News


Stefan Mayer has been awarded the Best Paper Award for his paper entitled "Objective Measurement of Design Typicality that Predict Aesthetic Liking, Fluency, and Car Sales" at the 1st EMAC Research Camp in Vienna. Huge Congratulations! [more]

Members of the Marketing Department Team recently took part in European Marketing Accosiation Conference (EMAC). Our researcher Elham Maleki is reporting from. *Link*[more]

Als Abschluss des Master Kurses "Innovationsmanagement" von Beate Rosenthal trafen sich die Studenten der Goethe Universität am Eröffnungstag der diesjährigen Messe "Ambiente" zum Thema "Schutz von Innovationen" ebendort. Frau Müller, Fachreferentin der Messe Frankfurt stellte den Studenten Ihre Serviceinitiative zum Schutz vor Produkt- und Markenpiraterie vor. Die...[more]

The Chairman of the Board and Group CEO of Verivox, Chris Öhlund, was our guest in the pricing lecture of Ass.-Prof. Dr. Klaus Miller with a talk on “Price Comparison Platforms in the Data Economy”. In his talk Mr. Öhlund discussed the future challenges of an online price comparison platform and illustrated the major trends for the upcoming years. The increasing personalization of services and...[more]

Prof. Dr. Martin Natter accepted an offer from University of Zurich and is since February 1st a Professor of Marketing in Zurich. From 2005 until 2016 he was the Hans Strothoff endowed Professor of Retailing at Goethe University. During his time in Frankfurt he contributed significantly by his research output, his supervision of junior researchers, his teaching, his engagement as the Scientific...[more]

Dr. Dirk Freund, Vorstand Forschung und Entwicklung, Aesculap AG, zum Thema "How to fire up the innovation engine?"[more]

Dr. Johann F. Thieme from the Pricing-Consultancy Simon-Kucher & Partners visited the lecture from Assistant Professor Dr. Klaus Miller and gave a talk on the current topic of „Behavioral Pricing: How to Turn Insights into Practice“.   In his talk Dr. Thieme introduced the central price effects from theory and illustrated their usage in business practice using many illustrative...[more]

We would like to invite you to the following presentation that will take part in the seminar series of the E-Finance Lab:   January 11, 2016, 5.00pm - 6.00 pm, House of Finance, Room “Deutsche Bank”:   How is digitization changing Bank’s requirements for analytics and what are the upcoming trends? Michael Ehrmantraut, IBM Abstract: Starting with a Maturity Model for Analytics...[more]

The presentation "Innovation in advertising and advertising in innovation" of Andrew Hammett, Director of Brand Building Integrated Communications from Procter and Gamble, provides students and guests numerous insights and examples of how to advertise innovation and what makes advertising innovative.  When creating innovative advertising you have to know “the who” = your target...[more]

In der Vorlesung Innovation Management von Beate Rosenthal erwartete die Master-Studierenden ein spannender Vortrag von Gerrit Schwarz, Director, Nielsen Innovation, mit dem Thema „The Science of Breakthrough Innovation“. 75% - 90% der Einführungen von neuen FMCG Produkten schlagen heute fehl. Dies verdeutlicht, wie wichtig es ist die Möglichkeit zu haben, besser, schneller und effizienter...[more]

Prof. Jan Landwehr edited a special issue of GFK-Marketing Intelligence Review on „Marketing meets Product Design“. The journal is open access and published by DeGruyter. The full set of articles can be downloaded free of charge from the following website.[more]

In the pricing lecture of J.-Prof. Dr. Klaus Miller Jörg Wrede, Head of Pricing Mobile Services from Deutsche Telekom AG presented his view on the current pricing challenges in the telecommunications industry. Mr. Wrede showed the impressive developments in pricing at Deutsche Telekom from a purely usage-based pricing, to commodity-pricing and a stronger customer-focused pricing today....[more]

It is with great pleasure that the department can report about the following publication:   Eisenbeiß, Maik / Wilken, Robert / Skiera, Bernd / Cornelissen, Markus (2015), "Understanding and Investigating the Effectiveness of Deal-of-the-Day Promotions", International Journal of Research in Marketing, Vol. 32, Issue 4, 387-397 For those wanting to access the whole publication...[more]

Vortrag "The Future of Air Travel“ von Sadiq Gillani, Chief Strategy Officer der Lufthansa Group, über die neuen Herausforderungen und Entwicklungen in der Luftfahrt.[more]

Our department invites applications to fill the position of a Professor (W3) in Marketing starting at the earliest possible date. More information attached. [more]

Herr Dr. Prätzas zu Gast in der Vorlesung Innovation Management von Frau Beate Rosenthal[more]

Offer for a Research-focused Master Thesis: "Branding Effects in Online Display Advertising". Find details attached. [more]

We are looking forward to our guest lectur working for Google which is Maximilian Albert. Guests welcome. Place: Hörsaalgebäude HZ4Time: 10.00 a.m. P.S.: For those having missed the lecture might get some insights on (in German) nevertheless by clicking here. [more]

We are happy to find our collegue Prof. Skiera being subject in EMAC Chronicle. Respective article for you to read attached. [more]

Laura Graf and Jan Landwehr postulate a comprehensive theoretical model that explains aesthetic preferences (The Pleasure-Interest Model of Aesthetic Liking; PIA), which is published in the November issue of Personality and Social Psychology Review (PSPR). In terms of impact, PSPR is the world leading journal in the field of social psychology. The Marketing Department congratulates the authors on...[more]

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