Presentation by Thomas Eichentopf, RSM, Erasmus University

Thomas Eichentopf, RSM, Erasmus University: “DO BUSINESS CYCLES CHANGE THE IMPACT OF FOCAL AND COMPETITIVE NEW PRODUCT INTRODUCTIONS ON STOCK PERFORMANCE?” 25.09.14, 13:45 - 15:30, Room RuW 1.201 (Department of Marketing)

Thomas Eichentopf, RSM, Erasmus University: “DO BUSINESS CYCLES CHANGE THE IMPACT OF FOCAL AND COMPETITIVE NEW PRODUCT INTRODUCTIONS ON STOCK PERFORMANCE?” 25.09.14, 13:45 - 15:30, Room RuW 1.201 (Department of Marketing)