Publication "Understanding and Investigating the Effectiveness of Deal-of-the-Day Promotions"

It is with great pleasure that the department can report about the following publication:

Eisenbeiß, Maik / Wilken, Robert / Skiera, Bernd / Cornelissen, Markus (2015), "Understanding and Investigating the Effectiveness of Deal-of-the-Day Promotions", International Journal of Research in Marketing, Vol. 32, Issue 4, 387-397

For those wanting to access the whole publication just click here.