Prof. Cindy Chung, Ph.D.
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Interessen
- Consumer Behaviour
- Cross-cultural consumer behaviour
- Psychological factors affecting the adoption of self-serving technology
- Word-of-mouth behaviour
Zur Person
Professor Chung obtained her Ph.D degree from the University of British Columbia, Vancouver, Canada where she also taught various marketing courses. Previous to joining the Goethe-University in 2010, Professor Chung was Assistant Professor at the Nanyang Business School in the Nanyang Technological University in Singapore. Her research interests include Consumer Behaviour specifically relating to word-of-mouth behaviour, psychological factors affecting the adoption of self-serving technology, and cross-cultural consumer behaviour. She has published in Journal of Retailing, Marketing Letters, and Journal of Business Research.
