The german Markenverband e.V. honored Ass. Prof. Dr. Daniel Ringel for his dissertation with the title: "Creating Insights in Large Markets" with the 2nd place in the Science Award 2018.[mehr]

ISMS Marketing Science Conference, 13th -16th June 2018 in Philadelphia, USA[mehr]

The chair of marketing is looking for tutors for the lecture "Marketing 1"[mehr]

The Sheth Foundation awarded the Professors Hinz and Skiera with the Journal of Marketing Long-Term Impact Award for their long term contributions of their article Hinz, O., Skiera, B., Barrot, C., & Becker, J.U. (2011). Seeding strategies for viral marketing: An empirical comparison. Journal of Marketing, 75(6), 55-71 to the field of marketing. [mehr]

On Friday, May 25th 2018, the new EU General Data Protection Regulation (GDPR) is coming into effect after an adoption period of two years.[mehr]

European Marketing Academy Conference (EMAC), 29th May-1st June 2018 in Glasgow, UK[mehr]

Endless Powerpoint presentations where everyone falls asleep from boredom? With Tobias Beck, according to Focus one of the best speakers in Germany, things are different.[mehr]

Good prospects in the marketing industry[mehr]

Standard and Poor's Global Marketing Intelligence in New York reports recently for digital advertising and tech industry analysts about the cookie research project of Klaus Miller and Bernd Skiera[mehr]

TPM Theory + Practice Conference, 16th May - 18th May 2018 in Los Angeles, USA[mehr]

Restrained mood in the marketing industry[mehr]

Restrained mood in the marketing industry[mehr]

Applications open until the 16th of April! Please Send Your Application Directly to the Chair of Marketing.[mehr]

Clouded Business Climate[mehr]

On February 28, the 11th award ceremony of the EHI Science Award 2018 took place in Dusseldorf. The EHI Science Award recognizes young scientists for their excellent scientific work and cooperation projects. The prize is endowed with a total of 38,000 euros. Winner in category "Dissertation" is Dr. Daniel M. Ringel, who did his doctorate until last year at the Goethe University. With...[mehr]

The Chair of Service Marketing (Prof. Dr. Otter) is looking for a Student Assistant starting 1st March 2018 (or upon arrangement). More details can be found in the job advertisement. We are looking forward to your application![mehr]

Data Science in Financial Services[mehr]

Daniel Blaseg, Research Assistant at the Chair of Prof. Skiera, has won the Best Doctoral Paper Award at the 8th Leuphana Conference on Entrepreneurship in Lüneburg for his article “Consumer Protection under Laissez-Faire Regulation”. Congratulations![mehr]

The Graduate School of Economics, Finance, and Management (GSEFM) provides you with the opportunity to advance with a Ph.D. in Marketing immediately after your Bachelor or, of course, after your Master degree. We would like to provide you with more information about this program that aims at students with excellent grades and an interest in pursuing a doctoral degree. We will provide you with...[mehr]

The article "Measuring Processing Fluency: One versus Five Items" by Laura Graf, Stefan Mayer, and Jan Landwehr is forthcoming in the Journal of Consumer Psychology (JCP). JCP is considered to be the word-leading scientific journal on consumer psychology and is rated as an A-publication by established journal rankings. In their article, the authors develop a new measurement scale for...[mehr]