Research Center SAFE[more]

Research Center SAFE[more]

Prof. Dr. Thomas Otter, Chair of Service Marketing[more]

Topics and Allocation of Master Theses[more]

The mood in the marketing sector remains tight.[more]

At the end of this winter semester, Honorary Professor Alexander Demuth will end his many years of teaching in the Marketing Department, which he has been carrying out with great passion and competence since 2003.[more]

Marketing industry starts pessimistically into the new year[more]

Article from Dr. Eliza Dehay and Prof. Dr. J. Landwehr in the Journal "AMS Review"[more]

Business climate in the marketing sector continues to weaken towards the end of the year.[more]

Digital marketing research at Goethe University.[more]

Business climate in the marketing sector is weakening again[more]

The Erich-Gutenberg-Arbeitsgemeinschaft Köln e.V. has awarded the Dr. Dietrich Fricke Prize 2018, established by the TENTE Foundation, to Benjamin Stahl, graduate of the Goethe University and current ING-DiBa employee. [more]

Business climate in the marketing sector is weakening again[more]

Article from Dr. S. Mayer and Prof. J. Landwehr in the Journal "Psychology of Aesthetics, Creativity, and the Arts"[more]

"The Fallacy Problem of Entrepreneurs"[more]

Optimistic business expectations drive further upswing[more]

Article from Dr. Steffen Försch and Jun.-Prof. Dr. Evert de Haan in the December issue.[more]

Business climate continues positive trend (only available in german)[more]

Mobile Payment in China[more]

Article from Evert De Haan, P. K. Kannan, Peter C. Verhoef und Thorsten Wiesel in the latest issue[more]