It is with great pleasure that the department can report about the following publication:   Eisenbeiß, Maik / Wilken, Robert / Skiera, Bernd / Cornelissen, Markus (2015), "Understanding and Investigating the Effectiveness of Deal-of-the-Day Promotions", International Journal of Research in Marketing, Vol. 32, Issue 4, 387-397 For those wanting to access the whole publication...[mehr]

Vortrag "The Future of Air Travel“ von Sadiq Gillani, Chief Strategy Officer der Lufthansa Group, über die neuen Herausforderungen und Entwicklungen in der Luftfahrt.[mehr]

Our department invites applications to fill the position of a Professor (W3) in Marketing starting at the earliest possible date. More information attached. [mehr]

Herr Dr. Prätzas zu Gast in der Vorlesung Innovation Management von Frau Beate Rosenthal[mehr]

Offer for a Research-focused Master Thesis: "Branding Effects in Online Display Advertising". Find details attached. [mehr]

We are looking forward to our guest lectur working for Google which is Maximilian Albert. Guests welcome. Place: Hörsaalgebäude HZ4Time: 10.00 a.m. P.S.: For those having missed the lecture might get some insights on (in German) nevertheless by clicking here. [mehr]

We are happy to find our collegue Prof. Skiera being subject in EMAC Chronicle. Respective article for you to read attached. [mehr]