ein Sektor mit Zukunft", Lecture Notes in Informatics (LNI) Series of the Gesellschaft für Informatik.

Natter, Martin / Mild, Andreas / Taudes, Alfred / Geberth, Christian. (2003): "Interaktive Produktkonzeptentwicklung mit DELI".

Natter, Martin / Mild, Andreas (2003): "DELI: An Interactive New Product Development and Targeting Tool", IEEE Proceedings of the 36th Hawaii International Conference on System Science, HICSS 2003

Pfaff, D. / Skiera, B. / Weitzel, T. (2003): "Datenintegration in Finanzprozessen", Informatik 2003 - Innovative Informatikanwendungen; Beiträge der 33. Jahrestagung der Gesellschaft für Informatik e. V.; GI-Edition, Frankfurt, Bonner Köllen Verlag, 165-168

Stepanchuk, Tanja / Kiseleva, Elena (2003): "Solution the Optimal Set Partitioning Problem as a Problem of Minimization the Sets Function", 18th International Symposium on Mathematical Programming, Copenhagen, 159.

Hidebrandt, Lutz / Klapper, Daniel (2002): "Wettbewerbsanalyse", In: Albers, Sönke & Hermann, Andreas (Hrsg.). Handbuch Produktmanagement, Wiesbaden: Gabler, 489-512

Mild, Andreas / Natter, Martin / Weber, Andreas / Bach, Heinz (2002): "A paper waste prediction model", Proceedings of the International Conference on Waste Management and the Environment, Cadiz.

Pfaff, Donovan / Skiera, Bernd (2002): "Ubiquitous Computing – Abgrenzung, Merkmale und Auswirkungen aus betriebswirtschaftlicher Sicht", Britzelmaier, Bernd / Geberl, Stephan / Weinmann, Siegfried (Hrsg.),"Wirtschaftsinformatik: Der Mensch im Netz - Ubiquitous Computing, 4. Liechtensteinisches Wirtschaftsinformatik-Symposium an der Fachhochschule Liechtenstein", Teubner-Reihe Wirtschaftsinformatik, Stuttgart, Leipzig, Wiesbaden, 24-37 [Download]

Taudes, Alfred / Scharl, Arno / Natter, Martin / Wöber, Karl-W. (2002): "Success Factors of European Tourism Web Sites", Wöber, K., Frew, A., Hitz, M. (eds.): Information and Communication Technologies in Tourism 2002. Proceedings of the International Conference in Innsbruck, Austria, 2002, 397-406, Springer, Wien.

Tüchler, Regina, Sylvia Frühwirth-Schnatter and Thomas Otter (2002), "The Heterogeneity Model and its Special Cases – An Illustrative Comparison", Proceedings of the 17th International Workshop on Statistical Modelling, Chania, Crete, Greece, July 2002, 637-644.

Otter, Thomas / Frühwirth-Schnatter, Sylvia / Tüchler, Regina (2001): "Bayesian Latent Class Metric Conjoint Analysis – A Case Study from the Austrian Mineral Water Market", Proceedings of the 25th Annual Conference of the German Classification Society, March 14 – 16, 2001, Springer, 157-169

Feurstein, Markus / Natter, Martin / Mild, Aandreas / Taudes, Alfred (2001): "Incentives to Share Knowledge", IEEE Proceedings of the Hawaii International Conference on System Sciences, USA.

Kiseleva, Elena / Stepanchuk, Tanja (2001): "Application the Optimal Set Partitioning Method to the Global Optimization Problem of Three Variable Function", Operations Research 2001, Rotterdam, 143.

Klapper, Daniel (2001): "Dreimodale Faktorenanalyse", In: Diller, Hermann (Hrsg.). Vahlens Gr. Marketinglexikon, Verlag C.H. Beck, München, Verlag Franz Vahlen, München, 335-336

Otter, Thomas / Strebinger, Andreas (2001): "Double Heterogeneity in Brand Consciousness", Proceedings of the XXVI Colloquium on Research in Economic Psychology, Bath, UK

Scharl, Arno / Natter, Martin / Wöber, Karl-W. / Taudes, Alfred (2001): "An Analysis of European Tourism Web Sites", Proceedings of Symposium on E-commerce, Otaru University of Commerce.

