Sie sind herzlich eingeladen, unsere neue Ausstellung zu besichtigen.   [more]

Date: January 14thTime: 12:15 - 13:30 s.t.Place: RuW 1.201[more]

Date: 9th December Time: 12:00 - 1:15 p.m. s.t. Place: RuW 1.202[more]

Date: 8th December Time: 12:00 - 1:15 p.m. s.t. Place: RuW 1.202[more]

Date: 3rd December Time: 12.00 - 1.15 p.m. Place: RuW 1.201 [more]

The Marketing Department of the Goethe-University would like to invite you to "Building the 2015 Pipeline - Improving Prospecting and Sales Performance." The event takles place on 8th December 2014, from 18.30. [more]

Presentation by Prof. Dr. Jan Schumann, University of Passau: tba, 05.11.2014 12:15-13:30, Room RuW 1.201 (Department of Marketing).[more]

Presentation of Professor Marc Fischer, University of Cologne, "How useful are Brand Valuation Methods for Brand Management? A Validation Study"[more]

by Puneet Manchanda (University of Michigan)[more]

Presentation by Prof. Dr. Ed Malthouse, Northwest University: tba, 18.06.2014 12:15-13:30, Room RuW 1.201 (Department of Marketing).[more]

Presentation by Prof. Dr. Tülin Erdem, NYU: tba, 02.06.2014 12:15-13:30, Room RuW 1.201 (Department of Marketing).[more]

Presentation by Dr. Berk Ataman, Koc University: tba, 21.05.2014 12:15-13:30, 05.02.2014 12:15-13:30, Room RuW 1.201 (Department of Marketing).[more]

Presentation by Carlos J.S. Lourenco, Rotterdam School of Management: "Using Preferred Outcome Distributions to Estimate Value and Probability Weighting Functions in Decisions under Risk", 30.04.2014 12:15-13:30, Room RuW 1.201 (Department of Marketing).[more]

Presentation by Dr. Christine Eckert, University of Technology Sydney: tba, 23.04.2014 12:15-13:30, Room RuW 1.201 (Department of Marketing).[more]

Presentation by PhD Ludo Waltmann, Centre for Science and Technology Studies (CWTS) of Leiden University: 09.04.2014 12:15-13:30, Room RuW 1.201 (Department of Marketing).[more]

The 2013-2014 Gary Lilien ISMS-MSI Practice Prize was awarded to Martin Natter and Ju-Young Kim, Goethe University Frankfurt, Germany and Ana-Marija Ozimec, ENTEGA GmbH & Co. KG, Germany for their work “ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites.”     The award competition and the award ceremony took place April 1 at the INFORMS...[more]

Presentation by Prof. Nina Mazar, University of Toronto: 25.03.2014 12.15-13.30, Room RuW 1.201 (Department of Marketing) - "Probabilistic Price Promotions - When Retailing and Las Vegas Meet"[more]

Die Professur für Electronic Commerce sucht eine/n wissenschaftliche/n Mitarbeiter/in.[more]

Professor Skiera received the Sandra Dawson Visiting Professorship in Marketing, Strategy and Innovation at Judge Business School at University of Cambridge with Fellow's Dinning Privileges at Sidney Sussex College.[more]

Presentation by Dr. Martin Meißner, University of Bielefeld, "Do Motivated and Incidental Processing Distort Conjoint Choices?", 05.02.2014 12:15-13:30, Room RuW 1.201 (Marketing Department).[more]