Zeitschriften international
Schlereth, Christian / Eckert, Christine / Skiera, Bernd (forthcoming): "Using Discrete Choice Experiments to Estimate Willingness-to-Pay Intervals", Marketing Letters, in Press. [Download]
Schlereth, Christian / Skiera, Bernd (2012): "Measurement of Consumer Preferences for Bucket Pricing Plans with Different Service Attributes", International Journal of Research in Marketing, forthcoming. [Download via SSRN]
Schlereth, Christian / Skiera, Bernd / Wolk, Agnieszka (2011): "Measuring Consumer Preferences for Metered Pricing of Services", Journal of Service Research, 14(4), 443-459. [Download]
Frischmann, Tanja / Hinz, Oliver / Skiera, Bernd (2011), "Retailers’ Use of Shipping Costs Strategies: Free Shipping or Partitioned Prices?", International Journal of Electronic Commerce, Vol. 16, Issue 3, 65-87. [Download]
Gensler, Sonja / Hinz, Oliver / Skiera, Bernd / Theysohn, Sven (2012), "Willingness-to-Pay Estimation with Choice-Based Conjoint Analysis: Addressing Extreme Response Behavior with Individually Adapted Designs", European Journal of Operational Research, 219, 368-378 [Download]
Spann, Martin / Häubl, Gerald / Skiera, Bernd / Bernhardt, Martin (2012), "Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing”, Journal of Retailing, 88 (1), 131-144 [Download]
Bonnet, C., Dubois, P., Villas-Boas, S. & Klapper D. (2012)."Empirical Evidence on the Role of Non Linear Pricing and Vertical Restraints on Cost Pass-Through", forthcoming Review of Economics and Statistics.
Schulze, Christian / Skiera, Bernd / Wiesel, Thorsten (2012), " Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation ", Journal of Marketing, Vol. 76 (March), 17-32 . [Download]
Abou Nabout, Nadia / Skiera, Bernd (2012): "Return on Quality Improvements in Search Engine Marketing", Journal of Interactive Marketing, forthcoming.
Abou Nabout, Nadia / Skiera, Bernd / Stepanchuk, Tanja / Gerstmeier, Eva (2012): "An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing", International Journal of Research in Marketing, Vol. 29, 68-80. [Download]
Hinz, Oliver / Skiera, Bernd / Barrot, Christian / Becker, Jan (2011), "Seeding Strategies for Viral Marketing: An Empirical Comparison", Journal of Marketing, 75 (November), 55-71. [Download]
Nies, Salome / Natter, Martin (2012): "Does Private Label Quality Influence Consumers' Decision on Where to Shop?" Psychology & Marketing, forthcoming
Fritz, Marcel / Schlereth, Christian / Figge, Stefan (2011): "Empirical evaluation of fair-use flat rate strategies for mobile Internet", Business & Information Systems Engineering, 3(5), 269-277 (The final publication is available at www.springerlink.com). [Download]
Schmitt, Philipp / Skiera, Bernd / Van den Bulte, Christophe (2011): "Referral Programs and Customer Value", Journal of Marketing, Vol. 75 (January 2011), 46-59. [Link] [Download]
Slamka, Christian / Jank, Wolfgang / Skiera, Bernd (2011), "Second-Generation Prediction Markets for Information Aggregation: A Comparison of Payoff Mechanisms", Journal of Forecasting, forthcoming.
Wiesel, Thorsten / Skiera, Bernd / Villanueva, Julian (2011), “Customer Lifetime and Customer Equity Models for External Using Company-Reported Summary Data”, Arbeitspapier, Journal of Interactive Marketing, Vol. 25, Issue 1, 20-22
Drechsler, Wenzel / Natter, Martin (2011): "Understanding a Firm’s Openness Decisions in Innovation", Journal of Business Research, forthcoming.
Klapper, Daniel / Oetzel, Sebastian (2011): "Optimal Pricing Strategy for Quantity Discount Promotions", Marketing ZFP, 33, S. 235-246.
