Elham Maleki

Interessen

  • Digital Marketing
  • Machine Learning
  • Big Data Analysis
  • Competitive Analysis

Zur Person

Elham Maleki (1991) studierte Industrial Engineering an der Sharif University of Technology in Teheran von 2009 bis 2013 mit Bachelor-Abschluss.

Seit September 2013 nimmt Elham Maleki am “PhD program in Quantitative Marketing” an der Graduate School of Economics, Finance, and Management  teil und absolvierte dort bereits erfolgreich Ihren Master.

Darüber hinaus ist sie seit Mai 2015 Wissenschaftliche Mitarbeiterin und Doktorandin am Lehrstuhl für Electronic Commerce an der Goethe Universität.

Während ihres Studiums in Teheran sammelte sie umfangreiche Erfahrungen über Praktika bei Petrohegzan (Oil and Gas Company) sowie als Wissenschaftliche Hilfskraft an der Sharif University of Technology. Im Rahmen eines Internships in ihrem PhD Studium war sie teil des Data Scientist Teams bei Exatag.


Konferenzvorträge:

  • Maleki, Elham., Ringel, D.M. & Skiera, B. (2016), "Digital Attention Maps: Unveiling Competition for Digital Attention using Online Search", EMAC 2016, Oslo, Norway.
  • Maleki, E., Ringel, D.M. & Skiera, B. (2016), "Digital Consumer Attention: Unveiling Digital Competition Using Online Search", Marketing Science 2016, Shanghai, China.
  • Maleki, E., Ringel, D.M. & Skiera, B. (2016), "A New Approach to Analyze Markets and Market Developments", SALTY Conference of Quantitative Marketing, Tübingen, Germany. 
  • Maleki, E., Ahmadi, I, Abou Nabout, N. & Skiera, B. (2017), "Value of Third-Party Data for Targeting in Online Display Advertising", EMAC 2017, Groningen, Netherlands.
  • Maleki, E., Ahmadi, I, Abou Nabout, N. & Skiera, B (2017), "Value of Third-Party Data for Targeting in Online Advertising", Marketing Science 2017, Los Angeles, USA.
  • Maleki, E., Ringel, D.M. & Skiera, B. (2017), "Competitive Evolution Analysis for Consumer Attention", 15th ZEW Conference, Mannheim, Germany.
  • Maleki, E., Ringel, D.M. & Skiera, B. (2017), "Competitive Evolution Analysis for Consumers’ Attention", 28th ITS European Conference, Passau, Germany.
  • Maleki, E., Ringel, D.M. & Skiera, B. (2017), "Proleptic Market Analysis: Market Analysis based on Consumers’ Attention", 28th Workshop on Information Systems and Economics (WISE 2017), Seoul, Korea.

Forschungsprojekte:

Maleki, E., Ringel, D.M. & Skiera, B. "Proleptic Market Analysis: Market Analysis based on Consumers’ Attention".

Maleki, E., Ahmadi, I, Abou Nabout, N. & Skiera, B, "Value of Targeting Based on Third-Party Data in Online Advertising". 

Maleki, E., "Here or There: Which Location to Target?".

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