On November 18, Prof. Dr. Bernd Skiera, Anton Lengle, Head of Sales & Business Development of Marini Systems, and Lars Georg Volkmann, Chief Sales Officer of VPV Versicherungen, gave insights into the possibilities of robotic selling in the House of Finance of the Goethe University. The reality in the marketing and sales departments of German companies shows that digitization and automation...[more]

"Crowdfunding"[more]

Article from Laura Colm, Prof. Andrea Ordanini and Prof. Torsten Bornemann in the "Journal of Marketing"[more]

New upswing in the marketing sector[more]

Daniel Pietschmann awarded in the category Best Bachelor Thesis[more]

Opposing trends in the mood in the marketing sector[more]

The slump in sentiment in the marketing sector continues.[more]

China Marketing International Conference 2019[more]

Prof. Dr. Thomas Otter, Chair of Service Marketing[more]

Again upswing in the marketing sector[more]

Article from Dr. Jochen Reiner and Co-Authors in the "Journal of Economic Behavior & Organization"[more]

Bad boys and other heroes - Portraits in coal by Sammy Nieß[more]

The third Forum Methodenzentrum der Sozialwissenschaften was dedicated to the topic "Data Science" this year.[more]

Again better mood and little upswing in the marketing sector[more]

Prof. Dr. Bernd Skiera, Chair of Electronic Commerce[more]

Prof. Dr. Bernd Skiera, Chair of Electronic Commerce[more]

Change of mood is not permanent[more]

European Marketing Academy Conference (EMAC), 28th-31st May 2019 in Hamburg[more]

For his dissertation "Creating Insights in Large Markets" Dr. Daniel Ringel receives this year's Wolfgang-Ritter-Prize in Bremen.[more]

Article from Dr. Annika Wiecek, Prof. Dr. Daniel Wentzel and Prof. Dr. J. Landwehr in the "International Journal of Research in Marketing"[more]