Publications and Conference Proceedings

Schöler, Lisa / Skiera, Bernd / Rego, Lopo L. (2011): "Media Expenditure Effectiveness And Firm Performance", in Proceedings of the 33rd INFORMS Marketing Science Conference, Houston, USA

Schöler, Lisa / Skiera, Bernd / Rego, Lopo L. (2011): "Media Expenditure Effectiveness And Firm Performance", in Proceedings of the 40th Conference of the European Marketing Academy (EMAC), Ljubljana, Slovenia

Schöler, Lisa / Skiera, Bernd / Tellis, Gerard J. (2011): "An Analysis of The Financial Performance of Innovative, Complex and Financially Risky Innovations", in Proceedings of the 40th Conference of the European Marketing Academy (EMAC), Ljubljana, Slovenia

Schöler, Lisa / Skiera, Bernd / Tellis, Gerard J. (2011): "An Analysis of The Financial Performance of Innovative, Complex and Financially Risky Innovations", in Proceedings of the 33rd INFORMS Marketing Science Conference, Houston, USA 

Schulze, Christian / Schöler, Lisa / Skiera, Bernd (2010): "Walking a Fine Line: Analyzing the Effects of (In)Appropriate Viral Marketing Designs", in Proceedings of the 32nd INFORMS Marketing Science Conference, Cologne, Germany

Schulze, Christian / Schöler, Lisa / Skiera, Bernd (2010): "Walking a Fine Line: Analyzing the Effects of (In)Appropriate Viral Marketing Designs", in Proceedings of the 39th Conference of the European Marketing Academy (EMAC), Copenhagen, Denmark