Zeitschriften

Lim, Boon C. / Chung, Cindy M.Y. (2010): “The Impact of Word-of-Mouth Communication on Attribute Evaluation,” Journal of Business Research, in press.

Chung, Cindy M.Y. / Tsai Qianyi (2009): “The Effects of Regulatory Focus and Tie Strength on Word-of-Mouth Behaviour,” Asia Pacific Journal of Marketing and Logistics, 21 (3), 329-341.

Ying, Ho Lai / Chung, Cindy M.Y. (2007): “The Effects of Single-Message Single-Source Mixed Word-of-Mouth on Product Attitude and Purchase Intention,” Asia Pacific Journal of Marketing and Logistics, 19 (1), 75-64.

Chung, Cindy M.Y. / Peter R. Darke (2006): “The Consumer as Advocate: Self-Relevance, Culture, and Word-of-Mouth,” Marketing Letters, 17 (4), 269-279.

Darke, Peter R. / Chung, Cindy M.Y. (2005): "Effects of Pricing and Promotion on Perceptions of Product Quality: It Depends on How you Frame it," Journal of Retailing, 81 (1), 35-47.

Erramilli, M. Krishna / Sharma, Piyush / Chung, Cindy M.Y. / Sivakumaran, Bharadhwaj (2005): “Health Literacy, Sex Education and Contraception: The Singapore Experience,” Studies in Communication Sciences, Special Issue, Health Literacy, 5 (2), 147-158.