Schmitt, Philipp / Skiera, Bernd / Van den Bulte, Christophe (2011), "Why Customer Referrals Can Drive Stunning Profits", Harvard Business Review, June 2011. [Download]
Skiera, Bernd / Bermes, Manuel / Horn, Lutz (2011), "Customer Equity Sustainability Ratio: A New Metric for Assessing a Firm’s Future Orientation", Journal of Marketing, Vol. 75 (May), 118-131. [Online Präsentation] [Download]
Drechsler, Wenzel / Natter, Martin / Leeflang, Peter S.H. (2011): "Improving Marketing’s Contribution to New Product Development", Journal of Product Innovation Management, forthcoming.
Verhoef, Peter C. / Leeflang, Peter S.H. / Reiner, Jochen / Natter, Martin / Baker, William / Grinstein, Amir / Gustafsson, Anders / Morrison, Pamela / Saunders, John (2011): "A Cross-National Investigation into the Marketing Department’s Influence within the Firm: Towards Initial Empirical Generalizations.", Journal of International Marketing, Vol. 19 (3), 59-86.
Otter, Thomas, Timothy J. Gilbride, and Greg Allenby (2011), “Testing Models of
Strategic Behavior Characterized by Conditional Likelihoods”, Marketing
Science, forthcoming.
Takac, Carsten / Hinz, Oliver / Spann, Martin (2011): "The Social Embeddedness of Decision Making: Opportunities and Challenges", Electronic Markets, conditionally accepted.
Soukhoroukova, Arina / Spann, Martin / Skiera, Bernd (2012): Generating and Evaluating New Product Ideas with Idea Markets, Journal of Product Innovation Management, Vol. 29 (1), 100-112. [Download]
Drechsler, Wenzel / Natter, Martin (2011): "Do Price Charts Provided by Online Shopbots Influence Price Expectations and Purchase Timing Decisions", Journal of Interactive Marketing, Vol. 25(2), 95-109.
Gensler, Sonja / Leeflang, Peter S.H. / Skiera, Bernd (2011), "Influence of Online Use on Product Usage Behavior and Consequences for Customer Channel Migration Strategies", International Journal of Research in Marketing, conditionally accepted
Hennig-Thurau, Thorsten / Malthouse, Ed / Friege, Christian / Gensler, Sonja / Lobschat, Lara / Rangaswamy, Arvind / Skiera, Bernd (2010), "The Impact of New Media on Customer Relationships: From Bowling to Pinball", Journal of Service Research, Vol. 13, Issue 3, 311-330. (Award Finalist for the "Best Article" in Journal of Service Research 2010) [Download]
Draganska, M. & Klapper, D. (2010), "Choice Set Heterogeneity and the Role of Advetising: An Analsis with Micro and Macro Data", Journal of Marketing Research, Vol. 48, August, 653-669.
Hinz, Oliver / Eckert, Jochen / Bernd Skiera (2011): "Drivers of the Long Tail Phenomenon: An Empirical Analysis", Journal of Management Information Systems Vol. 27. No. 4. pp. 43-69. [Download]
Schlereth, Christian / Stepanchuk, Tanja / Skiera, Bernd (2010): "Optimization and Analysis of the Profitability of Tariff Structures with Two-Part Tariffs", European Journal of Operational Research, 206 (3), 691-701. [Link] [Download]
Nies, Salome / Natter, Martin (2010): "Are Private Label Users Attractive Targets for Retailer Coupons?", International Journal of Research in Marketing, Vol. 27 (3), 281-291.
Hinz, Oliver / Hann, Il-Horn / Spann, Martin (2011): "Price Discrimination in E-Commerce? An Examination of Dynamic Pricing in Name-Your-Own-Price Markets", Management Information Systems Quarterly (MISQ), 35 (1), 81-98.
Lim, Boon C. / Chung, Cindy M.Y. (2010): “The Impact of Word-of-Mouth Communication on Attribute Evaluation,” Journal of Business Research, in press.
Heubrandner, Florian / Skiera, Bernd (2010): "Time Preference and the Welfare Effects of Tie-in Sales", Economic Letters, Vol. 108, 314-317.
