Change of perspective or the second life: From marketing back to art - back to the roots.[more]

The NET Institute of the NYU Stern School of Business supports the research project on digital cookies from Klaus Miller and Bernd Skiera. The goal of the project is to determine the value of digital cookies for the advertising industry and to develop novel approaches to optimize real-time and programmatic-advertising. [more]

46. Jahrgang, Heft 6/2017 Zeitschrift für Studium und Forschung[more]

ISMS Marketing Science Conference, 7th June - 10th June 2017 in Los Angeles, USA[more]

European Marketing Academy Conference (EMAC), 23rd May-26th May 2017 in Groningen, NL [more]

The Marketing Department is happy to announce that Prof. Dr. Torsten Bornemann will join Goethe University in October 2017. Prof. Bornemann has a strong research record in the areas of product management, sales management, consumer behavior, and strategic marketing. A warm welcome to our new colleague![more]

The Journal of Experimental Social Psychology accepted the paper by Jan Landwehr, Benedikt Golla, and Rolf Reber "Processing Fluency: An Inevitable Side Effect of Evaluative Conditioning" for publication  [Paper]. Moreover, the paper by Laura Graf and Jan Landwehr "Aesthetic Pleasure versus Aesthetic Interest: The Two Routes to Aesthetic Liking" was accepted for...[more]

Unsicherheit im Marketing- und Vertriebsmanagement: Wie wichtig ist dem Kunden der Preis?[more]

The BVM Berufsverband Deutscher Markt- und Sozialforscher (professional association of the market and social researchers) announces the newly created Data Science Cup 2017. The prize has a value of 1.000 Euro and will be awarded on occasion of the 52th Congress of German Market Research on 19th June 2017 in Berlin.[more]

Alexandra Sattler and Fabienne Schmidt are the winners of the "Big Data Award 2017" of our joint seminar with Commerzbank.[more]

On November 11th, two of our doctoral students very successfully defended their dissertations: Siham El Kihal (“Product Return Management in Online Retailing”, Supervisor: Prof. Bernd Skiera) and Laura Graf (“Processing Fluency in Consumer Judgments”, Supervisor: Prof. Jan Landwehr). We congratulate both on this very important step and great success![more]

Stefan Mayer has been awarded the Best Paper Award for his paper entitled "Objective Measurement of Design Typicality that Predict Aesthetic Liking, Fluency, and Car Sales" at the 1st EMAC Research Camp in Vienna. Huge Congratulations! [more]

Members of the Marketing Department Team recently took part in European Marketing Accosiation Conference (EMAC). Our researcher Elham Maleki is reporting from. *Link*[more]

Als Abschluss des Master Kurses "Innovationsmanagement" von Beate Rosenthal trafen sich die Studenten der Goethe Universität am Eröffnungstag der diesjährigen Messe "Ambiente" zum Thema "Schutz von Innovationen" ebendort. Frau Müller, Fachreferentin der Messe Frankfurt stellte den Studenten Ihre Serviceinitiative zum Schutz vor Produkt- und Markenpiraterie vor. Die...[more]

The Chairman of the Board and Group CEO of Verivox, Chris Öhlund, was our guest in the pricing lecture of Ass.-Prof. Dr. Klaus Miller with a talk on “Price Comparison Platforms in the Data Economy”. In his talk Mr. Öhlund discussed the future challenges of an online price comparison platform and illustrated the major trends for the upcoming years. The increasing personalization of services and...[more]

Prof. Dr. Martin Natter accepted an offer from University of Zurich and is since February 1st a Professor of Marketing in Zurich. From 2005 until 2016 he was the Hans Strothoff endowed Professor of Retailing at Goethe University. During his time in Frankfurt he contributed significantly by his research output, his supervision of junior researchers, his teaching, his engagement as the Scientific...[more]

Dr. Dirk Freund, Vorstand Forschung und Entwicklung, Aesculap AG, zum Thema "How to fire up the innovation engine?"[more]

Dr. Johann F. Thieme from the Pricing-Consultancy Simon-Kucher & Partners visited the lecture from Assistant Professor Dr. Klaus Miller and gave a talk on the current topic of „Behavioral Pricing: How to Turn Insights into Practice“.   In his talk Dr. Thieme introduced the central price effects from theory and illustrated their usage in business practice using many illustrative...[more]

We would like to invite you to the following presentation that will take part in the seminar series of the E-Finance Lab:   January 11, 2016, 5.00pm - 6.00 pm, House of Finance, Room “Deutsche Bank”:   How is digitization changing Bank’s requirements for analytics and what are the upcoming trends? Michael Ehrmantraut, IBM Abstract: Starting with a Maturity Model for Analytics...[more]

The presentation "Innovation in advertising and advertising in innovation" of Andrew Hammett, Director of Brand Building Integrated Communications from Procter and Gamble, provides students and guests numerous insights and examples of how to advertise innovation and what makes advertising innovative.  When creating innovative advertising you have to know “the who” = your target...[more]