Offer for a Research-focused Master Thesis: "Branding Effects in Online Display Advertising". Find details attached. [mehr]

We are looking forward to our guest lectur working for Google which is Maximilian Albert. Guests welcome. Place: Hörsaalgebäude HZ4Time: 10.00 a.m. P.S.: For those having missed the lecture might get some insights on (in German) nevertheless by clicking here. [mehr]

We are happy to find our collegue Prof. Skiera being subject in EMAC Chronicle. Respective article for you to read attached. [mehr]

Laura Graf and Jan Landwehr postulate a comprehensive theoretical model that explains aesthetic preferences (The Pleasure-Interest Model of Aesthetic Liking; PIA), which is published in the November issue of Personality and Social Psychology Review (PSPR). In terms of impact, PSPR is the world leading journal in the field of social psychology. The Marketing Department congratulates the authors on...[mehr]

Diesen Freitag (30.10.) um 16.30 Uhr begrüßt Beate Rosenthal den ersten Gast ihrer Master-Vorlesung Innovationmanagement. Frank Hertling, Geschäftsführer 3Dimensions Services GmbH, spricht zum Thema „3D Printing - a game changer? Business model implications from prototyping to serial production”. Gäste sind herzlich willkommen! Wann? 30.10.2015, 16.30 Uhr Wo? Seminarhaus 4.101[mehr]

It's not just theoretical input you get if studying Marketing. Bachelor Students got hot practical insights provided by Sotir Hristev (HAVAS Media) on Programmatic Advertising. More insights (in German) wanted? Click here. [mehr]

Dear students, The Graduate School of Economics, Finance, and Management (GSEFM) provides you with the opportunity to advance with a Ph.D. in Marketing immediately after your Bachelor or, of course, after your Master degree. We would like to provide you with more information about this program that aims at students with excellent grades and an interest in pursuing a doctoral degree. We will...[mehr]

Wir begrüßen herzlich unsere neue Lehrbeauftragte, Frau Tatiana Farina, Ph.D., im neuen Semester. Mehr zu Person finden Sie hier. [mehr]