Wiesel, Thorsten / Skiera, Bernd / Villanueva, Julian (2010), "My Customers are Better than Yours! On Customer Equity Reporting", Marketing Intelligence Review, Vol.2, Issue 1, 43-53 [Download]
Wolk, Agnieszka / Skiera, Bernd (2010), "The Influence of Tariff-Specific Preferences on Tariff Choice and Usage", Business Research, Vol. 3, Issue 1, 70-80 [Download]
van Bruggen, Gerrit H. / Spann, Martin / Lilien, Gary L. / Skiera, Bernd (2010), "Prediction Markets as Institutional Forecasting Support Systems", Decision Support Systems, Vol. 49, 404-416.
Ozimec, Ana-Marija / Natter, Martin / Reutterer, Thomas (2010): “GIS-Based Marketing Decisions: Effects of Alternative Visualizations on Decision Quality”, Journal of Marketing, 94-110.
Skiera, Bernd / Eckert, Jochen / Hinz, Oliver (2010): "An Analysis of the Importance of the Long Tail in Search Engine Marketing", Electronic Commerce Research and Application, 9 (6), 488-494.
Skiera, Bernd (2010), "Differences in the Ability of Structural and Reduced-Form Models to Improve Pricing Decisions", Zeitschrift Marketing – Journal of Research and Management, Vol. 6, Issue 1, 91-99 [Online-Präsentation] [Download]
Hinz, Oliver / Eckert, Jochen (2010): "The Impact of Search and Recommendation Systems on Sales in Electronic Commerce", Business & Information Systems Engineering, 2 (2), 67-77.
Faure, Corinne / Natter, Martin (2010): “New metrics for evaluating preference maps”, In: International Journal of Research in Marketing (IJRM), forthcoming.
Kim, Ju-Young / Natter, Martin / Spann, Martin (2010): "Kish - Where Customers Pay As THEY Wish", Rewiew of Marketing Science, 8, Article 3.
Barrott, Christian / Albers, Sönke / Skiera, Bernd / Schäfers, Björn (2010),
"Vickrey vs. eBay: Why Second-price Sealed-bid Auctions Lead to More
Realistic Price-demand Functions", International Journal of Electronic Commerce, 14 (4), 7–38. [Download]
Draganska, Michaela / Klapper, Daniel / Villas-Boas, Sofia (2010): "A Larger Slice or a Larger Pie: An Empirical Investigation of Bargaining Power in the Distribution Channel", Marketing Science, Vol. 29 (1), 57-74 [Download]
Cornelius, Britta / Natter, Martin / Faure, Corinne: "How storefront displays influence retail store image", Journal of Retailing and Consumer Services 17 (2010), 143-151.
Skiera, Bernd (2010): How Do Structural Models Help Improve Pricing Decisions?, Arbeitspapier, Zeitschrift Marketing – Journal of Research and Management, forthcoming. [Download]
Hinz, Oliver / Spann, Martin (2010): "Managing Information Diffusion in Name-Your-Own-Price Auctions", Decision Support Systems, 49 (4), 474-485.
Lambrecht, Anja / Skiera, Bernd (2009): “Managing Your Customer’s Tariff
Choice: What to Do When Your Customers Pay too Much”, Marketing Intelligence Review, Vol.1, Issue 1, 17-23. [Download]
Mild, Andreas / Natter, Martin / Reutterer, Thomas / Taudes, Alfred / Wöckl, Jürgen (2009): "Retail Revenue Management", European Retail Research 23 (2), 89-106.
