Verivox Chairman and CEO Chris Öhlund as our Guest in the Pricing Lecture

The Chairman of the Board and Group CEO of Verivox, Chris Öhlund, was our guest in the pricing lecture of Ass.-Prof. Dr. Klaus Miller with a talk on “Price Comparison Platforms in the Data Economy”.

In his talk Mr. Öhlund discussed the future challenges of an online price comparison platform and illustrated the major trends for the upcoming years. The increasing personalization of services and websites as well as the internet of things will play a fundamental role and be a major driver of the future developments. It was especially interesting to hear that the Quantitative Modeling of marketing phenomena is of increasing importance to the industry for example when measuring the effectiveness of TV campaigns.

We thank Mr. Öhlund for his interesting talk and his visit at Goethe-University in Frankfurt.