Unsicherheit im Marketing- und Vertriebsmanagement: Wie wichtig ist dem Kunden der Preis?[mehr]

The BVM Berufsverband Deutscher Markt- und Sozialforscher (professional association of the market and social researchers) announces the newly created Data Science Cup 2017. The prize has a value of 1.000 Euro and will be awarded on occasion of the 52th Congress of German Market Research on 19th June 2017 in Berlin.[mehr]

Alexandra Sattler and Fabienne Schmidt are the winners of the "Big Data Award 2017" of our joint seminar with Commerzbank.[mehr]

On November 11th, two of our doctoral students very successfully defended their dissertations: Siham El Kihal (“Product Return Management in Online Retailing”, Supervisor: Prof. Bernd Skiera) and Laura Graf (“Processing Fluency in Consumer Judgments”, Supervisor: Prof. Jan Landwehr). We congratulate both on this very important step and great success![mehr]

Stefan Mayer has been awarded the Best Paper Award for his paper entitled "Objective Measurement of Design Typicality that Predict Aesthetic Liking, Fluency, and Car Sales" at the 1st EMAC Research Camp in Vienna. Huge Congratulations! [mehr]

Members of the Marketing Department Team recently took part in European Marketing Accosiation Conference (EMAC). Our researcher Elham Maleki is reporting from. *Link*[mehr]