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In der Vorlesung Innovation Management von Beate Rosenthal erwartete die Master-Studierenden ein spannender Vortrag von Gerrit Schwarz, Director, Nielsen Innovation, mit dem Thema „The Science of Breakthrough Innovation“. 75% - 90% der Einführungen von neuen FMCG Produkten schlagen heute fehl. Dies verdeutlicht, wie wichtig es ist die Möglichkeit zu haben, besser, schneller und effizienter...[mehr]

Prof. Jan Landwehr edited a special issue of GFK-Marketing Intelligence Review on „Marketing meets Product Design“. The journal is open access and published by DeGruyter. The full set of articles can be downloaded free of charge from the following website.[mehr]

In the pricing lecture of J.-Prof. Dr. Klaus Miller Jörg Wrede, Head of Pricing Mobile Services from Deutsche Telekom AG presented his view on the current pricing challenges in the telecommunications industry. Mr. Wrede showed the impressive developments in pricing at Deutsche Telekom from a purely usage-based pricing, to commodity-pricing and a stronger customer-focused pricing today....[mehr]

It is with great pleasure that the department can report about the following publication:   Eisenbeiß, Maik / Wilken, Robert / Skiera, Bernd / Cornelissen, Markus (2015), "Understanding and Investigating the Effectiveness of Deal-of-the-Day Promotions", International Journal of Research in Marketing, Vol. 32, Issue 4, 387-397 For those wanting to access the whole publication...[mehr]

Vortrag "The Future of Air Travel“ von Sadiq Gillani, Chief Strategy Officer der Lufthansa Group, über die neuen Herausforderungen und Entwicklungen in der Luftfahrt.[mehr]

Our department invites applications to fill the position of a Professor (W3) in Marketing starting at the earliest possible date. More information attached. [mehr]

Herr Dr. Prätzas zu Gast in der Vorlesung Innovation Management von Frau Beate Rosenthal[mehr]

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