Abou Nabout, Nadia / Skiera, Bernd / Stepanchuk, Tanja / Gerstmeier, Eva (2012): "An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing", International Journal of Research in Marketing, Vol. 29, 68-80. [Download]

Schlereth, Christian / Stepanchuk, Tanja / Skiera, Bernd (2010): "Optimization and Analysis of the Profitability of Tariff Structures with Two-Part Tariffs", European Journal of Operational Research, 206 (3), 691-701. [Link] [Download]

Kiseleva, Elena / Stepanchuk, Tanja (2003): "On the Efficiency of a Global Non-differentiable Optimization Algorithm Based on the Method of Optimal Set Partitioning", Journal of Global Optimization, 25, S. 209-235. [Download]

Kiseleva, Elena M. / Stepanchuk, Tanja (2002): "On the Choice of Optimal Coefficients and Optimal Nodes of the Quadrature Formulae for Functional Classes Given by Quasimetrics", Journal of Automation and Information Sciencies, 34, S. 57-67.

Kiseleva, Elena M. / Stepanchuk, Tanja (2002): "Search for the Global Minimum of a Nondifferentiable Function by the Method of Optimal Set Partitioning", Journal of Automation and Information Sciencies, 34, S. 36-49.

Skiera, Bernd / Gerstmeier, Eva / Stepanchuk, Tanja (2008): "Stichwort Suchmaschinenmarketing", DBW Die Betriebswirtschaft, Vol. 68, S. 113-118.

Stepanchuk, Tanja / Kiseleva, Elena / Stroeva, Viktoriya (2004): "Solving the Two Dimensional Global Optimization Problem Using the Optimal Set Partitioning Method", Applied Mathematics and Mathematical Modelling Issues (Voprosi prikladnoi matematiki i matematicheskogo modelirovanija), S. 160-172.

Stepanchuk, Tanja / Kiseleva, Elena / Stroeva, Viktoriya (2004): "The Optimal Conditions for the Optimal Set Partitioning Problem in Terms the Sets Function Theory", Applied Mathematics and Mathematical Modelling Issues (Voprosi prikladnoi matematiki i matematicheskogo modelirovanija), S. 110-117.

Stepanchuk, Tanja (2002): "Reduction the Problem of Construction the Optimal Quadrature to the Optimal Set Partitioning Problem", Applied Mathematics and Mathematical Modelling Issues (Voprosi prikladnoi matematiki i matematicheskogo modelirovanija), S. 166-170.

Kiseleva, Elena / Boyko, Nikita / Stepanchuk, Tanja (2001): "Application the Optimal Set Partitioning Methods to Solving One Class of the Group Choice Problems", Applied Mathematics and Mathematical Modelling Issues (Voprosi prikladnoi matematiki i matematicheskogo modelirovanija), S. 40-47.

Stepanchuk, Tanja (2001): "About the Type of the Penalty Function in the Global Optimization Problem Based on the Optimal Set Partitioning", Dynamic Systems (Dinamicheskie systemi), 17, S. 215 - 222.

Stepanchuk, Tanja / Gerstmeier, Eva / Skiera, Bernd (2008): "Why Performance Based Compensation Plans Lower Profit in Search Engine Marketing", Workshop on Adauctions (ACM Electronic Commerce Conference), Chicago, USA, July 2008.

Stepanchuk, Tanja (2008): "An Empirical Examination of the Relation between Bids and Positions of Ads in Sponsored Search", 21st Bled eConference, eCollaboration: Overcoming Boundaries through Multi-Channel Interaction, Bled, Slovenia, June 2008. [Download]

Stepanchuk, Tanja / Schlereth, Christian / Skiera, Bernd (2008): "Influence of Nonlinear Tariff Structures on Service Providers’ Profitability", Proceedings of the 30th INFORMS Marketing Science Conference, Vancouver, June 2008.

Stepanchuk, Tanja / Schlereth, Christian / Skiera, Bernd (2008): "How Do Tariff Structures Influence Service Providers’ Profitability?", Proceedings of the 37th EMAC Conference, Brighton, Great Britain, May 2008.

Gerstmeier, Eva / Skiera, Bernd / Stepanchuk, Tanja (2008): "An Analyis of the Optimality of Different Bidding Heuristics", Proceedings of the 37th EMAC Conference, Brighton, Great Britain, May 2008.

Schlereth, Christian / Skiera, Bernd / Stepanchuk, Tanja (2007): "Optimization of Optional Two-Part-Tariffs", EURO XXII - 22 European Conference on OR, Prague, July 2007.

Skiera, Bernd / Stepanchuk, Tanja / Gerstmeier, Eva (2007): "Why Paying for Performance easily Lowers Profit in Search Engine Marketing", INFORMS Marketing Science Conference, Proceedings of the 29th INFORMS Marketing Science Conference, Singapore, June 2007.

