Pay For What You Get - Incentive Misalignments in Programmatic Advertising: Evidence from a Randomized Field Experiment

Category: Marketing Seminar
When: 06 Februar 2018
, 12:15
 - 13:30
Where: Campus Westend, RuW 1.201
Speaker: Thomas Frick MSc (Rotterdam School of Management)

More details on Thomas Frick MSc can also be found at: https://www.rsm.nl/people/thomas-frick/

Top