News


On November 11th, two of our doctoral students very successfully defended their dissertations: Siham El Kihal (“Product Return Management in Online Retailing”, Supervisor: Prof. Bernd Skiera) and Laura Graf (“Processing Fluency in Consumer Judgments”, Supervisor: Prof. Jan Landwehr). We congratulate both on this very important step and great success![mehr]

Stefan Mayer has been awarded the Best Paper Award for his paper entitled "Objective Measurement of Design Typicality that Predict Aesthetic Liking, Fluency, and Car Sales" at the 1st EMAC Research Camp in Vienna. Huge Congratulations! [mehr]

Members of the Marketing Department Team recently took part in European Marketing Accosiation Conference (EMAC). Our researcher Elham Maleki is reporting from. *Link*[mehr]

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