21 Contributions at this year‘s EMAC Conference!

Marketing Department has 21 contributions at this year’s EMAC conference, which is considered to be the most important marketing conference in Europe

We are happy to announce that the Marketing Department has 21 contributions at this year’s EMAC conference, which is considered to be the most important marketing conference in Europe. We are looking forward to interesting presentations and discussions in Budapest!

Competitive Papers

Setting ACoS Targets for Sponsored Search Campaigns – An Application to the Amazon Marketplace (Reiner, Mahlow, Skiera)

The Impact of Innovation Failures on Brand Sales (Zäuner, Wies)

Marketing and Financial Analysts (Hilfrich, Wies)

Endorsement Portfolios of Social Media Influencers (Zäuner, Wies, Edeling, Bleier)

The Economic Value of User-Tracking Data for Publishers (Laub, Miller, Skiera)

Measuring Fair Competition on Digital Platforms (Jürgensmeier, Skiera)

How Does Media’s Reporting Tone Influence Consumption? Evidence from the US-China Trade War (Jürgensmeier, Proffen)

Pacing in Real-Time Bidding for Online Display Advertising (Dündar, Abou Nabout, Skiera)

The Impact of the General Data Protection Regulation (GDPR) on the Amount of Online Tracking (Lukic, Miller, Skiera)

Pay-or-Consent: Analyzing the Attractiveness for Publishers to Obtain Consent with Tracking-Free Paywalls (Mueller-Tribbensee, Miller, Skiera)

On Temporarily Reducing Digital Consumption: Development of a Scale to Assess Digital Detox Intentions (Winkler, Eckmann, Bornemann, Landwehr)

The Authenticity Discount of Firm Growth: Consumer Inferences on Diversification and Expansion (Schäfer, Hettich, Bornemann)

Effects of message design adaptations in voice shopping (Sollfrank, Kim)

Market Entry and Consumer Reviews: The Case of the Restaurant Industry (Dehmamy, Turlo)

Functional product design: Fluency effects on perceived functionality and ease of use (Rüger, Landwehr)

[Poster]: Experiential Consumption in Minimalism: Examining the Role of Product Framing in the Purchase Intentions of Minimalist Consumers (Eckmann)

Special Sessions

When, Where, What, and How much to Advertise (Reiner, Mahlow, Skiera)

Online Consumer Privacy I & II (Miller, Skiera)

Empirical Models of Information Acquisition (Laghaie, Turlo et al.)

Doctoral Colloquium

The Myth of Discrete Worlds Revisited: The Human Side of Professional Buyers (Feldner)

Members of Panel Discussions

Digital Marketing in a cookieless world with more privacy restrictions (Skiera)