Bücher

Messerschmidt, Christian M. / Berger, Sven C. / Skiera, Bernd (2010): "Web 2.0 im Retail Banking - Einsatzmöglichkeiten, Praxisbeispiele und empirische Nutzeranalyse", Gabler Verlag, Springer Fachmedien Wiesbaden GmbH
Wissenschaftliche Zeitschriften
Berger, Sven C. / Messerschmidt, Christian M. (2009): "Babbling Before Banking? Online Communities for Pre-Purchase Information Seeking in Financial Services", International Journal of Bank Marketing 27(6), 446-466. [Download]
Begutachtete Konferenzbeiträge in Proceedings
Messerschmidt, Christian / Yildirim, Deniz (2011): "The Effects of Outcome Expectations on Monetary- and Non-Monetary Rewarded Product Recommendations in Open- and Invitation-only Social Networking Sites: An Empirical Comparison of Facebook and ASmallWorld", "10. Internationale Tagung Wirtschaftsinformatik (WI) 2011", Zürich, Schweiz.
Messerschmidt, Christian M. / Lilienthal, Markus / Skiera, Bernd (2010): "Integration of Technology Perceptions in Discrete Choice Experiments: Connecting CBC and TAM via the No-Choice-Option" in: Proceedings of the Australia and New Zealand Marketing Academy Conference (ANZMAC) 2010, Christchurch, New Zealand.
Lilienthal, Markus / Messerschmidt, Christian M. / Skiera, Bernd (2010): "The Utility of TAM-Perceptions: Integration of Technology Perceptions into Choice-Based Conjoint Analysis" in: Proceedings of the Australasian Conference on Information Systems (ACIS) 2010, Brisbane, Australia.
Messerschmidt, Christian M. / Lilienthal, Markus (2010): "Acceptance of a WebOS as a Commercial Consumer Service" in: Proceedings of the 18th European Conference on Information Systems, Pretoria, South Africa.
Messerschmidt, Christian M. (2009): "Adoption of Grid Computing: an empirical verification of an inter- and intra-organizational approach", Proceedings of 13th Pacific Asia Conference on Information Systems (PACIS) 2009, Hyderabad, India. (Best Paper Award)
Hinz, Oliver / Messerschmidt, Christian / Schmidt, Nadine (2009): "Empirische Analyse von Seeding-Strategien für Viral-Marketing-Kampagnen", "9. Internationale Tagung Wirtschaftsinformatik (WI) 2009", Wien, Österreich.
Transferbeiträge
Messerschmidt, Christian / Hinz, Oliver (2010): "The Adoption of Inter-Organizational Systems in Financial Services", EFL Quarterly, 3 (2010), 6-8.
Messerschmidt, Christian M./ Mosch, Anita (2010): "Zielgruppe Digital Natives - Bankkunde 2.0", in: Bankmagazin 01/2010 [Download]
Messerschmidt, Christian M. / Berger, Sven C. / Skiera, Bernd (2009): "Hot or Not? Acceptance of Web 2.0 Applications for Retail Banking Customers", EFL Quarterly, Januar 2009. [Download]
Buchbeiträge
Messerschmidt, Christian M. (2009): "Grid-Technologie in deutschen Unternehmen – eine empirische Studie", Hinz et al. (Hrsg.) (2009): "Grid Computing in der Finanzindustrie", Books on Demand, Norderstedt.




