21 contributions at this year‘s EMAC conference!

Marketing Department with a total of 21 contributions at the most important European marketing conference EMAC

We are happy to announce that the Marketing Department will be represented with a total of 21 contributions at the most important European marketing conference, EMAC. We are looking forward to exciting presentations and discussions in Odense!

Competitive Papers

Consequences of Role Management for B2B Collaboration Initiation (Feldner, Bornemann, Hettich)

Enhancing Re-spending Behavior to Charities: The Roles of Similarity and Perspective Taking (Hettich, Mesnaric, Bornemann, Hattula)

Does Design Matter? An Empirical Investigation into the Design-Impact of Online Review Systems (Reiner, Hettich, Kostyra)

Effects of a Brand's Warmth and Competence in Product Recalls (Schröder, Hettich, Bornemann)

CMO Personality and Corporate Innovation (Hilfrich, Wies)

Investor Intelligence and Firm Innovation Behavior (Petrich, Wies)

The Impact of Brand Innovativeness on Consumer Purchase Decisions (Zäuner, Fina)

Pricing of Add-On Products with Rationally Inattentive Consumers (Turlo, Naeher)

Economic Impact of Apple’s App Tracking Transparency Framework (ATT) (Kraft, Skiera, Koschella)

Firms’ Focus on Brand and Customer Management: Measurement, Development, and Financial Consequences (Han, Reinartz, Skiera, Scholdra)

Managing Social Media P2p Fundraising (Martin, Schlereth, Skiera)

How Does Standardized Consent for Personal Data Processing Affect Online Tracking (Jin, Skiera)

Impact of Data Collection Practices on Mobile Advertising Revenue (Kraft, Lukic, Skiera, Koschella)

Do Political Conflicts Influence Daily Consumption Choices? (Proffen, Jürgensmeier)

The Influence of State Mindfulness and Processing Fluency on Consumer Judgments (Winkler)

Robustness of Fluency Effects in Marketing Research – A Meta-Analysis (Kehl, Landwehr)

The Effect of Gender Stereotypes in Voice Commerce (Sollfrank, Kim)

[Poster]: Identification in multiple discrete-continuous extreme value models: An application to donation behaviors (Dehmamy)

Special Sessions

Online Consumer Privacy I & II (Skiera)

Doctoral Colloquium

Robustness of Fluency Effects in Marketing Research – A Meta-Analysis (Kehl)