46. Jahrgang, Heft 6/2017 Zeitschrift für Studium und Forschung[mehr]

ISMS Marketing Science Conference, 7th June - 10th June 2017 in Los Angeles, USA[mehr]

European Marketing Academy Conference (EMAC), 23rd May-26th May 2017 in Groningen, NL [mehr]

The Marketing Department is happy to announce that Prof. Dr. Torsten Bornemann will join Goethe University in October 2017. Prof. Bornemann has a strong research record in the areas of product management, sales management, consumer behavior, and strategic marketing. A warm welcome to our new colleague![mehr]

The Journal of Experimental Social Psychology accepted the paper by Jan Landwehr, Benedikt Golla, and Rolf Reber "Processing Fluency: An Inevitable Side Effect of Evaluative Conditioning" for publication  [Paper]. Moreover, the paper by Laura Graf and Jan Landwehr "Aesthetic Pleasure versus Aesthetic Interest: The Two Routes to Aesthetic Liking" was accepted for...[mehr]

Unsicherheit im Marketing- und Vertriebsmanagement: Wie wichtig ist dem Kunden der Preis?[mehr]

The BVM Berufsverband Deutscher Markt- und Sozialforscher (professional association of the market and social researchers) announces the newly created Data Science Cup 2017. The prize has a value of 1.000 Euro and will be awarded on occasion of the 52th Congress of German Market Research on 19th June 2017 in Berlin.[mehr]

Alexandra Sattler and Fabienne Schmidt are the winners of the "Big Data Award 2017" of our joint seminar with Commerzbank.[mehr]

On November 11th, two of our doctoral students very successfully defended their dissertations: Siham El Kihal (“Product Return Management in Online Retailing”, Supervisor: Prof. Bernd Skiera) and Laura Graf (“Processing Fluency in Consumer Judgments”, Supervisor: Prof. Jan Landwehr). We congratulate both on this very important step and great success![mehr]

Stefan Mayer has been awarded the Best Paper Award for his paper entitled "Objective Measurement of Design Typicality that Predict Aesthetic Liking, Fluency, and Car Sales" at the 1st EMAC Research Camp in Vienna. Huge Congratulations! [mehr]