Abou Nabout, Nadia / Skiera, Bernd (2012): "Return on Quality Improvements in Search Engine Marketing", Journal of Interactive Marketing, forthcoming.

Abou Nabout, Nadia / Skiera, Bernd / Stepanchuk, Tanja / Gerstmeier, Eva (2012): "An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing", International Journal of Research in Marketing, Vol. 29, 68-80. [Download]

Abou Nabout, Nadia (2012): "Optimal Search Engine Marketing", Dr. Kovač, Hamburg. [Dr. Kovač] 

Abou Nabout, Nadia / Skiera, Bernd (2011): "Qualitätsfaktor-Verbesserungen im SEM erfolgreich nutzen", in: Infopark Internet Congress (IICO), Berlin, Germany.

Abou Nabout, Nadia / Skiera, Bernd (2011): "Profitability of Search Engine Marketing", in: Doctoral Colloquium at the 40th Conference of the European Marketing Academy (EMAC), Ljubljana, Slovenia.

Abou Nabout, Nadia / Skiera, Bernd (2011): "Return on Quality Improvements in Search Engine Marketing", in: Proceedings of the 33rd INFORMS Marketing Science Conference, Houston, Texas, USA.

Abou Nabout, Nadia / Skiera, Bernd (2010): "Is 1+1 Really 2? Synergy and Cannibalization Effects in Keyword Advertising", in: Proceedings of the 32nd INFORMS Marketing Science Conference, Cologne, Germany.

Skiera, Bernd / Abou Nabout, Nadia / Vogel, Steffen (2012), "Suchmaschinenmarketing: mit spitzer Feder rechnen", Bank und Markt, Heft 3, 38-41 [Download]