International Journal of Research in Marketing, Vol. 34, Issue 3, 813–828[mehr]

In the TV-Show "Mex. das marktmagazin" from November 29, 2017, Prof. Dr. Jan Landwehr as an expert in consumer psychology explains the phenomenon "Luxury joy - Advent calendars are getting more and more expensive". You can see the Mex TV report of the Hessischen Rundfunk here. Further statements from Prof. Dr. Landwehr can also be found on Facebook [mehr]

The Deutscher Marketing-Verband e.V. (DMV) awarded Dr. Daniel M. Ringel with the science prize 2017.[mehr]

This year's Dies Academicus took place on November 17 in the ballroom, Campus Westend. As part of this event, the Dean of the Department of Economics, Prof. Dr. Raimond Mauer, welcomed the two new professors and honorary professors of the Marketing Department, Prof. Dr. Torsten Bornemann and Hon.-Prof. Dr. Martin Schmidberger. In addition, some colleagues from the Marketing Department were...[mehr]

Datengetriebene Vordenker[mehr]

Change of perspective or the second life: From marketing back to art - back to the roots.[mehr]

The NET Institute of the NYU Stern School of Business supports the research project on digital cookies from Klaus Miller and Bernd Skiera. The goal of the project is to determine the value of digital cookies for the advertising industry and to develop novel approaches to optimize real-time and programmatic-advertising. [mehr]

46. Jahrgang, Heft 6/2017 Zeitschrift für Studium und Forschung[mehr]

ISMS Marketing Science Conference, 7th June - 10th June 2017 in Los Angeles, USA[mehr]

European Marketing Academy Conference (EMAC), 23rd May-26th May 2017 in Groningen, NL [mehr]

The Marketing Department is happy to announce that Prof. Dr. Torsten Bornemann will join Goethe University in October 2017. Prof. Bornemann has a strong research record in the areas of product management, sales management, consumer behavior, and strategic marketing. A warm welcome to our new colleague![mehr]

The Journal of Experimental Social Psychology accepted the paper by Jan Landwehr, Benedikt Golla, and Rolf Reber "Processing Fluency: An Inevitable Side Effect of Evaluative Conditioning" for publication  [Paper]. Moreover, the paper by Laura Graf and Jan Landwehr "Aesthetic Pleasure versus Aesthetic Interest: The Two Routes to Aesthetic Liking" was accepted for...[mehr]

Unsicherheit im Marketing- und Vertriebsmanagement: Wie wichtig ist dem Kunden der Preis?[mehr]

The BVM Berufsverband Deutscher Markt- und Sozialforscher (professional association of the market and social researchers) announces the newly created Data Science Cup 2017. The prize has a value of 1.000 Euro and will be awarded on occasion of the 52th Congress of German Market Research on 19th June 2017 in Berlin.[mehr]

Alexandra Sattler and Fabienne Schmidt are the winners of the "Big Data Award 2017" of our joint seminar with Commerzbank.[mehr]