VHB Ranking A+

Schlereth, Christian / Skiera (2016), "Two New Features in Discrete Choice Experiments to Improve Willingness to Pay Estimation that Result in New Methods: Separated (Adaptive) Dual Response", Management Science, forthcoming.

 

Ringel, Daniel / Skiera, Bernd (2015), "Visualizing Asymmetric Competition among More than 1,000 Products Using Big Search Data", Marketing Science, Vol. 35, Issue 3, 511-534.

 

Wies, Simone / Moorman, Christine (2015), "Going Public: How Stock Market Listing Changes Firm Innovation Behavior", Journal of Marketing Research, October 2015, Vol. 52 (5), S. 694-709.

 

Schulze, Christian / Schöler, Lisa / Skiera, Bernd (2014), "Not All Fun and Games: Viral Marketing for Utilitarian Products", Journal of Marketing, Vol. 78, Issue 1, 1-19 (finalist for the MSI/H. Paul Root Award of the Marketing Science Institute and the American Marketing Association)

 

Landwehr, Jan R./Wentzel, Daniel/Herrmann, Andreas (2013): “Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure”, in: Journal of Marketing, 77 (5), S. 92-107.

 

Hildebrand, Christian/Häubl, Gerald/Herrmann, Andreas/Landwehr, Jan R. (2013): “When Social Media Can Be Bad For You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products”, in: Information Systems Research, 24 (1), S. 14-29.

 

Büschken, Joachim, Thomas Otter, and Greg Allenby (2013), “The Dimensionality of Customer Satisfaction Survey Reponses and Implications for Driver Analysis”, forthcoming at Marketing Science.

 

Skiera, Bernd / Abou Nabout, Nadia (2013): "PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising", Marketing Science, Vol. 32 (2), 213-220, Finalist in the 2011-12 ISMS-MSI Practice Prize Competition.

 

Wachtel Stephan, Otter Thomas (2013) "Successive sample selection and its relevance for management decisions", Marketing Science, Vol. 32, 170-185.

 

Schulze, Christian / Skiera, Bernd / Wiesel, Thorsten (2012), "Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation", Journal of Marketing, Vol. 76 (March), 17-32 (finalist for the 2012 MSI/H. Paul Root Award of the Marketing Science Institute and the American Marketing Association)

 

Hinz, Oliver / Skiera, Bernd / Barrot, Christian / Becker, Jan (2011), "An Empirical Comparison of Seeding Strategies for Viral Marketing", Journal of Marketing, 75 (November), 55-71 (finalist for the 2011 MSI/H. Paul Root Award MSI/H. Paul Root Award of the Marketing Science Institute and the American Marketing Association).

 

Schmitt, Philipp / Skiera, Bernd / Van den Bulte, Christophe (2011), "Referral Programs and Customer Value", Journal of Marketing, Vol. 75, Issue 1, 46-59 (winner of the MSI/H. Paul Root Award MSI/H. Paul Root Award of the Marketing Science Institute and the American Marketing Association).

 

Skiera, Bernd / Bermes, Manuel / Horn, Lutz (2011), "Customer Equity Sustainability Ratio: A New Metric for Assessing a Firm’s Future Orientation", Journal of Marketing, Vol. 75 (May), 118-131.

 

Otter, Thomas, Timothy J. Gilbride, and Greg Allenby (2011), “Testing Models of Strategic Behavior Characterized by Conditional Likelihoods”, Marketing Science, Vol. 30, 686-701.

 

Landwehr, Jan R./Labroo, Aparna A./Herrmann, Andreas (2011): "Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts", in: Marketing Science, 30 (3), S. 416-429.

 

Landwehr, Jan R./McGill, Ann L./Herrmann, Andreas (2011): "It's Got the Look: The Effect of Friendly and Aggressive "Facial" Expressions on Product Liking and Sales", in: Journal of Marketing, 75 (3), S. 132-146.

 

Miller, K. / Hofstetter, R. / Krohmer, H. / Zhang, J. (2011): How Should We Measure Consumers? Willingness to Pay? An Empirical Comparison of State-of-the-Art Approaches, Journal of Marketing Research, 48(1), 172-184. ((Link: http://journals.ama.org/doi/abs/10.1509/jmkr.48.1.172)), Appendix: JMR Web Appendix ((Link: https://www.ama.org/Documents/how_should_we_measure_consumers.pdf)), 

 

Otter, Thomas / Greg Allenby / Trish van Zandt (2008), "An Integrated Model of Choice and Response Time", Journal of Marketing Research, Vol.45(5), 593 - 607.