Pauwels, Koen / Ambler, Tim / Clark, Bruce / LaPointe, Pat / Reibstein, David / Skiera, Bernd / Wierenga, Berend / Wiesel, Thorsten (2009), "Dashboards & Marketing: Why, What, How and Which Research is Needed?", Journal of Service Research, Vol. 12, Issue 2, 175-189. [Download]
Berger, Sven C. (2009): "Self service technology for sales purposes in branch banking", International Journal of Bank Marketing 27(7), 488-505. [Download]
Berger, Sven C. / Messerschmidt, Christian M. (2009): "Babbling Before Banking? Online Communities for Pre-Purchase Information Seeking in Financial Services", International Journal of Bank Marketing 27(6), 446-466. [Download]
Schwenk, G. / Möser, G. (2009): "Intention and Behavior: a Bayesian Meta Analysis with Focus on the Ajzen-Fishbein Model in the Field of Environmental Behavior", Quality and Quantity, 43(5), 743-755. [Link]
Natter, Martin / Reutterer, Thomas / Mild, Martin (2009): "Dynamic Pricing Support Systems for DIY Retailers - A Case Study from Austria", Marketing Intelligence Review, Vol.1 , Issue 1, 17 -23
Theysohn, Sven / Hinz, Oliver / Nosworthy, Steve / Kirchner, Michael (2009): "Official Supporters Clubs: The Untapped Potential of Fan Loyalty", International Journal of Sports Marketing & Sponsorship, 10 (4), 302-324.
Chung, Cindy M.Y. / Tsai Qianyi (2009): “The Effects of Regulatory Focus and Tie Strength on Word-of-Mouth Behaviour,” Asia Pacific Journal of Marketing and Logistics, 21 (3), 329-341.
Reiner, Gerald / Natter, Martin / Drechsler,Wenzel (2009): "Life Cycle Profit - Reducing Supply Risks by Integrated Demand Management", Technology Analysis and Strategic Management, Vol. 21(5), 653-655.
Berger, Sven C. / Gleisner, Fabian (2009): "Emergence of Financial Intermediaries on Electronic Markets: The Case of Online P2P Lending", Business Research 2(1), S. 39-65. [Download]
Faure, Corinne (2009): Attribution Biases in the Evaluation of New Product Development Team Members, Journal of Product Innovation Management 26(4), S. 407-423. [Link]
Spann, Martin / Ernst, Holger / Skiera, Bernd / Soll, Jan Henrik (2009): "Identification of Lead Users for Consumer Products via Virtual Stock Markets", Journal of Product Innovation Management 26(3), S. 322-335 [Download]
Spann, M. / Skiera, B. (2009): "Sports Forecasting: A Comparison of the Forecast Accuracy of Prediction Markets, Betting Odds and Tipsters", Journal of Forecasting, Vol. 28, 55-72 [Download]
Kim, Ju-Young / Natter, Martin / Spann, Martin (2009): "Pay-What-You-Want - A New Participative Pricing Mechanism", Journal of Marketing, Vol. 73 (1), 44-58.
Wolk, Agnieszka / Skiera, Bernd (2009): "Antecedents and Consequences of the Online Channel Performance", Journal of Retailing and Consumer Services, Vol. 16 (3), 163-173 [Download]
Otter, Thomas / Johnson, Joe / Rieskamp, Jörg / Allenby, Greg / Brazell, Jeff / Adele, Diedrich / Hutchinson, Wes / MacEachern, Steven / Shiling, Ruan / Townsend, Jim (2008): "Sequential Sampling Models of Choice: Some Recent Advances", Marketing Letters 19(3-4) [Link]
Hinz, Oliver / Spann, Martin (2008): "The Impact of Information Diffusion on Bidding Behavior in Secret Reserve Price Auctions", Information Systems Research, 19 (3), 351-368. [Link]
Chandukala, Sandeep R. / Kim, Jaehwan / Otter, Thomas / Rossi, Peter E. / Allenby, Greg M. (2008), “Choice Models in Marketing: Economic Assumptions, Challenges and Trends”, Foundations and Trends in Marketing, 2, 2, 97–184.
Natter, Martin / Mild, Andreas / Wagner, Udo / Taudes, Alfred (2008): "Planning new tariffs at tele.ring – the application and impact of an integrated segmentation, targeting and positioning tool", Marketing Science, Vol. 27, (July-August), 600-609.
