Assistant Prof. Dr. Anja Lambrecht

Aktuelle Position:

Assistant Professor an der London Business School

 

Position an der Goethe Universität:

02/2003 - 08/2004: Doktorandin

 

Erstgutachter der Disputation:

Prof. Dr. Bernd Skiera

 

Forschungsinteressen:

- Marketing decisions in digital environments

  • Nonlinear pricing
  • Consumers’ multi-stage adoption/purchase decisions
  • Targeting in online advertising

- Field Experiments

 

Webseite:

http://www.london.edu/faculty-and-research/faculty/profiles/

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