Otter, Thomas, Timothy J. Gilbride, and Greg Allenby (2011), “Testing Models of
Strategic Behavior Characterized by Conditional Likelihoods”, Marketing
Science, forthcoming.

Otter, Thomas / Greg Allenby / Trish van Zandt (2008), "An Integrated Model of Choice and Response Time", Journal of Marketing Research, Vol.45(5), 593 - 607.  [Link]

Qing, Liu / Otter, Thomas / Allenby, Greg (2007): "Investigating Endogeneity Bias in Marketing", Marketing Science, Vol. 26(5), 642-650

Otter, Thomas / Johnson, Joe / Rieskamp, Jörg / Allenby, Greg / Brazell, Jeff / Adele, Diedrich / Hutchinson, Wes / MacEachern, Steven / Shiling, Ruan / Townsend, Jim (2008): "Sequential Sampling Models of Choice: Some Recent Advances", Marketing Letters 19(3-4) [Link]

Allenby, Greg / Fennell, Geraldine / Huber, Joel / Eagle, Thomas / Gilbride, Tim / Horsky, Dan / Kim, Jaehwan / Lenk, Peter / Johnson, Rich / Ofek, Elie / Orme, Brian / Otter, Thomas / Walker, Joan (2005): "Adjusting Choice Models to Better Predict Market Behavior", Marketing Letters, 16, 197-208

Otter, Thomas / Frühwirth-Schnatter, Sylvia / Tüchler, Regina (2004): "Capturing consumer heterogeneity in metric conjoint analysis using Bayesian mixture models", International Journal of Research in Marketing, 21, 285-297

Schweiger, Günter / Otter, Thomas / Strebinger, Andreas (1997): "The Influence of Country of Origin and Brand on Product Evaluation and the Implications thereof for Location Decisions", CEMS Business Review, 2, 5-26

Chandukala, Sandeep R.  / Kim, Jaehwan  / Otter, Thomas  / Rossi, Peter E. / Allenby, Greg M.  (2008), “Choice Models in Marketing: Economic Assumptions, Challenges and Trends”, Foundations and Trends in Marketing, 2, 2, 97–184.

Ruan / Shiling / MacEachern, Steven / Otter, Thomas / Dean, Angela (2008): "Dependent Poisson Race Models and Modeling Dependence in Conjoint Choice Experiments", Psychometrika, Vol. 73(2), 261-288

Sonnier / Garret / Ainslie, Andrew / Otter, Thomas (2007): "Heterogeneity Distributions of Willingness-to-Pay in Choice Models", Quantitative Marketing and Economics, Vol. 5, 313-331

Otter, Thomas / Frühwirth-Schnatter, Sylvia / Tüchler, Regina (2004): "Bayesian Analysis of the Heterogeneity Model", Journal of Business & Economic Statistics, 22, 1, 2-15