Skiera, Bernd / Stepanchuk, Tanja / Gerstmeier, Eva (2007): "How Deviations from the Optimal Bidding Strategy Influence Profit in Paid Search", Proceedings of the 36th EMAC Conference, Reykjavik, Island, May 2007.

Stepanchuk, Tanja / Skiera, Bernd / Gerstmeier, Eva (2007): "A Critical Examination of Performance-Based Compensation Practices in Search Engine Marketing", EMAC, Proceedings of the 36th EMAC Conference, Reykjavik, Island, May 2007.

Kiseleva, Elena / Stepanchuk, Tanja (2005): "Solution the One Class of the Group Choice Problems Using the Optimal Set Partitioning", Operations Research 2005, Bremen, 132.

Stepanchuk, Tanja / Khaykin, Pavlo (2005): "Scoring Systems in Medicine: Prediction the Cource of Hepatitis", Operations Research 2005, Bremen, 123.

Stepanchuk, Tanja / Kiseleva, Elena (2003): "Solution the Optimal Set Partitioning Problem as a Problem of Minimization the Sets Function", 18th International Symposium on Mathematical Programming, Copenhagen, 159.

Kiseleva, Elena / Stepanchuk, Tanja (2001): "Application the Optimal Set Partitioning Method to the Global Optimization Problem of Three Variable Function", Operations Research 2001, Rotterdam, 143.

Kiseleva, Elena / Stepanchuk, Tanja (2000): "The Algorithm of Global Optimization Based on Partitioning the Admissible Domain at the Local Minima Attraction Spheres", 17th International Symposium on Mathematical Programming, Atlanta, 132.

Skiera, Bernd / Stepanchuk, Tanja / Gerstmeier, Eva (2008): "Erfolgsstrategien für das Suchmaschinenmarketing", Wirtschaft und Berufserziehung (11.08), S. 28-32. [Download]

Skiera, Bernd / Gerstmeier, Eva / Stepanchuk, Tanja (2008): "Suchmaschinenmarketing: Rentable Wortwahl", Absatzwirtschaft, 51. Jg., Sonderausgabe zum Deutschen Marketing-Tag 2008, 51. Jg., S. 154-156. [Download]

Skiera, Bernd / Gerstmeier, Eva / Stepanchuk, Tanja / Ziesche, Jörg (2008): "Suchmaschinenmarketing: Profitable Kampagnensteuerung", Bankpraktiker 4(3), S. 138-142. [Download]

Skiera, Bernd / Gerstmeier, Eva / Stepanchuk, Tanja (2007): "Erfolge kalkulieren", Managementkompass Suchmaschinenmarketing B2B, Mai 2007, S.20-23.

Skiera, Bernd / Gerstmeier, Eva / Stepanchuk, Tanja (2007): "Profitable Search Engine Marketing For Financial Services", EFL Quarterly, März 2007.

Skiera, Bernd / Gerstmeier, Eva / Stepanchuk, Tanja / Pfaff, Donovan (2007): "Potenziale für Unternehmen im Suchmaschinenmarketing", USP - Menschen im Marketing, 3/2007, S. 24-25.

Skiera, Bernd / Gerstmeier, Eva / Stepanchuk, Tanja (2007): "Optimale Positionierung von Suchwortanzeigen" in: Schwarz, T. (Hrsg.), "Leitfaden Online-Marketing", S. 338-343.

Skiera, Bernd / Gerstmeier, Eva / Stepanchuk, Tanja (2007): "Suchmaschinenmarketing" in Bauer, H. H. / Große-Leege, D. / Rösger, J. (Hrsg.): "Interactive Marketing im Web 2.0 +", München, S. 283-294.

Boyzun, Nataly / Kiseleva, Elena / Stepanchuk, Tanja (2004): "Simulation the Optimal Investment Portfolio via the H. Markovitz Approach", Dnepropetrovsk, 24p.

Stepanchuk, Tanja / Kiseleva, Elena (2004): "Simulation the Optimal Investment Portfolio by the Capital Assets Valuation Method", Dnepropetrovsk, 24p.

Stepanchuk, Tanja / Kiseleva, Elena / Pritomanova, Olga (2004): "Simulation the Bank Credit Risk Using the Neirofuzzy Technique", Dnepropetrovsk, 24p.

Stepanchuk, Tanja (2010): "Optimal Pricing Strategies. How Nonlinear Programming Enables Optimal Pricing in Digital Environment", Verlag Dr. Kovač, Hamburg (zugleich: Kumulative Diss. Univ. Frankfurt, 2010)

Algorithms for Solving Some Classes of Optimization Problems that are Reduced to the Optimal Set Partitioning Problems (2002): "Algorithms for Solving Some Classes of Optimization Problems that are Reduced to the Optimal Set Partitioning Problems", PhD. thesis, Dnepropetrovsk National University of Ministry of Education of Ukraine, Dnepropetrovsk, 216p.