Slamka, C., Soukhoroukova, A., Spann, M. (2008): "Event Studies in Real- and Play-Money Prediction Markets", Journal of Prediction Markets, 2(2), pp. 53-70
Otter, Thomas / Greg Allenby / Trish van Zandt (2008), "An Integrated Model of Choice and Response Time", Journal of Marketing Research, Vol.45(5), 593 - 607. [Link]
Ruan / Shiling / MacEachern, Steven / Otter, Thomas / Dean, Angela (2008): "Dependent Poisson Race Models and Modeling Dependence in Conjoint Choice Experiments", Psychometrika, Vol. 73(2), 261-288
Wiesel, Thorsten / Skiera, Bernd / Villanueva, Julián (2008): "Customer Equity – An Integral Part of Financial Reporting", Journal of Marketing, Vol. 72(March), 1-14. (Finalist for the Journal of Marketing's 2008 MSI/H. Paul Root Award) [Download]
Schwenk, G. / Reimer, T. (2008): "Simple Heuristics in Complex Networks: Models of Social Influence", Journal of Artificial Societies and Social Simulation 11(3)4 [Link]
Schwind, Michael / Hinz, Oliver / Stockheim, Tim / Bernhardt, Martin (2008): "Standardizing Interactive Pricing for Electronic Business", Electronic Markets, 18 (2), 161-174
Skiera, Bernd / Albers, Sönke (2008): "Prioritizing Salesforce Decision Areas for Productivity Improvements Using a Core Sales Response Function", Journal of Personal Selling and Sales Management, Vol. 28, Issue 2, 145-154
Ying, Ho Lai / Chung, Cindy M.Y. (2007): “The Effects of Single-Message Single-Source Mixed Word-of-Mouth on Product Attitude and Purchase Intention,” Asia Pacific Journal of Marketing and Logistics, 19 (1), 75-64.
Qing, Liu / Otter, Thomas / Allenby, Greg (2007): "Investigating Endogeneity Bias in Marketing", Marketing Science, Vol. 26(5), 642-650
Beck, Roman / Schwind, Michael / Hinz, Oliver (2008): "Grid Economics in Departmentalized Enterprises", Journal of Grid Computing, 6 (3), 277-290.
Draganska, Michaela / Klapper, Daniel (2007): "Retail Enviroment and Manufacturer Competitive Intensity", Journal of Retailing, Vol. 83 (2), 183-198
Gensler, Sonja / Dekimpe, Marnik / Skiera, Bernd (2007): "Evaluating Channel Performance in Multi-Channel Environments", Journal of Retailing and Consumer Services, Vol. 14, Iss. 1, 17-23 [Download]
Günter, Tobias Maria / Klapper, Daniel (2007): "Do the Long-Run Category Demand Effects of Retailer Promotions Vary Across Store Types?", Marketing - Journal of Research and Management, Vol. 3 (1), 17-33
Lambrecht, Anja / Seim, Katja / Skiera, Bernd (2007): "Does Uncertainty Matter? Consumer Behavior under Three-Part Tariffs", Marketing Science, Vol. 26(5), p. 698-710 [Download]
Natter, Martin / Mild, Andreas / Wagner, Udo / Taudes, Alfred (2007): "Die Planung neuer Tarife bei tele.ring mittels eines integrierten Segmentierungs-, Zielmarktfestlegungs- und Positionierungstools", Marketing Zeitschrift für Forschung und Praxis. 29. Jg. 3/2007, 195-209.
Natter, Martin / Reutterer, Thomas / Mild, Andreas / Taudes, Alfred (2007) "An Assortment-Wide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing", Marketing Science, Vol 26, Nr. 4, 576-583, 2007.
Reiner, Gerald / Natter, Martin (2007): "An encompassing view on markdown pricing strategies: an analysis of the Austrian mobile phone market", In: OR Spectrum , Special Issue Revenue Management, Vol. 29(1), 173-192.
Sonnier / Garret / Ainslie, Andrew / Otter, Thomas (2007): "Heterogeneity Distributions of Willingness-to-Pay in Choice Models", Quantitative Marketing and Economics, Vol. 5, 313-331
Natter, Martin / Reutterer, Thomas / Mild, Andreas / Taudes, Alfred (2006): Ein sortimentsübergreifendes Entscheidungsunterstützungssystem für dynamische Preis- und Werbeplanung im DIY-Handel. Marketing Zeitschrift für Forschung und Praxis, 28. Jahrgang, Heft 4, 260-268.
