Standard and Poor's Global Marketing Intelligence in New York reports recently for digital advertising and tech industry analysts about the cookie research project of Klaus Miller and Bernd Skiera[mehr]

TPM Theory + Practice Conference, 16th May - 18th May 2018 in Los Angeles, USA[mehr]

Restrained mood in the marketing industry[mehr]

Restrained mood in the marketing industry[mehr]

Applications open until the 16th of April! Please Send Your Application Directly to the Chair of Marketing.[mehr]

Clouded Business Climate[mehr]

On February 28, the 11th award ceremony of the EHI Science Award 2018 took place in Dusseldorf. The EHI Science Award recognizes young scientists for their excellent scientific work and cooperation projects. The prize is endowed with a total of 38,000 euros. Winner in category "Dissertation" is Dr. Daniel M. Ringel, who did his doctorate until last year at the Goethe University. With...[mehr]

The Chair of Service Marketing (Prof. Dr. Otter) is looking for a Student Assistant starting 1st March 2018 (or upon arrangement). More details can be found in the job advertisement. We are looking forward to your application![mehr]

Data Science in Financial Services[mehr]

Daniel Blaseg, Research Assistant at the Chair of Prof. Skiera, has won the Best Doctoral Paper Award at the 8th Leuphana Conference on Entrepreneurship in Lüneburg for his article “Consumer Protection under Laissez-Faire Regulation”. Congratulations![mehr]

The Graduate School of Economics, Finance, and Management (GSEFM) provides you with the opportunity to advance with a Ph.D. in Marketing immediately after your Bachelor or, of course, after your Master degree. We would like to provide you with more information about this program that aims at students with excellent grades and an interest in pursuing a doctoral degree. We will provide you with...[mehr]

The article "Measuring Processing Fluency: One versus Five Items" by Laura Graf, Stefan Mayer, and Jan Landwehr is forthcoming in the Journal of Consumer Psychology (JCP). JCP is considered to be the word-leading scientific journal on consumer psychology and is rated as an A-publication by established journal rankings. In their article, the authors develop a new measurement scale for...[mehr]

International Journal of Research in Marketing, Vol. 34, Issue 3, 813–828[mehr]

In the TV-Show "Mex. das marktmagazin" from November 29, 2017, Prof. Dr. Jan Landwehr as an expert in consumer psychology explains the phenomenon "Luxury joy - Advent calendars are getting more and more expensive". You can see the Mex TV report of the Hessischen Rundfunk here. Further statements from Prof. Dr. Landwehr can also be found on Facebook [mehr]

The Deutscher Marketing-Verband e.V. (DMV) awarded Dr. Daniel M. Ringel with the science prize 2017.[mehr]

This year's Dies Academicus took place on November 17 in the ballroom, Campus Westend. As part of this event, the Dean of the Department of Economics, Prof. Dr. Raimond Mauer, welcomed the two new professors and honorary professors of the Marketing Department, Prof. Dr. Torsten Bornemann and Hon.-Prof. Dr. Martin Schmidberger. In addition, some colleagues from the Marketing Department were...[mehr]

Datengetriebene Vordenker[mehr]

Change of perspective or the second life: From marketing back to art - back to the roots.[mehr]

The NET Institute of the NYU Stern School of Business supports the research project on digital cookies from Klaus Miller and Bernd Skiera. The goal of the project is to determine the value of digital cookies for the advertising industry and to develop novel approaches to optimize real-time and programmatic-advertising. [mehr]