 

Wiesel, Thorsten / Skiera, Bernd / Villanueva, Julián (2008): "Customer Equity – An Integral Part of Financial Reporting", Journal of Marketing, Vol. 72(March), 1-14. (Finalist for the Journal of Marketing's 2008 MSI/H. Paul Root Award)

 

Qing, Liu / Otter, Thomas / Allenby, Greg (2007): "Investigating Endogeneity Bias in Marketing", Marketing Science, Vol. 26(5), 642-650

 

Lambrecht, Anja / Seim, Katja / Skiera, Bernd (2007): "Does Uncertainty Matter? Consumer Behavior under Three-Part Tariffs", Marketing Science, Vol. 26(5), p. 698-710.

 

Lambrecht, Anja / Skiera, Bernd (2006): "Paying Too Much and Being Happy About It: Existence, Causes and Consequences of Tariff-Choice Biases", Journal of Marketing Research, Vol. 18, No. 2, May 2006. - „Best Paper Award 2007“ des Verbands der Hochschullehrer für Betriebswirtschaft

 

Spann, Martin / Skiera, Bernd (2003): "Internet-Based Virtual Stock Markets for Business Forecasting", Management Science,49, 1310-1326.

 

Wertenbroch, Klaus / Skiera, Bernd (2002): "Measuring Consumer Willingness to Pay at the Point of Purchase", Journal of Marketing Research, 39, S. 228-241.

 

Skiera, Bernd / Albers, Sönke (1998): "COSTA: Contribution Optimizing Sales Territory Alignment", COSTA: Contribution Optimizing Sales Territory Alignment", Marketing Science, 18, 196-2

VHB Ranking A

Kostyra, D./Reiner, J./Natter, M./Klapper, D. (2016) “Decomposing the Effects of Online Customer Reviews on Brand, Price, and Product Attributes”, International Journal of Research in Marketing, Vol. 32 (1), forthcoming.

 

Eisenbeiß, Maik / Wilken, Robert / Skiera, Bernd / Cornelissen, Markus (2015), "Understanding and Investigating the Effectiveness of Deal-of-the-Day Promotions", International Journal of Research in Marketing, Vol. 32, Issue 4, 387-397

 

Schulz, Fabian / Schlereth, Christian / Mazar, Nina / Skiera, Bernd (2015), "Advance Payment Systems: Paying Too Much Today and Being Satisfied Tomorrow", International Journal of Research in Marketing, Vol. 32, Issue 3, 238-250 (Winner of the Best Paper Award of IJRM's Special Issue on "Marketing and Innovation")

 

About Nabout, Nadia / Lilienthal, Markus / Skiera, Bernd (2014), "Empirical Generalizations in Search Engine Advertising", Journal of Retailing, Vol. 90, Issue 2, 206–216

 

Kim, Ju-Young / Brünner, Tobias / Skiera, Bernd / Natter, Martin (2014), "A Comparison of Different Pay-per-Bid Auction Formats", International Journal of Research in Marketing, Vol. 31, Issue 4, 368-379

 

Schlereth, Christian / Eckert, Christine / Schaaf, René / Skiera, Bernd (2014): "Measurement of Preferences with Self-Explicated Approaches: A Classification and Merge of Trade-off- and Non-trade-off-based Evaluation Types", European Journal of Operational Research,Vol. 238, Issue 1, 185-198

 

Schöler, Lisa / Skiera, Bernd / Tellis, Gerard (2014), "Stock Market Returns to Financial Innovations Before and During the Financial Crisis in the United States and Europe", Journal of Product Innovation Management, Vol. 31, Issue 5, 973-986

 

Wilken, Robert / Dost, Florian / Eisenbeiß, Maik / Skiera, Bernd (2014), "On the Edge of Buying: A Targeting Approach for Indecisive Buyers Based on Willingness-to-Pay Ranges", Journal of Retailing, Vol. 90, Issue 3, 393–407

 

Hofstetter, R. / Miller, K. / Krohmer, H. / Zhang, J. (2013): How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?, Journal of Product Innovation Management, 30(5), 1042-53. ((Link: http://onlinelibrary.wiley.com/doi/10.1111/jpim.12040/full))

 

Reiner, Jochen / Natter, Martin / Skiera, Bernd (2014): "The Impact of Buy-Now Features in Pay-Per-Bid Auctions", Journal of Management Information Systems,
Vol 31 (2), 77-104

 

Abou Nabout, Nadia / Skiera, Bernd / Stepanchuk, Tanja / Gerstmeier, Eva (2012): "An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing", International Journal of Research in Marketing, Vol. 29, 68-80, Winner of the IJRM Best Paper Award 2012.

 

Gensler, Sonja / Leeflang, Peter S.H. / Skiera, Bernd (2012): "Impact of Online Channel Use on Customer Revenues and Costs to Serve: Considering Product Portfolios and Self-Selection", International Journal of Research in Marketing, Vol. 29 (2), 192-201

 

Gensler, Sonja / Hinz, Oliver / Skiera, Bernd / Theysohn, Sven (2012), "Willingness-to-Pay Estimation with Choice-Based Conjoint Analysis: Addressing Extreme Response Behavior with Individually Adapted Designs", European Journal of Operational Research, 219, 368-378

 

Schlereth, Christian / Skiera, Bernd (2012): "Measurement of Consumer Preferences for Bucket Pricing Plans with Different Service Attributes", International Journal of Research in Marketing, 29(2), 167-180.