Chung, Cindy M.Y. / Peter R. Darke (2006): “The Consumer as Advocate: Self-Relevance, Culture, and Word-of-Mouth,” Marketing Letters, 17 (4), 269-279.
Doganoglu, Toker / Klapper, Daniel (2006): "Goodwill and Dynamic Advertising Strategies", Quantitative Marketing and Economics, Vol. 4 (1), 5-29
Klapper, Daniel / Doganoglu, Toker (2006): "Product Variety and Competitive Pricing in Consumer Goods Markets", Marketing - Journal of Research and Management, Vol. 2 (1), 37-46
Lambrecht, Anja / Skiera, Bernd (2006): "Paying Too Much and Being Happy About It: Existence, Causes and Consequences of Tariff-Choice Biases", Journal of Marketing Research, Vol. 18, No. 2, May 2006. - „Best Paper Award 2007“ des Verbands der Hochschullehrer für Betriebswirtschaft [Download]
Reutterer, Thomas / Mild, Andreas / Natter, Martin / Taudes, Alfred (2006): "A Dynamic Segmentation Approach for Targeting and Customizing Direct Marketing Campaigns", Journal of Interactive Marketing, Volume 20, No.3 & 4, 43-57.
Schwenk, G. (2006): "Interlevel Relations and Manipulative Causality", Journal for General Philosophy of Science, Vol 37, 1, 99-110
Darke, Peter R. / Chung, Cindy M.Y. (2005): "Effects of Pricing and Promotion on Perceptions of Product Quality: It Depends on How you Frame it," Journal of Retailing, 81 (1), 35-47.
Erramilli, M. Krishna / Sharma, Piyush / Chung, Cindy M.Y. / Sivakumaran, Bharadhwaj (2005): “Health Literacy, Sex Education and Contraception: The Singapore Experience,” Studies in Communication Sciences, Special Issue, Health Literacy, 5 (2), 147-158.
Allenby, Greg / Fennell, Geraldine / Huber, Joel / Eagle, Thomas / Gilbride, Tim / Horsky, Dan / Kim, Jaehwan / Lenk, Peter / Johnson, Rich / Ofek, Elie / Orme, Brian / Otter, Thomas / Walker, Joan (2005): "Adjusting Choice Models to Better Predict Market Behavior", Marketing Letters, 16, 197-208
Bauer, Hans H. / Sauer, Nicola / Schmitt, Philipp (2005): "Customer-Based Brand Equity in the Team Sport Industry: Operationalization and Impact on the Economic Success of Sport Teams", European Journal of Marketing, Vol. 39, Nr. 5/6, S. 496-513.
Klapper, Daniel (2005): "An Econometric Analysis of Product Variety Impact on Competitive Market Conduct in Consumer Goods Markets", OR Spectrum, Vol. 27 (4), 583-601
Klapper, Daniel / Ebling, Christine / Temme, Jarg (2005): "Another Look at Loss Aversion in Brand Choice Data: Can we Characterize the Loss Averse Consumer", International Journal of Research in Marketing, No. 22, 239-254
Lambrecht, Anja / Seim, Katja / Skiera, Bernd (2005): "Modeling Consumer Choice among Three-Part Tariffs", Finanza Marketing Produzione, Vol. 3, 131-137 [Download]
Faure, Corinne (2004): Beyond Brainstorming: Effects of Different Group Procedures on Selection and Implementation of Ideas, Journal of Creative Behavior, 38 (1), 13-34.
Natter, Martin / Mild, Andreas / Taudes, Alfred / Geberth, Christian (2004): "Web-Based Knowledge Management in Product Concept Development - The DELI Approach", Accepted for: International Journal of Electronic Business, Vol. 2 (5), 471-479.
