Publikationen und Konferenzbeiträge

Kraemer, Tim / Hinz, Oliver / Skiera, Bernd (2010): "Return on IT Investments in Two-Sided Markets", Proceedings of the 21st Australasian Conference on Information Systems (ACIS), Brisbane, Australia, December 2010.

Kraemer, Tim / Hinz, Oliver / Skiera, Bernd (2010): "Return on Marketing Investments in Two-Sided Markets", Proceedings of the Australia and New Zealand Marketing Academy Conference (ANZMAC), Christchurch, New Zealand, November 2010.

Kraemer, Tim (2010): "Marketing Investments in Two-Sided Markets", Doctoral Colloquium at the Australia and New Zealand Marketing Academy Conference (ANZMAC), Christchurch, New Zealand, November 2010.

Kraemer, Tim / Hinz, Oliver / Skiera, Bernd (2010): "Asymmetric Network Effects in Two-Sided Markets: Measuring the Value of the Customer Base", 32nd INFORMS Marketing Science Conference, Cologne, Germany, June 2010.

Kraemer, Tim / Hinz, Oliver / Skiera, Bernd (2010): "Asymmetric Network Effects in Two-Sided Markets: Measuring the Value of the Customer Base", Proceedings of the 39th Conference of the European Marketing Academy (EMAC), Copenhagen, Denmark, June 2010. (*nominated for the Best Paper Award based on a Doctoral Dissertation)