Prof. Dr. Martin Natter accepted an offer from University of Zurich and is since February 1st a Professor of Marketing in Zurich. From 2005 until 2016 he was the Hans Strothoff endowed Professor of Retailing at Goethe University. During his time in Frankfurt he contributed significantly by his research output, his supervision of junior researchers, his teaching, his engagement as the Scientific...[mehr]

Dr. Dirk Freund, Vorstand Forschung und Entwicklung, Aesculap AG, zum Thema "How to fire up the innovation engine?"[mehr]

Dr. Johann F. Thieme from the Pricing-Consultancy Simon-Kucher & Partners visited the lecture from Assistant Professor Dr. Klaus Miller and gave a talk on the current topic of „Behavioral Pricing: How to Turn Insights into Practice“.   In his talk Dr. Thieme introduced the central price effects from theory and illustrated their usage in business practice using many illustrative...[mehr]

We would like to invite you to the following presentation that will take part in the seminar series of the E-Finance Lab:   January 11, 2016, 5.00pm - 6.00 pm, House of Finance, Room “Deutsche Bank”:   How is digitization changing Bank’s requirements for analytics and what are the upcoming trends? Michael Ehrmantraut, IBM Abstract: Starting with a Maturity Model for Analytics...[mehr]

The presentation "Innovation in advertising and advertising in innovation" of Andrew Hammett, Director of Brand Building Integrated Communications from Procter and Gamble, provides students and guests numerous insights and examples of how to advertise innovation and what makes advertising innovative.  When creating innovative advertising you have to know “the who” = your target...[mehr]

In der Vorlesung Innovation Management von Beate Rosenthal erwartete die Master-Studierenden ein spannender Vortrag von Gerrit Schwarz, Director, Nielsen Innovation, mit dem Thema „The Science of Breakthrough Innovation“. 75% - 90% der Einführungen von neuen FMCG Produkten schlagen heute fehl. Dies verdeutlicht, wie wichtig es ist die Möglichkeit zu haben, besser, schneller und effizienter...[mehr]

Prof. Jan Landwehr edited a special issue of GFK-Marketing Intelligence Review on „Marketing meets Product Design“. The journal is open access and published by DeGruyter. The full set of articles can be downloaded free of charge from the following website.[mehr]

In the pricing lecture of J.-Prof. Dr. Klaus Miller Jörg Wrede, Head of Pricing Mobile Services from Deutsche Telekom AG presented his view on the current pricing challenges in the telecommunications industry. Mr. Wrede showed the impressive developments in pricing at Deutsche Telekom from a purely usage-based pricing, to commodity-pricing and a stronger customer-focused pricing today....[mehr]