Otter, Thomas / Frühwirth-Schnatter, Sylvia / Tüchler, Regina (2004): "Bayesian Analysis of the Heterogeneity Model", Journal of Business & Economic Statistics, 22, 1, 2-15
Otter, Thomas / Frühwirth-Schnatter, Sylvia / Tüchler, Regina (2004): "Capturing consumer heterogeneity in metric conjoint analysis using Bayesian mixture models", International Journal of Research in Marketing, 21, 285-297
Spann, Martin / Skiera, Bernd / Schäfers, Björn (2004): "Measuring Individual Frictional Costs and Willingness-to-Pay via Name-Your-Own-Price Mechanisms", Journal of Interactive Marketing, 18(4), 22-36 [Download]
Bach, Heinz / Mild, Andreas / Natter, Martin / Weber, Andreas (2003): "Combining socio-demographic and logistic factors to explain the generation and collection of waste paper", Resources, Conservation & Recycling, Vol. 41 (1), 65-73.
Kiseleva, Elena / Stepanchuk, Tanja (2003): "On the Efficiency of a Global Non-differentiable Optimization Algorithm Based on the Method of Optimal Set Partitioning", Journal of Global Optimization, 25, S. 209-235. [Download]
Mild, Andreas / Natter, Martin / Taudes, Alfred (2003): "Der Wiener Strommarkt nach der Liberalisierung: Eine Analyse mit Hilfe eines simultanen Segmentierungs- und Mapping Ansatzes", Transfer: Werbeforschung und Praxis, Heft 3, 13-17.
Natter, Martin / Mild, Andreas (2003): "DELI, An Interactive New Product Development Tool for the Analysis and Evaluation of Market Research Data", Journal of Targeting, Measurement and Analysis for Marketing, Vol. 12 (1), 43-52.
Spann, Martin / Skiera, Bernd (2003): "Internet-Based Virtual Stock Markets for Business Forecasting", Management Science,49, 1310-1326 [Download]
Spann, Martin / Skiera, Bernd (2003): "Taking Stock of Virtual Markets. How can Internet-Based Virtual Stock Markets be Applied for Business Forecasting and Other Forecasting Issues?", OR/MS Today, 30, 20-24 [Link]
Kiseleva, Elena M. / Stepanchuk, Tanja (2002): "On the Choice of Optimal Coefficients and Optimal Nodes of the Quadrature Formulae for Functional Classes Given by Quasimetrics", Journal of Automation and Information Sciencies, 34, S. 57-67.
Kiseleva, Elena M. / Stepanchuk, Tanja (2002): "Search for the Global Minimum of a Nondifferentiable Function by the Method of Optimal Set Partitioning", Journal of Automation and Information Sciencies, 34, S. 36-49.
Mild, Andreas / Natter, Martin (2002): "Collaborative Filtering or Regression Models for Internet Recommendation Systems?", Journal of Targeting, Measurement and Analysis for Marketing, Vol. 10 (4), 304-313.
Natter, Martin / Feurstein, Markus (2002): "Real World Performance of Choice-Based Conjoint Models", European Journal of Operational Research, Vol. 137 (2002), 448-458.
Natter, Martin / Weber, Andreas / Bach, Heinz / Mild, Andreas (2002): "A multivariate regression model for waste glass prediction", Forum Ware International, 30.
Wertenbroch, Klaus / Skiera, Bernd (2002): "Measuring Consumer Willingness to Pay at the Point of Purchase", Journal of Marketing Research, 39, S. 228-241 [Download]
Faure, Corinne (2001): Comment gérer les équipes de développement de produits nouveaux, [Managing new product development teams], Recherche et Applications en Marketing, 16 (2), 77-86.
Hildebrandt, Lutz / Klapper, Daniel (2001): "The Analysis of Price Competition Between Corporate Brands", International Journal of Research in Marketing, Vol. 18 (1/2), 139-159
Natter, Martin / Feurstein, Markus (2001): "Correcting for CBC Model Bias: A Hybrid Scanner Data - Conjoint Model", The International Review of Retail, Distribution and Consumer Research (IRRDCR), Vol. 1 (3), 1-8.
Natter, Martin / Mild, Andreas / Feurstein, Markus / Dorffner, Georg / Taudes, Alfred (2001):"The Effect of Incentive Schemes and Organizational Arrangements on the New Product Development Process, Management Science, Vol. 47 (8), 1029-1045.
Pennings, Enrico / Natter, Martin (2001): "Strategic Diversification and Capacity Utilization", International Journal of Production Economics, Vol. 72, (3), 261-272.
Feurstein, Markus / Natter, Martin (2000): "Fast high precision decision rules for valuing manfacturing flexibility", European Journal of Operational Research (EJOR), Vol. 120 (1), 108-117.
Klapper, Daniel (2000): "Einflußgrößen von regulären Preiselastizitäten, Preisaktionselastizitäten und Kreuzpreiselastizitäten", OR Spectrum, Vol. 22 (1), 135-157
Olderog, Torsten / Skiera, Bernd (2000): "The Benefits of Bundling Strategies", Schmalenbach Business Review, Vol. 1, S. 137-160 [Download]
Reutterer, Thomas / Natter, Martin (2000): "Segmentation Based Competitive Analysis with MULTICLUS and Topology Representing Networks", Computers and Operations Research, special issue on neural networks for business applications, Vol. 27, 1227-1247.
Hruschka, Harald / Natter, Martin (1999): "Comparing performance of feedforward neural nets and K-means for cluster-based market segmentation", European Journal of Operational Research (EJOR), Vol. 114, (2), 346-358.
Lint, O. / Pennings, H. / Natter, M (1999): "Optionsmanagement in F&E: Eine Fallstudie", Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, Kontaktstudium, Heft 10, 990-1006.
Natter, Martin (1999): "Conditional Market Segmentation by Neural Networks: a Monte Carlo Study", Journal of Retailing and Consumer Services, Vol. 6(4), 237-248.
Skiera, Bernd / Spann, Martin (1999): "The Ability to Compensate for Suboptimal Capacity Decisions by Optimal Pricing Decisions", European Journal of Operational Research, 118, 450-463 [Download]
Heimel, Jörg Peter / Hruschka, Harald / Natter, Martin / Taudes, Alfred (1998): "Konnexionistische Kaufakt- und Markenwahlmodelle", Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, Heft 7/8, 596-613.
Mick, David Glen / Faure, Corinne (1998): Consumer Self-Gifts in Achievement Contexts: The Role of Outcomes, Attributions, Emotions, and Deservingness, International Journal of Research in Marketing, 15, 293-307.
Natter, Martin / Hruschka, Harald (1998): "Evaluation of Aggressive Competitive Pricing Strategies", Marketing Letters, Vol. 9 (4), 337-347
Skiera, Bernd / Albers, Sönke (1998): "COSTA: Contribution Optimizing Sales Territory Alignment", COSTA: Contribution Optimizing Sales Territory Alignment", Marketing Science, 18, 196-213 [Download]
Taudes, Alfred / Natter, Martin / Trcka, Michael (1998): "Real Option Valuation with Neural Networks", International Journal of Intelligent Systems in Accounting, Finance and Management, 7, 43-52.
Haefke, Christian / Natter, Martin / Soni, Tarun / Otruba, Heinrich (1997): "Adaptive Methods in Macroeconomic Forecasting", International Journal of Intelligent Systems in Accounting, Finance and Management (ISAF), Vol. 6 (1), 1-10, Wiley.
Schweiger, Günter / Otter, Thomas / Strebinger, Andreas (1997): "The Influence of Country of Origin and Brand on Product Evaluation and the Implications thereof for Location Decisions", CEMS Business Review, 2, 5-26
Cooper, Lee G. / Klapper, Daniel / Inoue, Akihiro (1996): "Competitive-Component Analysis: A New Approach to Calibrating Asymmetric Market-Share Models", Journal of Marketing Research, Vol. 33, May, 224-238
Hruschka, Harald / Natter, Martin (1995): "Clusterorientierte Marktsegmentierung mit Hilfe künstlicher Neuraler Netze", Marketing Zeitschrift für Forschung und Praxis, 17. Jahrgang, Heft 4, 249-254.
Hruschka, Harald / Natter, Martin (1993): "Analyse von Marktsegmenten mit Hilfe konnexionistischer Modelle", Zeitschrift für Betriebswirtschaft, 63. Jahrgang, Heft 5, 425-442.