Feurstein, Markus / Natter, Martin / Taudes, Alfred / Dorffner, Georg (2000): "Hierarchical Coordination of Economic Agents", IEEE Proceedings of the Hawaii International Conference on System Sciences (HICSS).

Kiseleva, Elena / Stepanchuk, Tanja (2000): "The Algorithm of Global Optimization Based on Partitioning the Admissible Domain at the Local Minima Attraction Spheres", 17th International Symposium on Mathematical Programming, Atlanta, 132.

Natter, Martin / Feurstein, Markus / Mild, Andreas / Taudes, Alfred / Trcka, Michael / Dorffner, Georg / Merz, Christian (2000): "Learning in the Artificial Factory", IEEE Proceedings of the Hawaii International Conference on System Sciences (HICSS 2000).

Reutterer, Thomas / Natter, Martin (1999): "Market Segmentation and Competitive Analysis: MULTICLUS versus SOM", Hildebrandt, L., D. Annacker, and D. Klapper (Eds.): Marketing and Competition in the Information Age, Proceedings of the 28th EMAC Conference on CD, May 11-14, Humboldt University Berlin.

Natter, Martin / Feurstein, Markus / Kehl, Leonhard (1999): "Forecasting Scanner Data by Choice-Based Conjoint Models", Proceedings of the 1999 Sawtooth Software Conference, February 2-5, San Diego, CA, USA.

Otter, Thomas / Frühwirth-Schnatter, Sylvia (1999): "Conjoint Analysis Using Mixed Effect Models", Proceedings of the 14th International Workshop on Statistical Modeling, 181 – 191

Taudes, Alfred / Dorffner, Georg / Natter, Martin / Feurstein, Markus / Merz, Christian / Mild, Andreas / Trcka, Michael (1999): "Learning Marketing-Production Interaction", Proceedings of The 1999 IEEE Systems, Man, and Cybernetics Conference (SMC'99), Tokyo.

Klapper, Daniel (1998): "Forecasting performance of market share attraction models: a comparison of different models assuming that competitors’ actions are forecasts", In: Andersson, Per (ed.). "Marketing: Research and Practice", Proceedings of the 27th EMAC Conference, Stockholm, May 20-23, Track 5, 117-128

Feurstein, Markus / Natter, Martin (1998): "Valuing the Flexibility of Flexible Manufacturing Systems with Fast Decision Rules", Lecture Notes in Artificial Intelligence 1416: Tasks and Methods in Applied Artificial Intelligence, Springer,  153-162.

Hidebrandt, Lutz / Klapper, Daniel (1998): "Wettbewerbsstrukturanalysen auf der Grundlage von aggregierten Scannerdaten", In: Hippner, Hajo, Meyer, Matthias & Wilde, Klaus D. (Hrsg.). Computer-Based Marketing - Das Handbuch zur Marketinginformatik, Braunschweig/Wiesbaden: Vieweg, 603-612

Otter, Thomas / Strebinger, Andreas (1998): "Estimating Conjoint-Partworth Variation using a Random Coefficient Model and the Kalmanfilter", Lou Pelton and Peter Schnedlitz (eds.), Proceedings of the 1998 Marketing Exchange Colloquium, American Marketing Association, 211-220

Hruschka, Harald / Heimel, Jörg Peter / Natter, Martin / Taudes, Alfred (1997): "Using Neural Networks to Analyse Brand Choice in Marketing Research", Proceedings of the VIII International Symposium on Applied Stochastic Models and Data Analysis: "The Ins and Outs of Solving Real Problems", Anacapri, Italia.

Hidebrandt, Lutz / Klapper, Daniel (1997): "Competitive market structure analysis using constrained factor analysis algorithms", In: Arnott, David et al. (eds.). "Marketing: Progress, prospects, perspectives", Proceedings of the 26th EMAC Conference, Warwick Business School, May 20-23, 1997, Vol. 4, 1814-1820

Hruschka, Harald / Natter, Martin / Taudes, Alfred (1997): "Connectionist and Logit Models of Brand Choice", Proceedings of 26th EMAC Conference, Warwick Business School, May 20-23.

