This paper is … How Unfinished Teasers for Digital Content Affect Consumers’ Purchases and Consumption

Category: Marketing Seminar
When: 15 May 2018
, 12:30
 - 13:30
Where: Campus Westend, RuW 1.201
Speaker: Dr. Ann-Kristin Kupfer (Westfälische Wilhelms-Universität Münster)

Ann-Kristin Kupfer (WWU Münster), Gerrit Cziehso (TU Dortmund), and Tobias Schäfers (TU Dortmund)


More details on Dr. Ann-Kristin Kupfer can be found at: