Weaving Interspecies Rhythms: The Fashion Value Chain as a Gathering of Non-Human Timescales
Category: Marketing Seminar
When: 03 February 2026
, 12:15
- 13:30
Where: RuW 1.201
Speaker: Diego Rinallo, PhD (Assoc. Prof. of Marketing, Emlyon Business School)
Weaving Interspecies Rhythms: The Fashion Value Chain as a Gathering of Non-Human Timescales
Abstract: The disastrous environmental impact of the fashion industry can only be addressed by shifting
away from a technological-material logic and anthropocentric understanding of its value chain.
This research adopts a more-than-human perspective to analyse temporal and spatial
interspecies alignment in the territorialized textile value chain of wool in the Alps.
More information on Diego Rinallo, PhD can be found here.