Natter, Martin (1997): "Conditional Market Segmentation by Neural Networks", Sprague, R.H., Editor, Proceedings of the 30th Annual Hawaii International Conference on System Sciences (HICSS), Vol. V, Information Systems -- Organizational Systems and Technology, 455-464, IEEE Computer Society Press, USA.

Hruschka, Harald / Natter, Martin (1996): "Specification and Estimation of Nonlinear Models with Dynamic Reference Prices", Jörgensen, S., Zaccour, G. (Eds:) Dynamic Competitive Analysis in Marketing. Lecture Notes in Economics and Mathematical Systems, 444, 45-54, Springer.

Natter, Martin / Hruschka, Harald (1996): "Profit Impacts of Aggressive and Cooperative Pricing Strategies", Jörgensen, S., Zaccour, G. (Eds:) Dynamic Competitive Analysis in Marketing, Lecture Notes in Economics and Mathematical Systems, 444, 71-83, Springer.

Taudes, Alfred / Natter, Martin / Trcka, Michael (1996): "Real Option Valuation by Neural Networks", Proceedings of the Ninth International Conference on Industrial & Engineering Applications of Artificial Intelligence & Expert Systems (IEA/AIE), Fukuoka, Japan.

Soni, Tarun / Otruba, Heinrich / Natter, Martin / Haefke, Christian (1995): "Empirical Regularities and the Forecasting of Industrial Production", Proceedings of the Third International Workshop on Neural Networks in the Capital Markets (NNCM), London, England.

Lukanowicz, Martin / Natter, Martin (1995): "Multivariate Logit Models and Neural Networks as Knowledge Acquisition Tools for Expert Systems", Proceedings of the Eighth International Conference on Industrial Engineering Applications of Artificial Intelligence and Expert Systems (IEA/AIE - 95).

Taudes, Alfred / Cilek, Peter / Natter, Martin (1995): "Evaluation and Optimization of Business Processes.", Proceedings of the Pacific-Asian Conference on Expert Systems (PACES'95), Huangshan, China, May 15-18, 888-889.

Natter, Martin / Häfke, Christian / Soni, Tarun / Otruba, Heinrich (1994): "Macroeconomic Forecasting Using Neural Networks",Proceedings of the Second International Workshop on Neural Networks in the Capital Markets (NNCM), Pasadena, California, USA.

Hruschka, Harald / Natter, Martin (1994): "Une segmentation typologique du marché utilisant les réseaux de neurones", afm, Actes de l'Association Française du Marketing, Volume 10, 817-825, Cahiers des Sciences, Ministère de l'Enseignement Supérieur et de la Recherche, Paris, May 10-11.

Hidebrandt, Lutz / Klapper, Daniel (1994): "The analysis of three-way three-mode data - A program based on GAUSS", In: Faulbaum, Frank (Hrsg.). SoftStat '93, Advances in Statistical Software 4, Stuttgart: Gustav Fischer, 527-534

Taudes, Alfred / Cilek, Peter / Natter, Martin (1994): "Geschäftsprozeßoptimierung und IT-Investitionsrechnung", Proceedings der EMISA MobIS '94. Informationssystem- Architekturen; Wirtschaftsinformatik, Rundbrief des GI-Fachausschusses 5.2, 100-104.

Hruschka, Harald / Natter, Martin (1993): "A-Posteriori Segmentation in Marketing by Neural Network Models", Proceedings of the Sixth International Symposium on Applied Stochastic Models and Data Analysis, Volume I, 375-387, Editors: J. Janssen und C.H. Skiadas, World Scientific Publ. Co.

Natter, Martin / Lukanowicz, Martin (1993): "Ein konnexionistischer Ansatz zur Prognose und Steuerung von Ablaufschadstoffen einer Kläranlage", Hausmann, K. W., Bachens, M., Janke, M., Katzenberger, W. E., Maruser, A. (eds.): Operations Research Proceedings, 95-102, Proceedings of DGOR Operations Research 1992, Springer Verlag.