Jun.-Prof. Dr. Evert de Haan


Digital Marketing

  • Online advertising
  • Mobile devices
  • Online customer journey

Marketing accountability

  • Customer feedback metrics
  • Customer relationship management
  • Marketing effectiveness 



Evert de Haan holds a position as Junior Professor in Marketing at the Goethe University Frankfurt. He has obtained his PhD in January 2016 at the University of Groningen, The Netherlands. Prior to his PhD he has studied in the Research Master program at the University of Groningen. Before that, he studied Business Administration at that same university.

His research addresses topics related to digital marketing and marketing accountability. Current research projects focus on the usage of mobile devices in the online customer journey, the effectiveness of online advertising and how to use customer metrics and other marketing metrics to improve customer service and firm performance.

Evert de Haan’s research has been published in the International Journal of Research in Marketing, in a number of conference proceedings (e.g., EMAC, Marketing Science) and national journals.