 

Soukhoroukova, Arina / Spann, Martin / Skiera, Bernd (2012), "Sourcing, Filtering, and Evaluating New Product Ideas: An Empirical Exploration of the Performance of Idea Markets", Journal of Product Innovation Management, Vol. 29, Issue 1, 100-112

 

Spann, Martin / Häubl, Gerald / Skiera, Bernd / Bernhardt, Martin (2012), "Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing”, Journal of Retailing, 88 (1), 131-144.

 

Schlereth, Christian / Skiera, Bernd / Wolk, Agnieszka (2011): "Measuring Consumer Preferences for Metered Pricing of Services", Journal of Service Research, 14(4), 443-459.

 

Gensler, Sonja / Leeflang, Peter S.H. / Skiera, Bernd (2011), "Influence of Online Use on Product Usage Behavior and Consequences for Customer Channel Migration Strategies", International Journal of Research in Marketing, conditionally accepted

 

Hildebrand, Christian/Landwehr, Jan R./Herrmann, Andreas (2011): "When Artificial Feedback Hurts – Empirical Evidence from Community-Based Configuration Systems", in: Proceedings of the International Conference on Information Systems (ICIS), Shanghai.

 

Loock, Claire/Staake, Thorsten/Landwehr, Jan R. (2011): "Green IS Design and Energy Conservation: An Empirical Investigation of Social Normative Feedback", in: Proceedings of the International Conference on Information Systems (ICIS), Shanghai.

 

Hennig-Thurau, Thorsten / Malthouse, Ed / Friege, Christian / Gensler, Sonja / Lobschat, Lara / Rangaswamy, Arvind / Skiera, Bernd (2010), "The Impact of New Media on Customer Relationships: From Bowling to Pinball", Journal of Service Research, Vol. 13, Issue 3, 311-330. (Award Finalist for the "Best Article" in Journal of Service Research 2010).

 

Hinz, Oliver / Eckert, Jochen / Bernd Skiera (2011): "Drivers of the Long Tail Phenomenon: An Empirical Analysis", Journal of Management Information Systems Vol. 27. No. 4. pp. 43-69.

 

Schlereth, Christian / Stepanchuk, Tanja / Skiera, Bernd (2010): "Optimization and Analysis of the Profitability of Tariff Structures with Two-Part Tariffs", European Journal of Operational Research, 206 (3), 691-701.

 

Landwehr, Jan R./Wentzel, Daniel/Herrmann, Andreas (2010): "Computer-Generated Cars you have to Love: How Image Morphing and Warping help Designers to Optimize their Design Sketches", in: Proceedings of the International Conference on Information Systems (ICIS), St. Louis.

 

Pauwels, Koen / Ambler, Tim / Clark, Bruce / LaPointe, Pat / Reibstein, David / Skiera, Bernd / Wierenga, Berend / Wiesel, Thorsten (2009), "Dashboards & Marketing: Why, What, How and Which Research is Needed?", Journal of Service Research, Vol. 12, Issue 2, 175-189.

 

Spann, Martin / Ernst, Holger / Skiera, Bernd / Soll, Jan Henrik (2009): "Identification of Lead Users for Consumer Products via Virtual Stock Markets", Journal of Product Innovation Management 26(3), S. 322-335

 

Otter, Thomas / Johnson, Joe / Rieskamp, Jörg / Allenby, Greg / Brazell, Jeff / Adele, Diedrich / Hutchinson, Wes / MacEachern, Steven / Shiling, Ruan / Townsend, Jim (2008): "Sequential Sampling Models of Choice: Some Recent Advances", Marketing Letters 19(3-4).

 

Allenby, Greg / Fennell, Geraldine / Huber, Joel / Eagle, Thomas / Gilbride, Tim / Horsky, Dan / Kim, Jaehwan / Lenk, Peter / Johnson, Rich / Ofek, Elie / Orme, Brian / Otter, Thomas / Walker, Joan (2005): "Adjusting Choice Models to Better Predict Market Behavior", Marketing Letters, 16, 197-208

 

Otter, Thomas / Frühwirth-Schnatter, Sylvia / Tüchler, Regina (2004): "Capturing consumer heterogeneity in metric conjoint analysis using Bayesian mixture models", International Journal of Research in Marketing, 21, 285-297

 

Skiera, Bernd / Spann, Martin (1999): "The Ability to Compensate for Suboptimal Capacity Decisions by Optimal Pricing Decisions", European Journal of Operational Research, 118, 450-463.

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