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The Journal of Experimental Psychology: Applied publishes an article on effective brand image creation based on attribute associations: Eckmann, L., Landwehr, J. R., Högden, F., & Unkelbach, C. (forthcoming). The Relative Effectiveness of Conditioning One or Two Attributes to a Brand. Journal of Experimental Psychology: Applied. https://dx.doi.org/10.1037/xap0000513 The article is...[more]

Laura Colm has been honored with the Robert Lusch Early Career Research Award at this year's AMA Winter Academic Conference for her article "Dynamic Governance Matching in Solution Development", co-authored with Andrea Ordanini and Torsten Bornemann. The Robert Lusch Early Career Research Award recognizes a scholar who, early in their academic career, has published an article in an...[more]

“The Art of Slowness: Slow Motion Enhances Consumer Evaluations by Increasing Processing Fluency” / “Face-to-face: Three facial features that may turn the scale in close electoral races”[more]

The Marketing Department contributes a total of 5 presentations to the most important European conference on consumer behavior[more]

Marketing Department with a total of 21 contributions at the most important European marketing conference EMAC[more]

"Feeling the Future? Mixed Empirical Evidence for a Link Between Processing Fluency and Judgments About Future Probability" [more]

"Price of Privacy"[more]

”Omitted Budget Constraint Bias and Implications for Competitive Pricing"[more]

20-40 hrs/month; with or without bachelor's degree[more]

Continuation of the negative trend in the marketing industry in the October barometer[more]

Job vacancy for a doctoral researcher with focus on electronic commerce and online marketing[more]

Vacancies at the Chair of Electronic Commerce[more]

More pessimistic self-assessment of the marketing industry in September[more]

”How do Privacy Laws Impact the Value for Actors in the Online Advertising Market? A comparison of the EU, US, and China"[more]

”Mapping Market Structure Evolution"[more]

August survey: slightly positive development of sentiment after slump in previous month[more]

”Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement"[more]

”Investigating the Effect of Status Changes in Review Platforms" [more]

July survey of the DMV-ifo Marketing Barometer: Significant decline in the marketing industry's mood[more]

”Information-Seeking Argument Mining: A Step Towards Identifying Reasons in Textual Analysis to Improve Services"[more]

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